AppBytedanceCampaignReportBusi.py 19 KB

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  1. # Author renyupeng
  2. # coding=utf-8
  3. # @Time : 2021/11/10 3:37 下午
  4. # @Site :
  5. # @File : AppBytedanceCampaignReportBusi.py
  6. # @Software: PyCharm
  7. # @contact: renyupeng@c-top.com.cn
  8. # @Tel 1501435553
  9. import logging
  10. from Apietl.conn.TidbConn import TidbConn
  11. from Apietl.utlis.Utils import Utils
  12. class AppBytedanceCampaignReportBusi:
  13. def __init__(self):
  14. self.conn = TidbConn.get_connection()
  15. self.parm = Utils.get_task_args()
  16. self.date_time = self.parm[0]
  17. self.day_count = self.parm[1]
  18. def taskHandler(self):
  19. try:
  20. sql = """SET sql_mode = 'STRICT_TRANS_TABLES,NO_ZERO_IN_DATE,NO_ZERO_DATE,NO_AUTO_CREATE_USER,NO_ENGINE_SUBSTITUTION';
  21. REPLACE INTO application.app_bytedance_campaign_report_busi_{day_count}d
  22. SELECT concat(date_format(date_sub({date_time}, INTERVAL ({day_count} -1) DAY),'%Y%m%d'),'-',{date_time}) start_end_time,
  23. report.account_id,
  24. report.campaign_id,
  25. report.campaign_name,
  26. bei.project_id project_id,
  27. bei.product_id product_id,
  28. bei.advertiser_id advertiser_id,
  29. bei.company_id company_id,
  30. bei.account_name account_name,
  31. bei.project_name project_name,
  32. bei.advertiser_name advertiser_name,
  33. bei.company_name company_name,
  34. bei.sale_id sale_id,
  35. bei.user_id user_id,
  36. bei.leader_id leader_id,
  37. bei.org_code org_code,
  38. report.cost,
  39. ifnull(ratio.cost,0) last_cost,
  40. ifnull(round((report.cost-ratio.cost)/ratio.cost*100,3),0) cost_ratio,
  41. report. `SHOW`,
  42. report.avg_show_cost,
  43. report.click,
  44. report.avg_click_cost,
  45. report.ctr,
  46. report. `CONVERT`,
  47. report.convert_cost,
  48. report.convert_rate,
  49. report.deep_convert,
  50. report.deep_convert_cost,
  51. report.deep_convert_rate,
  52. report.attribution_convert,
  53. report.attribution_convert_cost,
  54. report.attribution_deep_convert,
  55. report.attribution_deep_convert_cost,
  56. report.download_start,
  57. report.download_start_cost,
  58. report.download_start_rate,
  59. report.download_finish,
  60. report.download_finish_cost,
  61. report.download_finish_rate,
  62. report.click_install,
  63. report.install_finish,
  64. report.install_finish_cost,
  65. report.install_finish_rate,
  66. report.active,
  67. report.active_cost,
  68. report.active_rate,
  69. report.register,
  70. report.active_register_cost,
  71. report.active_register_rate,
  72. report.next_day_open,
  73. report.next_day_open_cost,
  74. report.next_day_open_rate,
  75. report.attribution_next_day_open_cnt,
  76. report.attribution_next_day_open_cost,
  77. report.attribution_next_day_open_rate,
  78. report.game_addiction,
  79. report.game_addiction_cost,
  80. report.game_addiction_rate,
  81. report.pay_count,
  82. report.active_pay_cost,
  83. report.active_pay_rate,
  84. report.loan_completion,
  85. report.loan_completion_cost,
  86. report.loan_completion_rate,
  87. report.pre_loan_credit,
  88. report.pre_loan_credit_cost,
  89. report.loan_credit,
  90. report.loan_credit_cost,
  91. report.loan_credit_rate,
  92. report.in_app_uv,
  93. report.in_app_detail_uv,
  94. report.in_app_cart,
  95. report.in_app_pay,
  96. report.in_app_order,
  97. report.attribution_game_pay_7d_count,
  98. report.attribution_game_pay_7d_cost,
  99. report.attribution_active_pay_7d_per_count,
  100. report.game_pay_cost,
  101. report.game_pay_count,
  102. report.phone,
  103. report.form,
  104. report.map_search,
  105. report.button,
  106. report.`VIEW`,
  107. report.download,
  108. report.qq,
  109. report.lottery,
  110. report.vote,
  111. report.message,
  112. report.redirect,
  113. report.shopping,
  114. report.consult,
  115. report.wechat,
  116. report.phone_confirm,
  117. report.phone_connect,
  118. report.consult_effective,
  119. report.coupon,
  120. report.coupon_single_page,
  121. report.redirect_to_shop,
  122. report.poi_collect,
  123. report.poi_address_click,
  124. report.luban_order_cnt,
  125. report.luban_order_stat_amount,
  126. report.luban_order_roi,
  127. report.luban_live_enter_cnt,
  128. report.live_watch_one_minute_count,
  129. report.luban_live_follow_cnt,
  130. report.live_fans_club_join_cnt,
  131. report.luban_live_comment_cnt,
  132. report.luban_live_share_cnt,
  133. report.luban_live_gift_cnt,
  134. report.luban_live_gift_amount,
  135. report.luban_live_slidecart_click_cnt,
  136. report.luban_live_click_product_cnt,
  137. report.luban_live_pay_order_count,
  138. report.luban_live_pay_order_stat_cost,
  139. report.live_component_click_count,
  140. report.live_component_click_cost,
  141. report.live_component_click_rate,
  142. report.wechat_login_count,
  143. report.attribution_wechat_login_30d_count,
  144. report.wechat_login_cost,
  145. report.attribution_wechat_login_30d_cost,
  146. report.wechat_first_pay_count,
  147. report.attribution_wechat_first_pay_30d_count,
  148. report.wechat_first_pay_cost,
  149. report.attribution_wechat_first_pay_30d_cost,
  150. report.wechat_first_pay_rate,
  151. report.attribution_wechat_first_pay_30d_rate,
  152. report.wechat_pay_amount,
  153. report.attribution_wechat_pay_30d_amount,
  154. report.attribution_wechat_pay_30d_roi,
  155. report.phone_effective,
  156. report.total_play,
  157. report.valid_play,
  158. report.valid_play_cost,
  159. report.valid_play_rate,
  160. report.play_25_feed_break,
  161. report.play_50_feed_break,
  162. report.play_75_feed_break,
  163. report.play_100_feed_break,
  164. report.average_play_time_per_play,
  165. report.play_over_rate,
  166. report.wifi_play_rate,
  167. report.wifi_play,
  168. report.play_duration_sum,
  169. report.advanced_creative_phone_click,
  170. report.advanced_creative_counsel_click,
  171. report.advanced_creative_form_click,
  172. report.advanced_creative_coupon_addition,
  173. report.advanced_creative_form_submit,
  174. report.card_show,
  175. report.`SHARE`,
  176. report.`COMMENT`,
  177. report.`LIKE`,
  178. report.follow,
  179. report.home_visited,
  180. report.ies_challenge_click,
  181. report.ies_music_click,
  182. report.location_click,
  183. report.message_action,
  184. report.click_landing_page,
  185. report.click_shopwindow,
  186. report.click_website,
  187. report.click_download,
  188. report.click_call_dy,
  189. report.submit_certification_count,
  190. report.approval_count,
  191. report.first_rental_order_count,
  192. report.first_order_count,
  193. report.commute_first_pay_count
  194. FROM
  195. (
  196. SELECT
  197. advertiser_id account_id,
  198. campaign_id campaign_id,
  199. campaign_name campaign_name,
  200. sum(cost) cost,
  201. sum(`show`) `show`,
  202. ifnull(round(sum(cost) / sum(`show`), 3),0) avg_show_cost,
  203. sum(click)click,
  204. ifnull(round(sum(cost) / sum(`click`), 3),0) avg_click_cost,
  205. ifnull(round(sum(click) / sum(`show`) * 100,3),0) ctr,
  206. sum(`convert`)`convert`,
  207. ifnull(round(sum(cost) / sum(`convert`), 3),0) convert_cost,
  208. ifnull(round(sum(`convert`) / sum(click) * 100,3),0) convert_rate,
  209. sum(deep_convert) deep_convert,
  210. ifnull(round( sum(cost) / sum(deep_convert), 3),0) deep_convert_cost,
  211. ifnull(round(sum(deep_convert) / sum(`convert`) * 100,3),0) deep_convert_rate,
  212. sum(attribution_convert)attribution_convert,
  213. ifnull(round( sum(cost) / sum(attribution_convert), 3),0) attribution_convert_cost,
  214. sum(attribution_deep_convert) attribution_deep_convert,
  215. ifnull(round( sum(cost) / sum(attribution_deep_convert), 3),0) attribution_deep_convert_cost,
  216. sum(download_start) download_start,
  217. ifnull(round( sum(cost) / sum(download_start), 3),0) download_start_cost,
  218. ifnull(round( sum(download_start) / sum(click), 3),0) download_start_rate,
  219. sum(download_finish) download_finish,
  220. ifnull(round( sum(cost) / sum(download_finish), 3),0) download_finish_cost,
  221. ifnull(round(sum(download_finish) / sum(download_start) * 100,3),0) download_finish_rate,
  222. sum(click_install)click_install,
  223. sum(install_finish) install_finish,
  224. ifnull(round( sum(cost) / sum(install_finish), 3),0) install_finish_cost,
  225. ifnull(round(sum(install_finish) / sum(download_finish) * 100,3),0) install_finish_rate,
  226. sum(active) active,
  227. ifnull(round(sum(cost) / sum(active), 3),0) active_cost,
  228. ifnull(round(sum(active) / sum(click) * 100,3),0) active_rate,
  229. sum(register)register,
  230. ifnull(round(sum(cost) / sum(register), 3),0) active_register_cost,
  231. ifnull(round(sum(active_register_rate) / {day_count} * 100,3),0) active_register_rate,
  232. sum(next_day_open)next_day_open,
  233. ifnull(round( sum(cost) / sum(next_day_open), 3),0) next_day_open_cost,
  234. ifnull(round(sum(next_day_open) / sum(active) * 100,3),0) next_day_open_rate,
  235. sum(attribution_next_day_open_cnt) attribution_next_day_open_cnt,
  236. ifnull(round( sum(cost) / sum(attribution_next_day_open_cnt ), 3),0) attribution_next_day_open_cost,
  237. ifnull(round(sum(attribution_next_day_open_cnt) / sum(active) * 100,3),0) attribution_next_day_open_rate,
  238. sum(game_addiction) game_addiction,
  239. ifnull(round( sum(cost) / sum(game_addiction), 3),0) game_addiction_cost,
  240. ifnull(round(sum(game_addiction_rate) / {day_count} * 100,3),0) game_addiction_rate,
  241. sum(pay_count)pay_count,
  242. ifnull(round(sum(cost) / sum(pay_count), 3),0) active_pay_cost,
  243. ifnull(round(sum(pay_count) / sum(active) * 100,3),0) active_pay_rate,
  244. sum(loan_completion) loan_completion,
  245. ifnull(round( sum(cost) / sum(loan_completion), 3),0) loan_completion_cost,
  246. ifnull(round(sum(loan_completion) / sum(register) * 100,3),0) loan_completion_rate,
  247. ifnull(round(sum(pre_loan_credit), 3),0) pre_loan_credit,
  248. ifnull(round( sum(cost) / sum(pre_loan_credit), 3),0) pre_loan_credit_cost,
  249. sum(loan_credit)loan_credit,
  250. ifnull(round( sum(cost) / sum(loan_credit), 3),0) loan_credit_cost,
  251. ifnull(round(sum(loan_credit) / sum(loan_completion) * 100,3),0) loan_credit_rate,
  252. sum(in_app_uv)in_app_uv,
  253. sum(in_app_detail_uv) in_app_detail_uv,
  254. sum(in_app_cart)in_app_cart,
  255. sum(in_app_pay) in_app_pay,
  256. sum(in_app_order) in_app_order,
  257. ifnull(round( sum(attribution_game_pay_7d_count) / {day_count}, 3),0) attribution_game_pay_7d_count,
  258. ifnull(round( sum(attribution_game_pay_7d_cost) / {day_count}, 3),0) attribution_game_pay_7d_cost,
  259. ifnull(round( sum(attribution_active_pay_7d_per_count) / {day_count}, 3),0) attribution_active_pay_7d_per_count,
  260. sum(game_pay_cost)game_pay_cost,
  261. sum(game_pay_count) game_pay_count,
  262. sum(phone)phone,
  263. sum(form) form,
  264. sum(map_search) map_search,
  265. sum(button) button,
  266. sum(`view`) `view`,
  267. sum(download)download,
  268. sum(qq)qq,
  269. sum(lottery)lottery,
  270. sum(vote) vote,
  271. sum(message)message,
  272. sum(redirect)redirect,
  273. sum(shopping)shopping,
  274. sum(consult)consult,
  275. sum(wechat) wechat,
  276. sum(phone_confirm)phone_confirm,
  277. sum(phone_connect)phone_connect,
  278. sum(consult_effective)consult_effective,
  279. sum(coupon) coupon,
  280. sum(coupon_single_page) coupon_single_page,
  281. sum(redirect_to_shop) redirect_to_shop,
  282. sum(poi_collect)poi_collect,
  283. sum(poi_address_click)poi_address_click,
  284. sum(luban_order_cnt) luban_order_cnt,
  285. sum(luban_order_stat_amount)luban_order_stat_amount,
  286. sum(luban_order_roi) luban_order_roi,
  287. sum(luban_live_enter_cnt) luban_live_enter_cnt,
  288. sum(live_watch_one_minute_count) live_watch_one_minute_count,
  289. sum(luban_live_follow_cnt) luban_live_follow_cnt,
  290. sum(live_fans_club_join_cnt)live_fans_club_join_cnt,
  291. sum(luban_live_comment_cnt) luban_live_comment_cnt,
  292. sum(luban_live_share_cnt) luban_live_share_cnt,
  293. sum(luban_live_gift_cnt)luban_live_gift_cnt,
  294. sum(luban_live_gift_amount) luban_live_gift_amount,
  295. sum(luban_live_slidecart_click_cnt) luban_live_slidecart_click_cnt,
  296. sum(luban_live_click_product_cnt) luban_live_click_product_cnt,
  297. sum(luban_live_pay_order_count) luban_live_pay_order_count,
  298. sum(luban_live_pay_order_stat_cost) luban_live_pay_order_stat_cost,
  299. sum(live_component_click_count) live_component_click_count,
  300. ifnull(round( sum(cost) / sum(live_component_click_count), 3),0) live_component_click_cost,
  301. ifnull(round(sum(live_component_click_count) / {day_count} * 100,3),0) live_component_click_rate,
  302. sum(wechat_login_count) wechat_login_count,
  303. sum(attribution_wechat_login_30d_count) attribution_wechat_login_30d_count,
  304. ifnull(round( sum(cost) / sum(wechat_login_count), 3),0) wechat_login_cost,
  305. ifnull(round( sum(cost) / sum(attribution_wechat_login_30d_count ), 3),0) attribution_wechat_login_30d_cost,
  306. sum(wechat_first_pay_count) wechat_first_pay_count,
  307. sum(attribution_wechat_first_pay_30d_count) attribution_wechat_first_pay_30d_count,
  308. ifnull(round( sum(cost) / sum(wechat_first_pay_count), 3),0) wechat_first_pay_cost,
  309. ifnull(round( sum(cost) / sum(attribution_wechat_first_pay_30d_count ), 3),0) attribution_wechat_first_pay_30d_cost,
  310. ifnull(round(sum(wechat_first_pay_count) / sum(wechat_login_count) * 100,3),0) wechat_first_pay_rate,
  311. ifnull(round(sum(attribution_wechat_first_pay_30d_count) / sum(attribution_wechat_login_30d_count) * 100,3),0) attribution_wechat_first_pay_30d_rate,
  312. sum(wechat_pay_amount)wechat_pay_amount,
  313. sum(attribution_wechat_pay_30d_amount) attribution_wechat_pay_30d_amount,
  314. sum(attribution_wechat_pay_30d_roi) attribution_wechat_pay_30d_roi,
  315. sum(phone_effective) phone_effective,
  316. sum(total_play) total_play,
  317. sum(valid_play) valid_play,
  318. ifnull(round( sum(cost) / sum(valid_play), 3),0) valid_play_cost,
  319. ifnull(round(sum(valid_play) / sum(`show`) * 100,3),0) valid_play_rate,
  320. sum(play_25_feed_break) play_25_feed_break,
  321. sum(play_50_feed_break) play_50_feed_break,
  322. sum(play_75_feed_break) play_75_feed_break,
  323. sum(play_100_feed_break)play_100_feed_break,
  324. ifnull(round( sum(average_play_time_per_play) / {day_count}, 3),0) average_play_time_per_play,
  325. ifnull(round(sum(play_over_rate) / {day_count} * 100,3),0) play_over_rate,
  326. ifnull(round(sum(wifi_play) / sum(total_play) * 100,3),0) wifi_play_rate,
  327. sum(wifi_play)wifi_play,
  328. ifnull(round(sum(play_duration_sum) / {day_count}, 3),0) play_duration_sum,
  329. sum(advanced_creative_phone_click) advanced_creative_phone_click,
  330. sum(advanced_creative_counsel_click) advanced_creative_counsel_click,
  331. sum(advanced_creative_form_click) advanced_creative_form_click,
  332. sum(advanced_creative_coupon_addition) advanced_creative_coupon_addition,
  333. sum(advanced_creative_form_submit) advanced_creative_form_submit,
  334. sum(card_show)card_show,
  335. sum(`share`)`share`,
  336. sum(`comment`)`comment`,
  337. sum(`like`) `like`,
  338. sum(follow) follow,
  339. sum(home_visited) home_visited,
  340. sum(ies_challenge_click)ies_challenge_click,
  341. sum(ies_music_click) ies_music_click,
  342. sum(location_click) location_click,
  343. sum(message_action) message_action,
  344. sum(click_landing_page) click_landing_page,
  345. sum(click_shopwindow) click_shopwindow,
  346. sum(click_website)click_website,
  347. sum(click_download) click_download,
  348. sum(click_call_dy)click_call_dy,
  349. sum(submit_certification_count) submit_certification_count,
  350. sum(approval_count) approval_count,
  351. sum(first_order_count)first_rental_order_count,
  352. sum(first_rental_order_count) first_order_count,
  353. sum(commute_first_pay_count)commute_first_pay_count
  354. FROM `media_api`.bytedance_campaign_report_daily
  355. WHERE stat_datetime >= date_format(
  356. date_sub({date_time}, INTERVAL {day_count}-1 DAY),'%Y%m%d')
  357. GROUP BY
  358. advertiser_id,
  359. campaign_id) report
  360. LEFT JOIN (
  361. SELECT
  362. cua.account_id id,
  363. cua.account_id account_id,
  364. cp.id project_id,
  365. product.id product_id,
  366. ca.id advertiser_id,
  367. uc.company_id company_id,
  368. cua.auth_name account_name,
  369. cp.project_name project_name,
  370. ca.`name` advertiser_name,
  371. uc.company_name company_name,
  372. cp.sale_id sale_id,
  373. su.id user_id,
  374. su.leader_id,
  375. su.org_code org_code
  376. FROM
  377. `jeecg-boot`.ctop_user_allocation cua
  378. LEFT JOIN `jeecg-boot`.ctop_project cp ON cua.project_id = cp.id
  379. LEFT JOIN `jeecg-boot`.ctop_advertiser ca ON ca.id = cua.advertiser_id
  380. LEFT JOIN `jeecg-boot`.sys_user su ON su.id = cua.user_id
  381. LEFT JOIN `jeecg-boot`.user_company uc ON uc.user_id = cua.user_id
  382. LEFT JOIN `jeecg-boot`.ctop_product product ON product.id = cp.product_id
  383. WHERE
  384. cua.account_id IS NOT NULL) bei
  385. ON report.account_id = bei.account_id
  386. LEFT JOIN
  387. (select advertiser_id account_id,campaign_id,sum(cost) cost from `media_api`.bytedance_campaign_report_daily
  388. where stat_datetime between date_format(date_sub(date_format(date_sub({date_time}, INTERVAL {day_count} DAY),'%Y%m%d'), INTERVAL {day_count}-1 DAY),'%Y%m%d')
  389. and date_format(date_sub({date_time}, INTERVAL {day_count} DAY),'%Y%m%d')
  390. group by advertiser_id,campaign_id) ratio
  391. on report.account_id = ratio.account_id and report.campaign_id = ratio.campaign_id;
  392. """.format(date_time=self.date_time, day_count=self.day_count)
  393. TidbConn.upsert(conn=self.conn, sql_buff=sql)
  394. self.conn.commit()
  395. TidbConn.conn_close(conn=self.conn)
  396. return 0
  397. except Exception as e:
  398. logging.error(e)
  399. return -1
  400. if __name__ == '__main__':
  401. status = AppBytedanceCampaignReportBusi().taskHandler()
  402. if status == 0:
  403. print("作业执行成功")
  404. exit(0)
  405. else:
  406. print("作业执行失败")
  407. exit(-1)