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- # Author renyupeng
- # coding=utf-8
- # @Time : 2021/11/10 3:37 下午
- # @Site :
- # @File : AppKuaishouVideoReportBusi.py
- # @Software: PyCharm
- # @contact: renyupeng@c-top.com.cn
- # @Tel 1501435553
- import logging
- from Apietl.conn.TidbConn import TidbConn
- from Apietl.utlis.Utils import Utils
- class AppKuaishouVideoReportBusi:
- def __init__(self):
- self.conn = TidbConn.get_connection()
- self.parm = Utils.get_task_args()
- self.date_time = self.parm[0]
- self.day_count = self.parm[1]
- def taskHandler(self):
- try:
- sql_porject = """select advertiser_id from media_api.kuaishou_material_video_report_daily
- where stat_date between date_format(date_sub({date_time}, INTERVAL ({day_count} -1 ) DAY),'%Y%m%d') and {date_time}
- group by advertiser_id """.format(date_time=self.date_time,day_count=self.day_count)
- account_list = TidbConn.quary(self.conn, sql_porject)
- for account_id in account_list:
- try:
- sql = """SET sql_mode = 'STRICT_TRANS_TABLES,NO_ZERO_IN_DATE,NO_ZERO_DATE,NO_AUTO_CREATE_USER,NO_ENGINE_SUBSTITUTION';
- REPLACE INTO application.app_kuaishou_video_report_busi_{day_count}d
- SELECT
- concat(date_format(date_sub({date_time}, INTERVAL ({day_count} -1 ) DAY),'%Y%m%d'),'-',{date_time}) start_end_time,
- report.account_id,
- report.photo_id,
- report.image_token,
- report.photo_caption,
- report.photo_url,
- report.cover_url,
- cua.project_id, #项目id
- product.id product_id, #项目中产品id
- cua.advertiser_id,#广告主id
- uc.company_id,#运营人的公司id
- cua.auth_name account_name,#账户名称
- cp.project_name,#项目名称
- ca.`name` advertiser_name,#广告主名称
- uc.company_name, #运营人的公司名称
- cp.sale_id, #项目里的销售id
- cua.user_id, #运营id
- cma.clip_id, #剪辑id
- cma.shot_id, #拍摄id
- cma.plan_id, #编导id
- cma.leader_id, #负责人id
- su.org_code, #机构编码
- video.signature, #md5
- video.channel_type chl_type, #渠道类型
- clip.realname clip_name, #剪辑名称
- shot.realname shot_name, #拍摄名称
- plan.realname plan_name, #编导名称
- leader.realname lead_name,#负责人名称
- CASE WHEN cmi.material_name IS NOT NULL THEN cmi.material_name
- ELSE video.photo_name END AS video_name,##视频名称
- case when video.channel_type = 1 then '素造' else '内部' end as chl_name, #渠道名称
- up.company_id clip_company_id, #剪辑公司
- ifnull(ratio.charge,0) last_charge,
- ifnull(round((report.charge-ratio.charge)/ratio.charge*100,3),0) charge_ratio,
- report.charge ,
- report.`show`,
- report.photo_click,
- report.aclick ,
- report.bclick ,
- report.photo_click_ratio,
- report.play_3s_ratio,
- report.action_ratio ,
- report.impression_1k_cost ,
- report.photo_click_cost,
- report.action_cost,
- report.`share`,
- report.`comment`,
- report.`like`,
- report.follow ,
- report.cancel_follow,
- report.report ,
- report.block,
- report.negative,
- report.submit ,
- report.download_started,
- report.download_completed ,
- report.activation,
- report.event_pay_first_day,
- report.event_pay_purchase_amount_first_day,
- report.event_pay_first_day_roi,
- report.event_pay ,
- report.event_pay_purchase_amount,
- report.event_pay_roi,
- report.event_register,
- report.event_register_cost,
- report.event_register_ratio,
- report.event_jin_jian_app ,
- report.event_jin_jian_app_cost,
- report.event_credit_grant_app,
- report.event_credit_grant_app_cost ,
- report.event_credit_grant_app_ratio,
- report.event_order_paid,
- report.event_order_paid_purchase_amount,
- report.event_order_paid_cost ,
- report.event_next_day_stay,
- report.event_next_day_stay_cost ,
- report.event_next_day_stay_ratio,
- report.form_count,
- report.form_cost ,
- report.form_action_ratio,
- report.event_jin_jian_landing_page ,
- report.event_jin_jian_landing_page_cost,
- report.event_credit_grant_landing_page,
- report.event_credit_grant_landing_page_cost ,
- report.event_credit_grant_landing_page_ratio,
- report.event_valid_clues,
- report.event_valid_clues_cost,
- report.event_add_wechat,
- report.event_add_wechat_cost ,
- report.event_add_wechat_ratio,
- report.event_get_through,
- report.event_get_through_cost,
- report.event_get_through_ratio,
- report.event_app_invoked,
- report.event_app_invoked_cost,
- report.event_app_invoked_ratio,
- report.event_credit_grant_landing_ratio,
- report.play_5s_ratio,
- report.play_end_ratio,
- report.event_new_user_pay ,
- report.event_new_user_pay_cost,
- report.event_new_user_pay_ratio ,
- report.click_1k_cost,
- report.ad_product_cnt,
- report.event_goods_view,
- report.merchant_reco_fans ,
- report.event_order_amount_roi,
- report.event_goods_view_cost ,
- report.merchant_reco_fans_cost,
- report.event_button_click ,
- report.event_button_click_cost,
- report.event_button_click_ratio ,
- report.event_order_paid_roi,
- report.event_new_user_jinjian_app,
- report.event_new_user_jinjian_app_cost,
- report.event_new_user_jinjian_app_roi ,
- report.event_new_user_credit_grant_app,
- report.event_new_user_credit_grant_app_cost ,
- report.event_new_user_credit_grant_app_roi,
- report.event_new_user_jinjian_page ,
- report.event_new_user_jinjian_page_cost,
- report.event_new_user_jinjian_page_roi,
- report.event_new_user_credit_grant_page,
- report.event_new_user_credit_grant_page_cost,
- report.event_new_user_credit_grant_page_roi ,
- report.event_appoint_form ,
- report.event_appoint_form_cost,
- report.event_appoint_form_ratio ,
- report.event_appoint_jump_click ,
- report.event_appoint_jump_click_cost,
- report.event_appoint_jump_click_ratio ,
- report.union_event_pay_purchase_amount_7d,
- report.union_event_pay_purchase_amount_7d_roi,
- report.event_order_successed ,
- report.ad_photo_played_10s_ratio,
- report.key_action_cost ,
- report.event_add_shopping_cart_cost,
- report.event_ad_watch_times_ratio,
- report.event_outbound_call_cost ,
- report.event_outbound_call,
- report.action_new_ratio,
- report.event_watch_app_ad ,
- report.event_multi_conversion_cost ,
- report.event_phone_card_activate,
- report.ad_photo_played_75percent_ratio,
- report.key_action_ratio,
- report.event_ad_watch_times_cost,
- report.event_add_shopping_cart,
- report.key_action,
- report.event_multi_conversion,
- report.event_wechat_connected,
- report.event_dsp_gift_form,
- report.event_intention_confirmed,
- report.event_phone_get_through,
- report.event_multi_conversion_ratio,
- report.event_measurement_house,
- report.ad_photo_played_2s_ratio ,
- report.event_outbound_call_ratio,
- report.event_ad_watch_times
- from
- (select
- advertiser_id account_id,
- photo_id,
- image_token,
- photo_caption,
- photo_url,
- cover_url,
- sum(charge) charge,
- sum(`show`) `show`,
- sum(photo_click)photo_click,
- sum(aclick) aclick,
- sum(bclick) bclick,
- ifnull(round(sum(photo_click)/sum(`show`),3),0) photo_click_ratio,
- ifnull(round(sum(play_3s_ratio)/{day_count}*100,3),0) play_3s_ratio,
- ifnull(round(sum(bclick)/sum(aclick)*100,3),0) action_ratio,
- ifnull(round(sum(impression_1k_cost)/{day_count},3),0) impression_1k_cost,
- ifnull(round(sum(charge)/sum(photo_click),3),0) photo_click_cost,
- ifnull(round(sum(charge)/sum(bclick),3),0) action_cost,
- sum(`share`) `share`,
- sum(`comment`) `comment`,
- sum(`like`) `like`,
- sum(follow) follow,
- sum(cancel_follow) cancel_follow,
- sum(report) report,
- sum(block) block,
- sum(negative) negative,
- sum(submit) submit,
- sum(download_started) download_started,
- sum(download_completed) download_completed,
- sum(activation) activation,
- sum(event_pay_first_day) event_pay_first_day,
- sum(event_pay_purchase_amount_first_day) event_pay_purchase_amount_first_day,
- ifnull(round(sum(event_pay_purchase_amount_first_day)/sum(charge)*100,3),0) event_pay_first_day_roi ,
- sum(event_pay) event_pay,
- sum(event_pay_purchase_amount) event_pay_purchase_amount,
- ifnull(round(sum(event_pay_purchase_amount)/sum(charge)*100,3),0) event_pay_roi,
- sum(event_register) event_register,
- ifnull(round(sum(charge)/sum(event_register),3),0) event_register_cost,
- ifnull(round(sum(event_register)/sum(activation)*100,3),0) event_register_ratio,
- sum(event_jin_jian_app) event_jin_jian_app,
- ifnull(round(sum(charge)/sum(event_jin_jian_app),3),0) event_jin_jian_app_cost,
- sum(event_credit_grant_app) event_credit_grant_app,
- ifnull(round(sum(charge)/sum(event_credit_grant_app),3),0) event_credit_grant_app_cost ,
- ifnull(round(sum(event_credit_grant_app_ratio)/{day_count}*100,3),0) event_credit_grant_app_ratio,
- sum(event_order_paid) event_order_paid,
- sum(event_order_paid_purchase_amount) event_order_paid_purchase_amount,
- ifnull(round(sum(event_order_paid_purchase_amount)/sum(event_order_paid) ,3),0) event_order_paid_cost,
- sum(event_next_day_stay) event_next_day_stay,
- ifnull(round(sum(charge)/sum(event_next_day_stay),3),0) event_next_day_stay_cost,
- ifnull(round(sum(event_next_day_stay)/sum(activation)*100,3),0) event_next_day_stay_ratio,
- sum(form_count) form_count,
- ifnull(round(sum(charge)/sum(form_count),3),0) form_cost,
- ifnull(round(sum(form_count)/sum(`bclick`)*100,3),0) form_action_ratio,
- sum(event_jin_jian_landing_page) event_jin_jian_landing_page,
- ifnull(round(sum(charge)/sum(event_jin_jian_landing_page),3),0) event_jin_jian_landing_page_cost,
- sum(event_credit_grant_landing_page) event_credit_grant_landing_page,
- ifnull(round(sum(charge)/sum(event_credit_grant_landing_page),3),0) event_credit_grant_landing_page_cost,
- ifnull(round(sum(event_credit_grant_landing_page)/{day_count}*100,3),0) event_credit_grant_landing_page_ratio,
- sum(event_valid_clues) event_valid_clues,
- ifnull(round(sum(charge)/sum(event_valid_clues),3),0) event_valid_clues_cost,
- sum(event_add_wechat) event_add_wechat,
- ifnull(round(sum(charge)/sum(event_add_wechat),3),0) event_add_wechat_cost,
- ifnull(round(sum(event_add_wechat)/sum(bclick)*100,3),0) event_add_wechat_ratio,
- sum(event_get_through) event_get_through,
- ifnull(round(sum(charge)/sum(event_get_through),3),0) event_get_through_cost,
- ifnull(round(sum(event_get_through)/sum(bclick)*100,3),0) event_get_through_ratio,
- sum(event_app_invoked) event_app_invoked,
- ifnull(round(sum(charge)/sum(event_app_invoked),3),0) event_app_invoked_cost ,
- ifnull(round(sum(event_app_invoked)/sum(bclick)*100,3),0) event_app_invoked_ratio,
- ifnull(round(sum(event_credit_grant_landing_ratio)/{day_count}*100,3),0) event_credit_grant_landing_ratio,
- ifnull(round(sum(play_5s_ratio)/{day_count}*100,3),0) play_5s_ratio,
- ifnull(round(sum(play_end_ratio)/{day_count}*100,3),0) play_end_ratio,
- sum(event_new_user_pay) event_new_user_pay,
- ifnull(round(sum(charge)/sum(event_new_user_pay),3),0) event_new_user_pay_cost,
- ifnull(round(sum(event_new_user_pay)/sum(activation)*100,3),0) event_new_user_pay_ratio,
- ifnull(round(sum(click_1k_cost)/{day_count}*100,3),0) click_1k_cost,
- sum(ad_product_cnt) ad_product_cnt,
- sum(event_goods_view) event_goods_view,
- sum(merchant_reco_fans) merchant_reco_fans,
- ifnull(round(sum(event_order_amount_roi)/{day_count}*100,3),0) event_order_amount_roi,
- ifnull(round(sum(charge)/sum(event_goods_view) ,3),0) event_goods_view_cost,
- ifnull(round(sum(charge)/sum(merchant_reco_fans),3),0) merchant_reco_fans_cost,
- sum(event_button_click) event_button_click,
- ifnull(round(sum(charge)/sum(event_button_click),3),0) event_button_click_cost,
- ifnull(round(sum(event_button_click)/sum(bclick)*100,3),0) event_button_click_ratio ,
- ifnull(round(sum(event_order_paid_roi)/{day_count}*100,3),0) event_order_paid_roi,
- sum(event_new_user_jinjian_app) event_new_user_jinjian_app,
- ifnull(round(sum(charge)/sum(event_new_user_jinjian_app),3),0) event_new_user_jinjian_app_cost,
- ifnull(round(sum(event_new_user_jinjian_app)/sum(form_count)*100,3),0) event_new_user_jinjian_app_roi ,
- sum(event_new_user_credit_grant_app) event_new_user_credit_grant_app,
- ifnull(round(sum(charge)/sum(event_new_user_credit_grant_app),3),0) event_new_user_credit_grant_app_cost,
- ifnull(round(sum(event_new_user_credit_grant_app)/sum(form_count)*100,3),0) event_new_user_credit_grant_app_roi,
- sum(event_new_user_jinjian_page) event_new_user_jinjian_page,
- ifnull(round(sum(charge)/sum(event_new_user_jinjian_page),3),0) event_new_user_jinjian_page_cost,
- ifnull(round(sum(event_new_user_jinjian_page)/sum(form_count)*100,3),0) event_new_user_jinjian_page_roi ,
- sum(event_new_user_credit_grant_page) event_new_user_credit_grant_page,
- ifnull(round(sum(charge)/sum(event_new_user_credit_grant_page) ,3),0) event_new_user_credit_grant_page_cost,
- ifnull(round(sum(event_new_user_credit_grant_page)/sum(form_count)*100,3),0) event_new_user_credit_grant_page_roi,
- sum(event_appoint_form) event_appoint_form,
- ifnull(round(sum(charge)/sum(event_appoint_form),3),0) event_appoint_form_cost,
- ifnull(round(sum(event_appoint_form)/sum(form_count)*100,3),0) event_appoint_form_ratio,
- sum(event_appoint_jump_click) event_appoint_jump_click,
- ifnull(round(sum(charge)/sum(event_appoint_jump_click),3),0) event_appoint_jump_click_cost,
- ifnull(round(sum(event_appoint_jump_click_cost)/sum(form_count)*100,3),0) event_appoint_jump_click_ratio,
- sum(union_event_pay_purchase_amount_7d) union_event_pay_purchase_amount_7d,
- ifnull(round(sum(union_event_pay_purchase_amount_7d_roi)/{day_count}*100,3),0) union_event_pay_purchase_amount_7d_roi,
- sum(event_order_successed) event_order_successed,
- ifnull(round(sum(ad_photo_played_10s_ratio)/{day_count}*100,3),0) ad_photo_played_10s_ratio,
- ifnull(round(sum(charge)/sum(key_action),3),0) key_action_cost,
- ifnull(round(sum(charge)/sum(event_add_shopping_cart) ,3),0) event_add_shopping_cart_cost ,
- ifnull(round(sum(event_ad_watch_times)/sum(bclick)*100,3),0) event_ad_watch_times_ratio,
- ifnull(round(sum(charge)/sum(event_outbound_call),3),0) event_outbound_call_cost,
- sum(event_outbound_call) event_outbound_call,
- ifnull(round(sum(action_new_ratio)/{day_count}*100,3),0) action_new_ratio,
- sum(event_watch_app_ad) event_watch_app_ad,
- ifnull(round(sum(charge)/sum(event_multi_conversion) ,3),0) event_multi_conversion_cost,
- sum(event_phone_card_activate) event_phone_card_activate,
- ifnull(round(sum(ad_photo_played_75percent_ratio)/{day_count}*100,3),0) ad_photo_played_75percent_ratio,
- ifnull(round(sum(key_action)/sum(activation)*100,3),0) key_action_ratio ,
- ifnull(round(sum(charge)/sum(event_ad_watch_times),3),0) event_ad_watch_times_cost,
- sum(event_add_shopping_cart) event_add_shopping_cart,
- sum(key_action) key_action,
- sum(event_multi_conversion) event_multi_conversion,
- sum(event_wechat_connected) event_wechat_connected,
- sum(event_dsp_gift_form) event_dsp_gift_form,
- sum(event_intention_confirmed) event_intention_confirmed,
- sum(event_phone_get_through) event_phone_get_through,
- ifnull(round(sum(event_multi_conversion)/sum(activation)*100,3),0) event_multi_conversion_ratio,
- sum(event_measurement_house) event_measurement_house,
- ifnull(round(sum(ad_photo_played_2s_ratio)/{day_count}*100,3),0) ad_photo_played_2s_ratio,
- ifnull(round(sum(event_outbound_call_ratio)/sum(activation)*100,3),0) event_outbound_call_ratio,
- sum(event_ad_watch_times) event_ad_watch_times
- from media_api.kuaishou_material_video_report_daily
- where stat_date between date_format(date_sub({date_time}, INTERVAL ({day_count} -1 ) DAY),'%Y%m%d') and {date_time}
- and advertiser_id={account_id}
- group by
- advertiser_id,
- photo_id) report
- left join media_api.kuaishou_video_list video
- on report.account_id = video.account_id and report.photo_id = video.photo_id
- LEFT JOIN (select code,material_name from `jeecg-boot`.ctop_material_info where status=1) cmi ON video.signature = cmi.CODE
- LEFT JOIN (select material_id,clip_id,shot_id,plan_id,leader_id from (
- select material_id,clip_id,shot_id,plan_id,leader_id,row_number()over(partition by material_id order by create_time)rn
- from `jeecg-boot`.ctop_material_ascription )m where rn=1) cma
- ON video.signature = cma.material_id
- LEFT JOIN `jeecg-boot`.ctop_user_allocation cua ON report.account_id = cua.account_id
- LEFT JOIN `jeecg-boot`.ctop_advertiser ca ON cua.advertiser_id = ca.id
- LEFT JOIN `jeecg-boot`.ctop_project cp ON cua.project_id = cp.id
- LEFT JOIN `jeecg-boot`.user_company uc ON cua.user_id = uc.user_id
- LEFT JOIN `jeecg-boot`.ctop_product product ON cp.product_id = product.id
- LEFT JOIN `jeecg-boot`.sys_user su ON cua.user_id = su.id
- LEFT JOIN `jeecg-boot`.sys_user clip ON clip.id = cma.clip_id
- LEFT JOIN `jeecg-boot`.sys_user shot ON shot.id = cma.shot_id
- LEFT JOIN `jeecg-boot`.sys_user plan ON plan.id = cma.plan_id
- LEFT JOIN `jeecg-boot`.sys_user leader ON leader.id = cma.leader_id
- LEFT JOIN `jeecg-boot`.user_company up ON up.user_id = cma.clip_id
- LEFT JOIN
- (select advertiser_id account_id,photo_id,round(sum(charge),3) charge from `media_api`.kuaishou_material_video_report_daily a
- where a.advertiser_id={account_id} and stat_date between date_format(date_sub(date_format(date_sub({date_time}, INTERVAL {day_count} DAY),'%Y%m%d'), INTERVAL {day_count}-1 DAY),'%Y%m%d')
- and date_format(date_sub({date_time}, INTERVAL {day_count} DAY),'%Y%m%d')
- group by advertiser_id,photo_id) ratio
- on report.account_id=ratio.account_id and report.photo_id=ratio.photo_id
- where cua.account_id={account_id};
- """.format(date_time=self.date_time, day_count=self.day_count, account_id=account_id[0])
- print(sql)
- TidbConn.upsert(conn=self.conn, sql_buff=sql)
- self.conn.commit()
- except Exception as e:
- logging.error(e)
- return -1
- TidbConn.conn_close(conn=self.conn)
- return 0
- except Exception as e:
- logging.error(e)
- return -1
- if __name__ == '__main__':
- status = AppKuaishouVideoReportBusi().taskHandler()
- if status == 0:
- print("作业执行成功")
- exit(0)
- else:
- print("作业执行失败")
- exit(-1)
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