Successful Online Presence Strategy for Saudi Brands
Eileen Huon De Kermadec ha modificato questa pagina 3 mesi fa

For a high-end retailer, we found that visual and ephemeral platforms significantly outperformed Meta for engagement and conversion, creating a focused reallocation of effort that increased total results by 167%.

  1. Transparent reporting systems - My biggest issue with my previous agency was the confusion around results. Now we get weekly reports that actually make sense, showing exactly what's performing and what isn't.

Effective approaches included:

  • Sector analyses with regionally-focused statistics
  • Executive interviews with notable Saudi authorities
  • Success stories from Kingdom-based work
  • Online seminars exploring regionally-focused issues

For a banking brand, we developed a material collection about generational wealth that included Shariah-compliant approaches. This material outperformed their previous generic financial advice by 417% in engagement.

For a interior brand, a partnership with 20 niche voices created a three hundred forty-seven percent greater return on investment than a single partnership with a major influencer with a large quantity of followers.

Important methods featured:

  • City-specific classifications beyond simple areas
  • Neighborhood-level focusing
  • City vs. countryside variations
  • International resident zones
  • Traveler destinations vs. local districts

  • Team members with professional digital marketing credentials

  • Focused departments (not one person doing everything)

  • Proper organizational structures

  • Experience with Saudi compliance requirements and compliance issues

Key considerations included:

  • Native-speaking creators for each language
  • Contextual modification rather than word-for-word transfer
  • Consistent company tone across both languages
  • Script-optimized keyword strategy

A few days ago, a business owner expressed frustration that his online presence was burning through massive amounts of riyals with little results. After analyzing his tactics, I pinpointed numerous fundamental problems that are remarkably frequent among Saudi businesses.

Working with a restaurant chain, we developed a technique where influencers authentically presented products into their regular routines rather than creating evident sponsorships. This approach generated engagement rates 218% greater than conventional marketing content.

  1. Local knowledge - This is HUGE and often disregarded. Saudi consumers react to completely different approaches than Western audiences. The best digital marketing agency will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to communicate effectively with the Saudi demographic you're targeting.

A skincare retailer shifted from numerous one-time engagements to continuous relationships with a smaller number of influencers, generating a 164% increase in conversion custom website design rates and a 43% drop in promotion spending.

For a high-end retailer, we created a value division methodology that identified five distinct traditional categories within their consumer base. This technique increased their advertising performance by one hundred seventy-eight percent.

Recently, a beauty brand invested 300,000 SAR in conventional marketing with disappointing results. After moving just 25% of that budget to creator partnerships, they saw a seven hundred twelve percent improvement in revenue.

During a marketing workshop in Al Khobar last month, I was shocked when a business owner told me he was paying 5000 SAR monthly to his "digital expert" who turned find out more to be a college student running campaigns from his bedroom! No judgment on hustling students, but industry qualifications and training matter enormously in this field.

Look, I've been through the hellish experience of hiring the unsuitable marketing agency TWICE before at last finding one that provided results. Believe me, it's a mistake you don't want to make when establishing your brand in Saudi Arabia's competitive market.

After extended periods of implementing standard consumer categories, their new regionally-appropriate segmentation methodology created a 241% improvement in promotion results and a substantial drop in advertising spending.

Recently, I was sitting in this fancy office in Riyadh (you know, one of those places with the transparent partitions and extravagant modern art), listening as an agency assured me the world. Six months and fifty thousand SAR later, our traffic had increased by a whopping... wait for it... 3%. Not exactly the return I was anticipating! ‍♂️

Valuable segments included:

  • Individual vs. collective selection methods
  • Knowledge accumulation degrees
  • Price sensitivity variations
  • Product faithfulness propensities
  • New concept acceptance rates

The journey to finding the premier digital firm in KSA isn't straightforward, but getting it right will transform your business results. Just make sure you benefit from my mistakes rather than making your own!