AppBytedanceAdReportBusi.py 24 KB

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  1. # Author renyupeng
  2. # coding=utf-8
  3. # @Time : 2021/11/10 3:37 下午
  4. # @Site :
  5. # @File : AppBytedanceAdReportBusi.py
  6. # @Software: PyCharm
  7. # @contact: renyupeng@c-top.com.cn
  8. # @Tel 1501435553
  9. import logging
  10. from Apietl.conn.TidbConn import TidbConn
  11. from Apietl.utlis.Utils import Utils
  12. class AppBytedanceAdReportBusi:
  13. def __init__(self):
  14. self.conn = TidbConn.get_connection()
  15. self.parm = Utils.get_task_args()
  16. self.date_time = self.parm[0]
  17. self.day_count = self.parm[1]
  18. def taskHandler(self):
  19. try:
  20. sql_porject = """select account_id from `jeecg-boot`.ctop_user_allocation where media_id=1
  21. group by account_id """
  22. account_list = TidbConn.quary(self.conn, sql_porject)
  23. for account_id in account_list:
  24. try:
  25. sql = """SET sql_mode = 'STRICT_TRANS_TABLES,NO_ZERO_IN_DATE,NO_ZERO_DATE,NO_AUTO_CREATE_USER,NO_ENGINE_SUBSTITUTION';
  26. REPLACE INTO application.app_bytedance_ad_report_busi_{day_count}d
  27. SELECT concat(date_format(date_sub({date_time}, INTERVAL ({day_count} -1) DAY),'%Y%m%d'),'-',{date_time}) start_end_time,
  28. report.account_id,
  29. report.campaign_id,
  30. report.ad_id,
  31. report.ad_name,
  32. bei.project_id project_id,
  33. bei.product_id product_id,
  34. bei.advertiser_id advertiser_id,
  35. bei.company_id company_id,
  36. bei.account_name account_name,
  37. bei.project_name project_name,
  38. bei.advertiser_name advertiser_name,
  39. bei.company_name company_name,
  40. bei.sale_id sale_id,
  41. bei.user_id user_id,
  42. bei.leader_id leader_id,
  43. bei.org_code org_code,
  44. report.cost,
  45. ifnull(ratio.cost,0) last_cost,
  46. ifnull(round((report.cost-ratio.cost)/ratio.cost*100,3),0) cost_ratio,
  47. report. `SHOW`,
  48. report.avg_show_cost,
  49. report.click,
  50. report.avg_click_cost,
  51. report.ctr,
  52. report. `CONVERT`,
  53. report.convert_cost,
  54. report.convert_rate,
  55. report.deep_convert,
  56. report.deep_convert_cost,
  57. report.deep_convert_rate,
  58. report.attribution_convert,
  59. report.attribution_convert_cost,
  60. report.attribution_deep_convert,
  61. report.attribution_deep_convert_cost,
  62. report.download_start,
  63. report.download_start_cost,
  64. report.download_start_rate,
  65. report.download_finish,
  66. report.download_finish_cost,
  67. report.download_finish_rate,
  68. report.click_install,
  69. report.install_finish,
  70. report.install_finish_cost,
  71. report.install_finish_rate,
  72. report.active,
  73. report.active_cost,
  74. report.active_rate,
  75. report.register,
  76. report.active_register_cost,
  77. report.active_register_rate,
  78. report.next_day_open,
  79. report.next_day_open_cost,
  80. report.next_day_open_rate,
  81. report.attribution_next_day_open_cnt,
  82. report.attribution_next_day_open_cost,
  83. report.attribution_next_day_open_rate,
  84. report.game_addiction,
  85. report.game_addiction_cost,
  86. report.game_addiction_rate,
  87. report.pay_count,
  88. report.active_pay_cost,
  89. report.active_pay_rate,
  90. report.loan_completion,
  91. report.loan_completion_cost,
  92. report.loan_completion_rate,
  93. report.pre_loan_credit,
  94. report.pre_loan_credit_cost,
  95. report.loan_credit,
  96. report.loan_credit_cost,
  97. report.loan_credit_rate,
  98. report.in_app_uv,
  99. report.in_app_detail_uv,
  100. report.in_app_cart,
  101. report.in_app_pay,
  102. report.in_app_order,
  103. report.attribution_game_pay_7d_count,
  104. report.attribution_game_pay_7d_cost,
  105. report.attribution_active_pay_7d_per_count,
  106. report.game_pay_cost,
  107. report.game_pay_count,
  108. report.phone,
  109. report.form,
  110. report.map_search,
  111. report.button,
  112. report.`VIEW`,
  113. report.download,
  114. report.qq,
  115. report.lottery,
  116. report.vote,
  117. report.message,
  118. report.redirect,
  119. report.shopping,
  120. report.consult,
  121. report.wechat,
  122. report.phone_confirm,
  123. report.phone_connect,
  124. report.consult_effective,
  125. report.coupon,
  126. report.coupon_single_page,
  127. report.redirect_to_shop,
  128. report.poi_collect,
  129. report.poi_address_click,
  130. report.luban_order_cnt,
  131. report.luban_order_stat_amount,
  132. report.luban_order_roi,
  133. report.luban_live_enter_cnt,
  134. report.live_watch_one_minute_count,
  135. report.luban_live_follow_cnt,
  136. report.live_fans_club_join_cnt,
  137. report.luban_live_comment_cnt,
  138. report.luban_live_share_cnt,
  139. report.luban_live_gift_cnt,
  140. report.luban_live_gift_amount,
  141. report.luban_live_slidecart_click_cnt,
  142. report.luban_live_click_product_cnt,
  143. report.luban_live_pay_order_count,
  144. report.luban_live_pay_order_stat_cost,
  145. report.live_component_click_count,
  146. report.live_component_click_cost,
  147. report.live_component_click_rate,
  148. report.wechat_login_count,
  149. report.attribution_wechat_login_30d_count,
  150. report.wechat_login_cost,
  151. report.attribution_wechat_login_30d_cost,
  152. report.wechat_first_pay_count,
  153. report.attribution_wechat_first_pay_30d_count,
  154. report.wechat_first_pay_cost,
  155. report.attribution_wechat_first_pay_30d_cost,
  156. report.wechat_first_pay_rate,
  157. report.attribution_wechat_first_pay_30d_rate,
  158. report.wechat_pay_amount,
  159. report.attribution_wechat_pay_30d_amount,
  160. report.attribution_wechat_pay_30d_roi,
  161. report.phone_effective,
  162. report.total_play,
  163. report.valid_play,
  164. report.valid_play_cost,
  165. report.valid_play_rate,
  166. report.play_25_feed_break,
  167. report.play_50_feed_break,
  168. report.play_75_feed_break,
  169. report.play_100_feed_break,
  170. report.average_play_time_per_play,
  171. report.play_over_rate,
  172. report.wifi_play_rate,
  173. report.wifi_play,
  174. report.play_duration_sum,
  175. report.advanced_creative_phone_click,
  176. report.advanced_creative_counsel_click,
  177. report.advanced_creative_form_click,
  178. report.advanced_creative_coupon_addition,
  179. report.advanced_creative_form_submit,
  180. report.card_show,
  181. report.`SHARE`,
  182. report.`COMMENT`,
  183. report.`LIKE`,
  184. report.follow,
  185. report.home_visited,
  186. report.ies_challenge_click,
  187. report.ies_music_click,
  188. report.location_click,
  189. report.message_action,
  190. report.click_landing_page,
  191. report.click_shopwindow,
  192. report.click_website,
  193. report.click_download,
  194. report.click_call_dy,
  195. report.submit_certification_count,
  196. report.approval_count,
  197. report.first_rental_order_count,
  198. report.first_order_count,
  199. report.commute_first_pay_count
  200. FROM
  201. (
  202. SELECT
  203. advertiser_id account_id,
  204. campaign_id campaign_id,
  205. ad_id,
  206. ad_name,
  207. sum(cost) cost,
  208. sum(`show`) `show`,
  209. ifnull(round(sum(cost) / sum(`show`), 3),0) avg_show_cost,
  210. sum(click)click,
  211. ifnull(round(sum(cost) / sum(`click`), 3),0) avg_click_cost,
  212. ifnull(round(sum(click) / sum(`show`) * 100,3),0) ctr,
  213. sum(`convert`)`convert`,
  214. ifnull(round(sum(cost) / sum(`convert`), 3),0) convert_cost,
  215. ifnull(round(sum(`convert`) / sum(click) * 100,3),0) convert_rate,
  216. sum(deep_convert) deep_convert,
  217. ifnull(round( sum(cost) / sum(deep_convert), 3),0) deep_convert_cost,
  218. ifnull(round(sum(deep_convert) / sum(`convert`) * 100,3),0) deep_convert_rate,
  219. sum(attribution_convert)attribution_convert,
  220. ifnull(round( sum(cost) / sum(attribution_convert), 3),0) attribution_convert_cost,
  221. sum(attribution_deep_convert) attribution_deep_convert,
  222. ifnull(round( sum(cost) / sum(attribution_deep_convert), 3),0) attribution_deep_convert_cost,
  223. sum(download_start) download_start,
  224. ifnull(round( sum(cost) / sum(download_start), 3),0) download_start_cost,
  225. ifnull(round( sum(download_start) / sum(click), 3),0) download_start_rate,
  226. sum(download_finish) download_finish,
  227. ifnull(round( sum(cost) / sum(download_finish), 3),0) download_finish_cost,
  228. ifnull(round(sum(download_finish) / sum(download_start) * 100,3),0) download_finish_rate,
  229. sum(click_install)click_install,
  230. sum(install_finish) install_finish,
  231. ifnull(round( sum(cost) / sum(install_finish), 3),0) install_finish_cost,
  232. ifnull(round(sum(install_finish) / sum(download_finish) * 100,3),0) install_finish_rate,
  233. sum(active) active,
  234. ifnull(round(sum(cost) / sum(active), 3),0) active_cost,
  235. ifnull(round(sum(active) / sum(click) * 100,3),0) active_rate,
  236. sum(register)register,
  237. ifnull(round(sum(cost) / sum(register), 3),0) active_register_cost,
  238. ifnull(round(sum(active_register_rate) / {day_count} * 100,3),0) active_register_rate,
  239. sum(next_day_open)next_day_open,
  240. ifnull(round( sum(cost) / sum(next_day_open), 3),0) next_day_open_cost,
  241. ifnull(round(sum(next_day_open) / sum(active) * 100,3),0) next_day_open_rate,
  242. sum(attribution_next_day_open_cnt) attribution_next_day_open_cnt,
  243. ifnull(round( sum(cost) / sum(attribution_next_day_open_cnt ), 3),0) attribution_next_day_open_cost,
  244. ifnull(round(sum(attribution_next_day_open_cnt) / sum(active) * 100,3),0) attribution_next_day_open_rate,
  245. sum(game_addiction) game_addiction,
  246. ifnull(round( sum(cost) / sum(game_addiction), 3),0) game_addiction_cost,
  247. ifnull(round(sum(game_addiction_rate) / {day_count} * 100,3),0) game_addiction_rate,
  248. sum(pay_count)pay_count,
  249. ifnull(round(sum(cost) / sum(pay_count), 3),0) active_pay_cost,
  250. ifnull(round(sum(pay_count) / sum(active) * 100,3),0) active_pay_rate,
  251. sum(loan_completion) loan_completion,
  252. ifnull(round( sum(cost) / sum(loan_completion), 3),0) loan_completion_cost,
  253. ifnull(round(sum(loan_completion) / sum(register) * 100,3),0) loan_completion_rate,
  254. ifnull(round(sum(pre_loan_credit), 3),0) pre_loan_credit,
  255. ifnull(round( sum(cost) / sum(pre_loan_credit), 3),0) pre_loan_credit_cost,
  256. sum(loan_credit)loan_credit,
  257. ifnull(round( sum(cost) / sum(loan_credit), 3),0) loan_credit_cost,
  258. ifnull(round(sum(loan_credit) / sum(loan_completion) * 100,3),0) loan_credit_rate,
  259. sum(in_app_uv)in_app_uv,
  260. sum(in_app_detail_uv) in_app_detail_uv,
  261. sum(in_app_cart)in_app_cart,
  262. sum(in_app_pay) in_app_pay,
  263. sum(in_app_order) in_app_order,
  264. ifnull(round( sum(attribution_game_pay_7d_count) / {day_count}, 3),0) attribution_game_pay_7d_count,
  265. ifnull(round( sum(attribution_game_pay_7d_cost) / {day_count}, 3),0) attribution_game_pay_7d_cost,
  266. ifnull(round( sum(attribution_active_pay_7d_per_count) / {day_count}, 3),0) attribution_active_pay_7d_per_count,
  267. sum(game_pay_cost)game_pay_cost,
  268. sum(game_pay_count) game_pay_count,
  269. sum(phone)phone,
  270. sum(form) form,
  271. sum(map_search) map_search,
  272. sum(button) button,
  273. sum(`view`) `view`,
  274. sum(download)download,
  275. sum(qq)qq,
  276. sum(lottery)lottery,
  277. sum(vote) vote,
  278. sum(message)message,
  279. sum(redirect)redirect,
  280. sum(shopping)shopping,
  281. sum(consult)consult,
  282. sum(wechat) wechat,
  283. sum(phone_confirm)phone_confirm,
  284. sum(phone_connect)phone_connect,
  285. sum(consult_effective)consult_effective,
  286. sum(coupon) coupon,
  287. sum(coupon_single_page) coupon_single_page,
  288. sum(redirect_to_shop) redirect_to_shop,
  289. sum(poi_collect)poi_collect,
  290. sum(poi_address_click)poi_address_click,
  291. sum(luban_order_cnt) luban_order_cnt,
  292. sum(luban_order_stat_amount)luban_order_stat_amount,
  293. sum(luban_order_roi) luban_order_roi,
  294. sum(luban_live_enter_cnt) luban_live_enter_cnt,
  295. sum(live_watch_one_minute_count) live_watch_one_minute_count,
  296. sum(luban_live_follow_cnt) luban_live_follow_cnt,
  297. sum(live_fans_club_join_cnt)live_fans_club_join_cnt,
  298. sum(luban_live_comment_cnt) luban_live_comment_cnt,
  299. sum(luban_live_share_cnt) luban_live_share_cnt,
  300. sum(luban_live_gift_cnt)luban_live_gift_cnt,
  301. sum(luban_live_gift_amount) luban_live_gift_amount,
  302. sum(luban_live_slidecart_click_cnt) luban_live_slidecart_click_cnt,
  303. sum(luban_live_click_product_cnt) luban_live_click_product_cnt,
  304. sum(luban_live_pay_order_count) luban_live_pay_order_count,
  305. sum(luban_live_pay_order_stat_cost) luban_live_pay_order_stat_cost,
  306. sum(live_component_click_count) live_component_click_count,
  307. ifnull(round( sum(cost) / sum(live_component_click_count), 3),0) live_component_click_cost,
  308. ifnull(round(sum(live_component_click_count) / {day_count} * 100,3),0) live_component_click_rate,
  309. sum(wechat_login_count) wechat_login_count,
  310. sum(attribution_wechat_login_30d_count) attribution_wechat_login_30d_count,
  311. ifnull(round( sum(cost) / sum(wechat_login_count), 3),0) wechat_login_cost,
  312. ifnull(round( sum(cost) / sum(attribution_wechat_login_30d_count ), 3),0) attribution_wechat_login_30d_cost,
  313. sum(wechat_first_pay_count) wechat_first_pay_count,
  314. sum(attribution_wechat_first_pay_30d_count) attribution_wechat_first_pay_30d_count,
  315. ifnull(round( sum(cost) / sum(wechat_first_pay_count), 3),0) wechat_first_pay_cost,
  316. ifnull(round( sum(cost) / sum(attribution_wechat_first_pay_30d_count ), 3),0) attribution_wechat_first_pay_30d_cost,
  317. ifnull(round(sum(wechat_first_pay_count) / sum(wechat_login_count) * 100,3),0) wechat_first_pay_rate,
  318. ifnull(round(sum(attribution_wechat_first_pay_30d_count) / sum(attribution_wechat_login_30d_count) * 100,3),0) attribution_wechat_first_pay_30d_rate,
  319. sum(wechat_pay_amount)wechat_pay_amount,
  320. sum(attribution_wechat_pay_30d_amount) attribution_wechat_pay_30d_amount,
  321. sum(attribution_wechat_pay_30d_roi) attribution_wechat_pay_30d_roi,
  322. sum(phone_effective) phone_effective,
  323. sum(total_play) total_play,
  324. sum(valid_play) valid_play,
  325. ifnull(round( sum(cost) / sum(valid_play), 3),0) valid_play_cost,
  326. ifnull(round(sum(valid_play) / sum(`show`) * 100,3),0) valid_play_rate,
  327. sum(play_25_feed_break) play_25_feed_break,
  328. sum(play_50_feed_break) play_50_feed_break,
  329. sum(play_75_feed_break) play_75_feed_break,
  330. sum(play_100_feed_break)play_100_feed_break,
  331. ifnull(round( sum(average_play_time_per_play) / {day_count}, 3),0) average_play_time_per_play,
  332. ifnull(round(sum(play_over_rate) / {day_count} * 100,3),0) play_over_rate,
  333. ifnull(round(sum(wifi_play) / sum(total_play) * 100,3),0) wifi_play_rate,
  334. sum(wifi_play)wifi_play,
  335. ifnull(round(sum(play_duration_sum) / {day_count}, 3),0) play_duration_sum,
  336. sum(advanced_creative_phone_click) advanced_creative_phone_click,
  337. sum(advanced_creative_counsel_click) advanced_creative_counsel_click,
  338. sum(advanced_creative_form_click) advanced_creative_form_click,
  339. sum(advanced_creative_coupon_addition) advanced_creative_coupon_addition,
  340. sum(advanced_creative_form_submit) advanced_creative_form_submit,
  341. sum(card_show)card_show,
  342. sum(`share`)`share`,
  343. sum(`comment`)`comment`,
  344. sum(`like`) `like`,
  345. sum(follow) follow,
  346. sum(home_visited) home_visited,
  347. sum(ies_challenge_click)ies_challenge_click,
  348. sum(ies_music_click) ies_music_click,
  349. sum(location_click) location_click,
  350. sum(message_action) message_action,
  351. sum(click_landing_page) click_landing_page,
  352. sum(click_shopwindow) click_shopwindow,
  353. sum(click_website)click_website,
  354. sum(click_download) click_download,
  355. sum(click_call_dy)click_call_dy,
  356. sum(submit_certification_count) submit_certification_count,
  357. sum(approval_count) approval_count,
  358. sum(first_order_count)first_rental_order_count,
  359. sum(first_rental_order_count) first_order_count,
  360. sum(commute_first_pay_count)commute_first_pay_count
  361. FROM `media_api`.bytedance_ad_report_daily
  362. WHERE stat_datetime >= date_format(
  363. date_sub({date_time}, INTERVAL {day_count}-1 DAY),'%Y%m%d') and advertiser_id={account_id}
  364. GROUP BY
  365. advertiser_id,
  366. campaign_id,
  367. ad_id
  368. ) report
  369. LEFT JOIN (
  370. SELECT
  371. cua.account_id id,
  372. cua.account_id account_id,
  373. cp.id project_id,
  374. product.id product_id,
  375. ca.id advertiser_id,
  376. uc.company_id company_id,
  377. cua.auth_name account_name,
  378. cp.project_name project_name,
  379. ca.`name` advertiser_name,
  380. uc.company_name company_name,
  381. cp.sale_id sale_id,
  382. su.id user_id,
  383. su.leader_id,
  384. su.org_code org_code
  385. FROM
  386. `jeecg-boot`.ctop_user_allocation cua
  387. LEFT JOIN `jeecg-boot`.ctop_project cp ON cua.project_id = cp.id
  388. LEFT JOIN `jeecg-boot`.ctop_advertiser ca ON ca.id = cua.advertiser_id
  389. LEFT JOIN `jeecg-boot`.sys_user su ON su.id = cua.user_id
  390. LEFT JOIN `jeecg-boot`.user_company uc ON uc.user_id = cua.user_id
  391. LEFT JOIN `jeecg-boot`.ctop_product product ON product.id = cp.product_id
  392. WHERE
  393. cua.account_id IS NOT NULL
  394. and cua.account_id ={account_id}
  395. ) bei ON report.account_id = bei.account_id
  396. LEFT JOIN
  397. (select advertiser_id account_id,campaign_id,ad_id,sum(cost) cost from `media_api`.bytedance_ad_report_daily
  398. where stat_datetime between date_format(date_sub(date_format(date_sub({date_time}, INTERVAL {day_count} DAY),'%Y%m%d'), INTERVAL {day_count}-1 DAY),'%Y%m%d')
  399. and date_format(date_sub({date_time}, INTERVAL {day_count} DAY),'%Y%m%d')
  400. group by advertiser_id,campaign_id,ad_id) ratio
  401. on report.account_id = ratio.account_id and report.ad_id=ratio.ad_id;
  402. """.format(date_time=self.date_time,
  403. day_count=self.day_count, account_id=account_id[0])
  404. print(sql)
  405. TidbConn.upsert(conn=self.conn, sql_buff=sql)
  406. self.conn.commit()
  407. except Exception as e:
  408. logging.error(e)
  409. return -1
  410. TidbConn.conn_close(conn=self.conn)
  411. return 0
  412. except Exception as e:
  413. logging.error(e)
  414. return -1
  415. if __name__ == '__main__':
  416. status = AppBytedanceAdReportBusi().taskHandler()
  417. if status == 0:
  418. print("作业执行成功")
  419. exit(0)
  420. else:
  421. print("作业执行失败")
  422. exit(-1)