AppBytedanceProductReportBusiMonth.py 13 KB

123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126127128129130131132133134135136137138139140141142143144145146147148149150151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195196197198199200201202203204205206207208209210211212213214215216217218219220221222223224225226227228229230231232233234235236
  1. # Author renyupeng
  2. # coding=utf-8
  3. # @Time : 2021/11/10 3:37 下午
  4. # @Site :
  5. # @File : AppBytedanceProductReportBusiMonth.py
  6. # @Software: PyCharm
  7. # @contact: renyupeng@c-top.com.cn
  8. # @Tel 1501435553
  9. import logging
  10. from Apietl.conn.TidbConn import TidbConn
  11. from Apietl.utlis.Utils import Utils
  12. class AppBytedanceProductReportBusiMonth:
  13. def __init__(self):
  14. self.conn = TidbConn.get_connection()
  15. self.parm = Utils.get_task_args()
  16. self.date_time = self.parm[0]
  17. self.day_count = Utils.get_days()
  18. def taskHandler(self):
  19. try:
  20. sql = """
  21. SET sql_mode = 'STRICT_TRANS_TABLES,NO_ZERO_IN_DATE,NO_ZERO_DATE,NO_AUTO_CREATE_USER,NO_ENGINE_SUBSTITUTION';
  22. REPLACE INTO application.app_bytedance_product_report_busi_m
  23. SELECT
  24. date_format({date_time},'%Y%m') as stat_mon,
  25. uc.company_id,
  26. CASE
  27. WHEN uc.company_id = 'd57fecdcf7a94d009736d9c850731582' THEN
  28. '北京汇创思拓数字科技有限公司'
  29. WHEN uc.company_id = '6608ed13c0dd42de93c790dbdf124234' THEN
  30. '广州汇创思拓数字科技有限公司'
  31. WHEN uc.company_id = '4b10089775c040119e139087517aed88' THEN
  32. '上海汇创思拓数字科技有限公司'
  33. ELSE
  34. uc.company_name
  35. END company_name,
  36. cn.id product_id,
  37. cn.product_name,
  38. count(report.advertiser_id) account_count,
  39. sum(cost) cost,
  40. sum(`show`) `show`,
  41. ifnull(round(sum(cost) / sum(`show`), 3),0) avg_show_cost,
  42. sum(click)click,
  43. ifnull(round(sum(cost) / sum(`click`), 3),0) avg_click_cost,
  44. ifnull(round(sum(click) / sum(`show`) * 100,3),0) ctr,
  45. sum(`convert`)`convert`,
  46. ifnull(round(sum(cost) / sum(`convert`), 3),0) convert_cost,
  47. ifnull(round(sum(`convert`) / sum(click) * 100,3),0) convert_rate,
  48. sum(deep_convert) deep_convert,
  49. ifnull(round( sum(cost) / sum(deep_convert), 3),0) deep_convert_cost,
  50. ifnull(round(sum(deep_convert) / sum(`convert`) * 100,3),0) deep_convert_rate,
  51. sum(attribution_convert)attribution_convert,
  52. ifnull(round( sum(cost) / sum(attribution_convert), 3),0) attribution_convert_cost,
  53. sum(attribution_deep_convert) attribution_deep_convert,
  54. ifnull(round( sum(cost) / sum(attribution_deep_convert), 3),0) attribution_deep_convert_cost,
  55. sum(download_start) download_start,
  56. ifnull(round( sum(cost) / sum(download_start), 3),0) download_start_cost,
  57. ifnull(round( sum(download_start) / sum(click), 3),0) download_start_rate,
  58. sum(download_finish) download_finish,
  59. ifnull(round( sum(cost) / sum(download_finish), 3),0) download_finish_cost,
  60. ifnull(round(sum(download_finish) / sum(download_start) * 100,3),0) download_finish_rate,
  61. sum(click_install)click_install,
  62. sum(install_finish) install_finish,
  63. ifnull(round( sum(cost) / sum(install_finish), 3),0) install_finish_cost,
  64. ifnull(round(sum(install_finish) / sum(download_finish) * 100,3),0) install_finish_rate,
  65. sum(active) active,
  66. ifnull(round(sum(cost) / sum(active), 3),0) active_cost,
  67. ifnull(round(sum(active) / sum(click) * 100,3),0) active_rate,
  68. sum(register)register,
  69. ifnull(round(sum(cost) / sum(register), 3),0) active_register_cost,
  70. ifnull(round(sum(active_register_rate) / {day_count} * 100,3),0) active_register_rate,
  71. sum(next_day_open)next_day_open,
  72. ifnull(round( sum(cost) / sum(next_day_open), 3),0) next_day_open_cost,
  73. ifnull(round(sum(next_day_open) / sum(active) * 100,3),0) next_day_open_rate,
  74. sum(attribution_next_day_open_cnt) attribution_next_day_open_cnt,
  75. ifnull(round( sum(cost) / sum(attribution_next_day_open_cnt ), 3),0) attribution_next_day_open_cost,
  76. ifnull(round(sum(attribution_next_day_open_cnt) / sum(active) * 100,3),0) attribution_next_day_open_rate,
  77. sum(game_addiction) game_addiction,
  78. ifnull(round( sum(cost) / sum(game_addiction), 3),0) game_addiction_cost,
  79. ifnull(round(sum(game_addiction_rate) / {day_count} * 100,3),0) game_addiction_rate,
  80. sum(pay_count)pay_count,
  81. ifnull(round(sum(cost) / sum(pay_count), 3),0) active_pay_cost,
  82. ifnull(round(sum(pay_count) / sum(active) * 100,3),0) active_pay_rate,
  83. sum(loan_completion) loan_completion,
  84. ifnull(round( sum(cost) / sum(loan_completion), 3),0) loan_completion_cost,
  85. ifnull(round(sum(loan_completion) / sum(register) * 100,3),0) loan_completion_rate,
  86. ifnull(round(sum(pre_loan_credit), 3),0) pre_loan_credit,
  87. ifnull(round( sum(cost) / sum(pre_loan_credit), 3),0) pre_loan_credit_cost,
  88. sum(loan_credit)loan_credit,
  89. ifnull(round( sum(cost) / sum(loan_credit), 3),0) loan_credit_cost,
  90. ifnull(round(sum(loan_credit) / sum(loan_completion) * 100,3),0) loan_credit_rate,
  91. sum(in_app_uv)in_app_uv,
  92. sum(in_app_detail_uv) in_app_detail_uv,
  93. sum(in_app_cart) in_app_cart,
  94. sum(in_app_pay) in_app_pay,
  95. sum(in_app_order) in_app_order,
  96. ifnull(round( sum(attribution_game_pay_7d_count) / {day_count}, 3),0) attribution_game_pay_7d_count,
  97. ifnull(round( sum(attribution_game_pay_7d_cost) / {day_count}, 3),0) attribution_game_pay_7d_cost,
  98. ifnull(round( sum(attribution_active_pay_7d_per_count) / {day_count}, 3),0) attribution_active_pay_7d_per_count,
  99. sum(game_pay_cost)game_pay_cost,
  100. sum(game_pay_count) game_pay_count,
  101. sum(phone) phone,
  102. sum(form) form,
  103. sum(map_search) map_search,
  104. sum(button) button,
  105. sum(`view`) `view`,
  106. sum(download)download,
  107. sum(qq)qq,
  108. sum(lottery)lottery,
  109. sum(vote) vote,
  110. sum(message)message,
  111. sum(redirect)redirect,
  112. sum(shopping)shopping,
  113. sum(consult)consult,
  114. sum(wechat) wechat,
  115. sum(phone_confirm)phone_confirm,
  116. sum(phone_connect)phone_connect,
  117. sum(consult_effective)consult_effective,
  118. sum(coupon) coupon,
  119. sum(coupon_single_page) coupon_single_page,
  120. sum(redirect_to_shop) redirect_to_shop,
  121. sum(poi_collect)poi_collect,
  122. sum(poi_address_click)poi_address_click,
  123. sum(luban_order_cnt) luban_order_cnt,
  124. sum(luban_order_stat_amount)luban_order_stat_amount,
  125. sum(luban_order_roi) luban_order_roi,
  126. sum(luban_live_enter_cnt) luban_live_enter_cnt,
  127. sum(live_watch_one_minute_count) live_watch_one_minute_count,
  128. sum(luban_live_follow_cnt) luban_live_follow_cnt,
  129. sum(live_fans_club_join_cnt)live_fans_club_join_cnt,
  130. sum(luban_live_comment_cnt) luban_live_comment_cnt,
  131. sum(luban_live_share_cnt) luban_live_share_cnt,
  132. sum(luban_live_gift_cnt)luban_live_gift_cnt,
  133. sum(luban_live_gift_amount) luban_live_gift_amount,
  134. sum(luban_live_slidecart_click_cnt) luban_live_slidecart_click_cnt,
  135. sum(luban_live_click_product_cnt) luban_live_click_product_cnt,
  136. sum(luban_live_pay_order_count) luban_live_pay_order_count,
  137. sum(luban_live_pay_order_stat_cost) luban_live_pay_order_stat_cost,
  138. sum(live_component_click_count) live_component_click_count,
  139. ifnull(round( sum(cost) / sum(live_component_click_count), 3),0) live_component_click_cost,
  140. ifnull(round(sum(live_component_click_count) / {day_count} * 100,3),0) live_component_click_rate,
  141. sum(wechat_login_count) wechat_login_count,
  142. sum(attribution_wechat_login_30d_count) attribution_wechat_login_30d_count,
  143. ifnull(round( sum(cost) / sum(wechat_login_count), 3),0) wechat_login_cost,
  144. ifnull(round( sum(cost) / sum(attribution_wechat_login_30d_count ), 3),0) attribution_wechat_login_30d_cost,
  145. sum(wechat_first_pay_count) wechat_first_pay_count,
  146. sum(attribution_wechat_first_pay_30d_count) attribution_wechat_first_pay_30d_count,
  147. ifnull(round( sum(cost) / sum(wechat_first_pay_count), 3),0) wechat_first_pay_cost,
  148. ifnull(round( sum(cost) / sum(attribution_wechat_first_pay_30d_count ), 3),0) attribution_wechat_first_pay_30d_cost,
  149. ifnull(round(sum(wechat_first_pay_count) / sum(wechat_login_count) * 100,3),0) wechat_first_pay_rate,
  150. ifnull(round(sum(attribution_wechat_first_pay_30d_count) / sum(attribution_wechat_login_30d_count) * 100,3),0) attribution_wechat_first_pay_30d_rate,
  151. sum(wechat_pay_amount)wechat_pay_amount,
  152. sum(attribution_wechat_pay_30d_amount) attribution_wechat_pay_30d_amount,
  153. sum(attribution_wechat_pay_30d_roi) attribution_wechat_pay_30d_roi,
  154. sum(phone_effective) phone_effective,
  155. sum(total_play) total_play,
  156. sum(valid_play) valid_play,
  157. ifnull(round( sum(cost) / sum(valid_play), 3),0) valid_play_cost,
  158. ifnull(round(sum(valid_play) / sum(`show`) * 100,3),0) valid_play_rate,
  159. sum(play_25_feed_break) play_25_feed_break,
  160. sum(play_50_feed_break) play_50_feed_break,
  161. sum(play_75_feed_break) play_75_feed_break,
  162. sum(play_100_feed_break)play_100_feed_break,
  163. ifnull(round( sum(average_play_time_per_play) / {day_count}, 3),0) average_play_time_per_play,
  164. ifnull(round(sum(play_over_rate) / {day_count} * 100,3),0) play_over_rate,
  165. ifnull(round(sum(wifi_play) / sum(total_play) * 100,3),0) wifi_play_rate,
  166. sum(wifi_play)wifi_play,
  167. ifnull(round(sum(play_duration_sum) / {day_count}, 3),0) play_duration_sum,
  168. sum(advanced_creative_phone_click) advanced_creative_phone_click,
  169. sum(advanced_creative_counsel_click) advanced_creative_counsel_click,
  170. sum(advanced_creative_form_click) advanced_creative_form_click,
  171. sum(advanced_creative_coupon_addition) advanced_creative_coupon_addition,
  172. sum(advanced_creative_form_submit) advanced_creative_form_submit,
  173. sum(card_show)card_show,
  174. sum(`share`)`share`,
  175. sum(`comment`)`comment`,
  176. sum(`like`) `like`,
  177. sum(follow) follow,
  178. sum(home_visited) home_visited,
  179. sum(ies_challenge_click)ies_challenge_click,
  180. sum(ies_music_click) ies_music_click,
  181. sum(location_click) location_click,
  182. sum(message_action) message_action,
  183. sum(click_landing_page) click_landing_page,
  184. sum(click_shopwindow) click_shopwindow,
  185. sum(click_website)click_website,
  186. sum(click_download) click_download,
  187. sum(click_call_dy)click_call_dy,
  188. sum(submit_certification_count) submit_certification_count,
  189. sum(approval_count) approval_count,
  190. sum(first_order_count)first_rental_order_count,
  191. sum(first_rental_order_count) first_order_count,
  192. sum(commute_first_pay_count)commute_first_pay_count
  193. FROM (
  194. SELECT *
  195. FROM media_api.bytedance_advertiser_report_daily
  196. WHERE stat_datetime >= date_format(date_sub({date_time}, INTERVAL ({day_count} -1 ) DAY),'%Y%m%d')) report
  197. LEFT JOIN `jeecg-boot`.ctop_user_allocation cua ON report.advertiser_id = cua.account_id
  198. LEFT JOIN `jeecg-boot`.ctop_project cp ON cua.project_id = cp.id
  199. LEFT JOIN `jeecg-boot`.ctop_product cn ON cp.product_id = cn.id
  200. LEFT JOIN `jeecg-boot`.user_company uc ON uc.user_id = cua.user_id
  201. where cn.id is not null
  202. GROUP BY uc.company_id,
  203. CASE
  204. WHEN uc.company_id = 'd57fecdcf7a94d009736d9c850731582' THEN
  205. '北京汇创思拓数字科技有限公司'
  206. WHEN uc.company_id = '6608ed13c0dd42de93c790dbdf124234' THEN
  207. '广州汇创思拓数字科技有限公司'
  208. WHEN uc.company_id = '4b10089775c040119e139087517aed88' THEN
  209. '上海汇创思拓数字科技有限公司'
  210. ELSE
  211. uc.company_name
  212. END,
  213. cn.id,
  214. cn.product_name;
  215. """.format(date_time=self.date_time, day_count=self.day_count)
  216. TidbConn.upsert(conn=self.conn, sql_buff=sql)
  217. self.conn.commit()
  218. TidbConn.conn_close(conn=self.conn)
  219. return 0
  220. except Exception as e:
  221. logging.error(e)
  222. return -1
  223. if __name__ == '__main__':
  224. status = AppBytedanceProductReportBusiMonth().taskHandler()
  225. if status == 0:
  226. print("作业执行成功")
  227. exit(0)
  228. else:
  229. print("作业执行失败")
  230. exit(-1)