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- -- ============================================================
- -- tencent-baidu-tracking 数据库建表语句
- -- 数据库: adx_tencent
- -- ============================================================
- CREATE DATABASE IF NOT EXISTS adx_tencent DEFAULT CHARACTER SET utf8mb4 COLLATE utf8mb4_general_ci;
- USE adx_tencent;
- -- ------------------------------------------------------------
- -- 1. 竞价事件表(百度ADX竞价记录)
- -- ------------------------------------------------------------
- CREATE TABLE IF NOT EXISTS tencent_ad_bid_events (
- id BIGINT AUTO_INCREMENT PRIMARY KEY,
- qk VARCHAR(128) NOT NULL COMMENT '唯一业务键(query key)',
- media VARCHAR(64) COMMENT '媒体来源(tencent)',
- media_trace_id VARCHAR(255) COMMENT '媒体追踪ID(click_id/oaid/imei/idfa)',
- platform VARCHAR(16) COMMENT '平台(android/ios)',
- account_id VARCHAR(64) COMMENT '腾讯广告主ID',
- event_type VARCHAR(16) COMMENT '事件类型(impression/click),仅保留排障所需',
- tag_id VARCHAR(128) COMMENT '百度广告位ID',
- price BIGINT UNSIGNED COMMENT '竞价价格(分)',
- package_name VARCHAR(255) COMMENT '应用包名',
- media_params JSON COMMENT '媒体参数精简白名单(回传所需设备标识等)',
- created_at TIMESTAMP(3) NOT NULL COMMENT '创建时间',
- UNIQUE KEY uk_tencent_ad_bid_events_qk (qk),
- KEY idx_tencent_ad_bid_events_media_trace (media, media_trace_id),
- KEY idx_tencent_ad_bid_events_platform_tag (platform, tag_id),
- KEY idx_tencent_ad_bid_events_created_at (created_at)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='竞价事件记录';
- -- ------------------------------------------------------------
- -- 2. 上报结果表(曝光/点击上报百度DSP的结果)
- -- ------------------------------------------------------------
- CREATE TABLE IF NOT EXISTS tencent_tracking_reports (
- id BIGINT AUTO_INCREMENT PRIMARY KEY,
- qk VARCHAR(128) COMMENT '关联的业务键',
- kind VARCHAR(32) NOT NULL COMMENT '类型(impression/click)',
- tracking_url TEXT NOT NULL COMMENT '上报的目标URL',
- status INT NOT NULL COMMENT 'HTTP响应状态码',
- ok TINYINT(1) NOT NULL COMMENT '是否成功(1=成功,0=失败)',
- created_at TIMESTAMP(3) NOT NULL COMMENT '创建时间',
- KEY idx_tencent_tracking_reports_qk_kind_created_at (qk, kind, created_at)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='曝光/点击上报结果';
- -- ------------------------------------------------------------
- -- 3. 百度转化数据表(从百度拉取的转化记录)
- -- ------------------------------------------------------------
- CREATE TABLE IF NOT EXISTS tencent_baidu_conversions (
- id BIGINT AUTO_INCREMENT PRIMARY KEY,
- dedupe_key VARCHAR(255) COMMENT '去重键',
- qk VARCHAR(128) COMMENT '关联的业务键',
- media VARCHAR(64) COMMENT '媒体来源',
- tag_id VARCHAR(128) COMMENT '百度广告位ID',
- date_value VARCHAR(16) COMMENT '转化日期',
- appsid VARCHAR(128) COMMENT '百度应用ID',
- customer_name VARCHAR(128) COMMENT '客户名称',
- device_id VARCHAR(255) COMMENT '设备标识',
- conv DOUBLE COMMENT '转化数',
- payment DOUBLE COMMENT '付费金额',
- gmv DOUBLE COMMENT '扩展信息中的GMV',
- act INT COMMENT '行为类型(1=激活,2=付费,3=注册...)',
- tu VARCHAR(128) COMMENT '追踪URL参数',
- clk_time VARCHAR(32) COMMENT '点击时间',
- created_at TIMESTAMP(3) NOT NULL COMMENT '创建时间',
- UNIQUE KEY uk_tencent_baidu_conversions_dedupe (dedupe_key),
- KEY idx_tencent_baidu_conversions_qk_act_created_at (qk, act, created_at),
- KEY idx_tencent_baidu_conversions_tag_id (tag_id),
- KEY idx_tencent_baidu_conversions_device_id (device_id)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='百度转化数据';
- -- ------------------------------------------------------------
- -- 4. 媒体回传记录表(向腾讯回传转化的结果)
- -- ------------------------------------------------------------
- CREATE TABLE IF NOT EXISTS tencent_media_callbacks (
- id BIGINT AUTO_INCREMENT PRIMARY KEY,
- dedupe_key VARCHAR(255) COMMENT '去重键',
- media VARCHAR(64) NOT NULL COMMENT '媒体(tencent)',
- qk VARCHAR(128) COMMENT '关联的业务键',
- callback_url TEXT NOT NULL COMMENT '回传的API URL',
- event_type INT NOT NULL COMMENT '事件类型(百度act)',
- event_time_ms BIGINT NOT NULL COMMENT '事件时间(毫秒时间戳)',
- purchase DOUBLE COMMENT '付费金额',
- status INT NOT NULL COMMENT 'HTTP响应状态码',
- ok TINYINT(1) NOT NULL COMMENT '是否成功(1=成功,0=失败)',
- attempt INT NOT NULL DEFAULT 1 COMMENT '尝试次数',
- response_body TEXT COMMENT '响应体(截断)',
- error_message TEXT COMMENT '错误信息',
- created_at TIMESTAMP(3) NOT NULL COMMENT '创建时间',
- KEY idx_tencent_media_callbacks_dedupe_ok_created_at (dedupe_key, ok, created_at),
- KEY idx_tencent_media_callbacks_qk_created_at (qk, created_at),
- KEY idx_tencent_media_callbacks_media_event_created_at (media, event_type, created_at)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='媒体转化回传记录';
- -- ------------------------------------------------------------
- -- 5. 广告位回传方式配置表
- -- ------------------------------------------------------------
- CREATE TABLE IF NOT EXISTS tencent_tag_event (
- tag_id VARCHAR(32) NOT NULL COMMENT '广告位ID',
- baidu_act INT NOT NULL COMMENT '百度转化行为',
- tencent_action_type VARCHAR(128) NOT NULL COMMENT '腾讯回传行为',
- PRIMARY KEY (tag_id, baidu_act)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='广告位回传方式配置';
- -- ------------------------------------------------------------
- -- 字段补丁(兼容旧表升级)
- -- ------------------------------------------------------------
- -- 如果 req_id 原来是 VARCHAR(128),扩展为 512
- -- ALTER TABLE tencent_ad_bid_events MODIFY COLUMN req_id VARCHAR(512);
- -- 如果旧表没有 platform 字段
- -- ALTER TABLE tencent_ad_bid_events ADD COLUMN platform VARCHAR(16) AFTER media_trace_id;
- -- ALTER TABLE tencent_ad_bid_events ADD KEY idx_tencent_ad_bid_events_platform_tag (platform, tag_id);
- -- 如果旧表没有 ad_id / account_id 字段
- -- ALTER TABLE tencent_ad_bid_events ADD COLUMN ad_id VARCHAR(128) COMMENT '腾讯广告ID' AFTER platform;
- -- ALTER TABLE tencent_ad_bid_events ADD COLUMN account_id VARCHAR(64) COMMENT '腾讯广告主ID' AFTER ad_id;
- -- 如果旧表没有 tag_id 字段
- -- ALTER TABLE tencent_baidu_conversions ADD COLUMN tag_id VARCHAR(128) AFTER media;
- -- ALTER TABLE tencent_baidu_conversions ADD KEY idx_tencent_baidu_conversions_tag_id (tag_id);
- -- 如果旧表没有 event_type 字段
- -- ALTER TABLE tencent_ad_bid_events ADD COLUMN event_type VARCHAR(16) COMMENT '事件类型(impression/click)' AFTER account_id;
- -- tencent_tag_event 升级为 (tag_id, baidu_act) 维度
- -- ALTER TABLE tencent_tag_event ADD COLUMN baidu_act INT NULL COMMENT '百度转化行为' AFTER tag_id;
- -- ALTER TABLE tencent_tag_event CHANGE COLUMN event_type tencent_action_type VARCHAR(128) NOT NULL COMMENT '腾讯回传行为';
- -- UPDATE tencent_tag_event SET baidu_act = 0 WHERE baidu_act IS NULL;
- -- ALTER TABLE tencent_tag_event MODIFY COLUMN baidu_act INT NOT NULL;
- -- ALTER TABLE tencent_tag_event DROP PRIMARY KEY;
- -- ALTER TABLE tencent_tag_event ADD PRIMARY KEY (tag_id, baidu_act);
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