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zhl 3 年之前
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+ 1 - 1
Apietl/bytedance_etl/Q4Task/AppBytedanceVideoReportBusi.py

@@ -265,7 +265,7 @@ SELECT concat(date_format(date_sub({date_time}, INTERVAL ({day_count} -1 )  DAY)
        report.first_order_count,
        report.commute_first_pay_count,
        video.`video_url`,
-       cmi.`cover_url`
+       '' `cover_url`
 FROM (
          SELECT advertiser_id    account_id,
                 material_id,

+ 507 - 0
Apietl/test/AppBytedanceVideoReportBusiMonth.py

@@ -0,0 +1,507 @@
+# Author renyupeng
+# coding=utf-8
+# @Time    : 2021/11/10 3:37 下午
+# @Site    :
+# @File    : AppKuaishouVideoReportBusiMonth.py
+# @Software: PyCharm
+# @contact: renyupeng@c-top.com.cn
+# @Tel 1501435553
+import logging
+
+from Apietl.conn.TidbConn import TidbConn
+from Apietl.utlis.Utils import Utils
+
+
+class AppKuaishouVideoReportBusiMonth:
+    def __init__(self):
+        self.conn = TidbConn.get_connection()
+        self.day_count = 31
+    def taskHandler(self):
+        try:
+            sql_porject = """select advertiser_id from media_api.bytedance_material_report_daily where 
+         stat_datetime between 20210301 and 20210331
+         and image_mode in ('CREATIVE_IMAGE_MODE_VIDEO', 'CREATIVE_IMAGE_MODE_VIDEO_VERTICAL', 'CREATIVE_IMAGE_MODE_UNION_SPLASH_VIDEO')
+         group by advertiser_id """
+            account_list = TidbConn.quary(self.conn, sql_porject)
+            for account_id in account_list:
+                try:
+                    sql = """SET sql_mode = 'STRICT_TRANS_TABLES,NO_ZERO_IN_DATE,NO_ZERO_DATE,NO_AUTO_CREATE_USER,NO_ENGINE_SUBSTITUTION';
+REPLACE INTO application.app_bytedance_video_report_busi_m
+SELECT date_format(20210301,'%Y%m')         stat_mon,
+       report.account_id,
+       #'账户ID'                                                                                                                                                                                                                                                                    
+       report.material_id,
+       #头条素材id                                                                                                                                                                                                                                
+       report.image_mode,
+       #素材类型                                                                                                                                                                                                                               
+       report.inventory,
+       #广告位                                                                                                                                                                                                                                
+       cua.project_id,
+       #项目id  
+       product.id      product_id,
+       #项目中产品id
+       cua.advertiser_id,
+       #广告主id
+       uc.company_id,
+       #运营人的公司id                      
+       cua.auth_name   account_name,
+       #账户名称
+       cp.project_name,
+       #项目名称  
+       ca.`name`       advertiser_name,
+       #广告主名称
+       uc.company_name,
+       #运营人的公司名称
+       cp.sale_id,
+       #项目里的销售id
+       cua.user_id,
+       #运营id                                                                                                          
+       cma.clip_id,
+       #剪辑id
+       cma.shot_id,
+       #拍摄id
+       cma.plan_id,
+       #编导id
+       cma.leader_id,
+       #负责人id
+       su.org_code,
+       #机构编码
+       video.signature,
+       #素材id  
+       NULL            chl_type,
+       #渠道类型
+       clip.realname   clip_name,
+       #剪辑名称
+       shot.realname   shot_name,
+       #拍摄名称
+       plan.realname   plan_name,
+       #编导名称
+       leader.realname lead_name,
+       #负责人名称
+       CASE
+           WHEN cmi.material_name IS NOT NULL THEN
+               cmi.material_name
+           ELSE
+               video.filename
+           END AS      video_name,
+       ##视频名称
+       NULL            chl_name,
+       #渠道名称
+       up.company_id   clip_company_id,
+       #剪辑公司
+       report.cost,
+       report.`show`,
+       report.avg_show_cost,
+       report.click,
+       report.avg_click_cost,
+       report.ctr,
+       report.`convert`,
+       report.convert_cost,
+       report.convert_rate,
+       report.deep_convert,
+       report.deep_convert_cost,
+       report.deep_convert_rate,
+       report.attribution_convert,
+       report.attribution_convert_cost,
+       report.attribution_deep_convert,
+       report.attribution_deep_convert_cost,
+       report.download_start,
+       report.download_start_cost,
+       report.download_start_rate,
+       report.download_finish,
+       report.download_finish_cost,
+       report.download_finish_rate,
+       report.click_install,
+       report.install_finish,
+       report.install_finish_cost,
+       report.install_finish_rate,
+       report.active,
+       report.active_cost,
+       report.active_rate,
+       report.register,
+       report.active_register_cost,
+       report.active_register_rate,
+       report.active_pay_amount,
+       report.next_day_open,
+       report.next_day_open_cost,
+       report.next_day_open_rate,
+       report.attribution_next_day_open_cnt,
+       report.attribution_next_day_open_cost,
+       report.attribution_next_day_open_rate,
+       report.game_addiction,
+       report.game_addiction_cost,
+       report.game_addiction_rate,
+       report.pay_count,
+       report.active_pay_cost,
+       report.active_pay_rate,
+       report.loan_completion,
+       report.loan_completion_cost,
+       report.loan_completion_rate,
+       report.pre_loan_credit,
+       report.pre_loan_credit_cost,
+       report.loan_credit,
+       report.loan_credit_cost,
+       report.loan_credit_rate,
+       report.in_app_uv,
+       report.in_app_detail_uv,
+       report.in_app_cart,
+       report.in_app_pay,
+       report.in_app_order,
+       report.attribution_game_pay_7d_count,
+       report.attribution_game_pay_7d_cost,
+       report.attribution_active_pay_7d_per_count,
+       report.game_pay_cost,
+       report.game_pay_count,
+       report.phone,
+       report.form,
+       report.map_search,
+       report.button,
+       report.`view`,
+       report.download,
+       report.qq,
+       report.lottery,
+       report.vote,
+       report.message,
+       report.redirect,
+       report.shopping,
+       report.consult,
+       report.wechat,
+       report.phone_confirm,
+       report.phone_connect,
+       report.consult_effective,
+       report.coupon,
+       report.coupon_single_page,
+       report.redirect_to_shop,
+       report.poi_collect,
+       report.poi_address_click,
+       report.luban_order_cnt,
+       report.luban_order_stat_amount,
+       report.luban_order_roi,
+       report.luban_live_enter_cnt,
+       report.live_watch_one_minute_count,
+       report.luban_live_follow_cnt,
+       report.live_fans_club_join_cnt,
+       report.luban_live_comment_cnt,
+       report.luban_live_share_cnt,
+       report.luban_live_gift_cnt,
+       report.luban_live_gift_amount,
+       report.luban_live_slidecart_click_cnt,
+       report.luban_live_click_product_cnt,
+       report.luban_live_pay_order_count,
+       report.luban_live_pay_order_stat_cost,
+       report.wechat_login_count,
+       report.attribution_wechat_login_30d_count,
+       report.wechat_login_cost,
+       report.attribution_wechat_login_30d_cost,
+       report.wechat_first_pay_count,
+       report.attribution_wechat_first_pay_30d_count,
+       report.wechat_first_pay_cost,
+       report.attribution_wechat_first_pay_30d_cost,
+       report.wechat_first_pay_rate,
+       report.attribution_wechat_first_pay_30d_rate,
+       report.wechat_pay_amount,
+       report.attribution_wechat_pay_30d_amount,
+       report.attribution_wechat_pay_30d_roi,
+       report.phone_effective,
+       report.total_play,
+       report.valid_play,
+       report.valid_play_cost,
+       report.valid_play_rate,
+       report.play_25_feed_break,
+       report.play_50_feed_break,
+       report.play_75_feed_break,
+       report.play_100_feed_break,
+       report.average_play_time_per_play,
+       report.play_over_rate,
+       report.wifi_play_rate,
+       report.wifi_play,
+       report.play_duration_sum,
+       report.advanced_creative_phone_click,
+       report.advanced_creative_counsel_click,
+       report.advanced_creative_form_click,
+       report.advanced_creative_coupon_addition,
+       report.advanced_creative_form_submit,
+       report.card_show,
+       report.`share`,
+       report.`comment`,
+       report.`like`,
+       report.follow,
+       report.home_visited,
+       report.ies_challenge_click,
+       report.ies_music_click,
+       report.location_click,
+       report.message_action,
+       report.click_landing_page,
+       report.click_shopwindow,
+       report.click_website,
+       report.click_download,
+       report.click_call_dy,
+       report.`cpc`,
+       report.`cpm`,
+       report.`cpa`,
+       report.`interact_per_cost`,
+       report.`convert_show_rate`,
+       report.`play_duration_10s_rate`,
+       report.`play_50_feed_break_rate`,
+       report.`play_25_feed_break_rate`,
+       report.`play_duration_5s_rate`,
+       report.`play_duration_2s_rate`,
+       report.`average_play_progress`,
+       report.`play_100_feed_break_rate`,
+       report.`play_duration_3s_rate`,
+       report.`play_75_feed_break_rate`,
+       report.`play_duration`,
+       report.`play_duration_3s`,
+       report.`play_duration_2s`,
+       report.`play_duration_10s`,
+       report.`average_video_play`,
+       report.`avg_rank`,
+       report.submit_certification_count,
+       report.approval_count,
+       report.first_rental_order_count,
+       report.first_order_count,
+       report.commute_first_pay_count,
+       video.`video_url`,
+       '' `cover_url`
+FROM (
+          SELECT advertiser_id    account_id,
+                material_id,
+                image_mode,
+                inventory,
+          sum(cost) cost,
+          sum(`show`) `show`,
+          ifnull(round(sum(cost) / sum(`show`), 3),0) avg_show_cost,
+          sum(click) click,
+          ifnull(round(sum(cost) / sum(`click`), 3),0) avg_click_cost,
+          ifnull(round(sum(click) / sum(`show`) * 100,3),0) ctr,
+          sum(`convert`) `convert`,
+          ifnull(round(sum(cost) / sum(`convert`), 3),0) convert_cost,
+          ifnull(round(sum(`convert`) / sum(click) * 100,3),0) convert_rate,
+          sum(deep_convert) deep_convert,
+          ifnull(round(sum(cost) / sum(deep_convert),3),0) deep_convert_cost,
+          ifnull(round(sum(deep_convert) / sum(`convert`) * 100,3),0) deep_convert_rate,
+          sum(attribution_convert) attribution_convert,
+          ifnull(round(sum(cost) / sum(attribution_convert),3),0) attribution_convert_cost,
+          sum(attribution_deep_convert) attribution_deep_convert,
+          ifnull(round(sum(cost) / sum(attribution_deep_convert),3),0) attribution_deep_convert_cost,
+          sum(download_start) download_start,
+          ifnull(round(sum(cost) / sum(download_start),3),0) download_start_cost,
+          ifnull(round(sum(download_start) / sum(click),3),0) download_start_rate,
+          sum(download_finish) download_finish,
+          ifnull(round(sum(cost) / sum(download_finish),3),0) download_finish_cost,
+          ifnull(round(sum(download_finish) / sum(download_start) * 100,3),0) download_finish_rate,
+          sum(click_install) click_install,
+          sum(install_finish) install_finish,
+          ifnull(round(sum(cost) / sum(install_finish),3),0) install_finish_cost,
+          ifnull(round(sum(install_finish) / sum(download_finish) * 100,3),0) install_finish_rate,
+          sum(active) active,
+          ifnull(round(sum(cost) / sum(active), 3),0) active_cost,
+          ifnull(round(sum(active) / sum(click) * 100,3),0) active_rate,
+          sum(register) register,
+          ifnull(round(sum(cost) / sum(register), 3),0) active_register_cost,
+          ifnull(round(sum(active_register_rate) /{day_count} * 100,3),0) active_register_rate,
+          sum(active_pay_amount) active_pay_amount,
+          sum(next_day_open) next_day_open,
+          ifnull(round(sum(cost) / sum(next_day_open),3),0) next_day_open_cost,
+          ifnull(round(sum(next_day_open) / sum(active) * 100,3),0) next_day_open_rate,
+          sum(attribution_next_day_open_cnt) attribution_next_day_open_cnt,
+          ifnull(round(sum(cost) / sum(	attribution_next_day_open_cnt),3),0) attribution_next_day_open_cost,
+          ifnull(round(sum(	attribution_next_day_open_cnt) / sum(active) * 100,3),0) attribution_next_day_open_rate,
+          sum(game_addiction) game_addiction,
+          ifnull(round(sum(cost) / sum(game_addiction),3),0) game_addiction_cost,
+          ifnull(round(sum(game_addiction_rate) /{day_count} * 100,3),0) game_addiction_rate,
+          sum(pay_count) pay_count,
+          ifnull(round(sum(cost) / sum(pay_count), 3),0) active_pay_cost,
+          ifnull(round(sum(pay_count) / sum(active) * 100,3),0) active_pay_rate,
+          sum(loan_completion) loan_completion,
+          ifnull(round(sum(cost) / sum(loan_completion),3),0) loan_completion_cost,
+          ifnull(round(sum(loan_completion) / sum(register) * 100,3),0) loan_completion_rate,
+          ifnull(round(sum(pre_loan_credit), 3),0) pre_loan_credit,
+          ifnull(round(sum(cost) / sum(pre_loan_credit),3),0) pre_loan_credit_cost,
+          sum(loan_credit) loan_credit,
+          ifnull(round(sum(cost) / sum(loan_credit),3),0) loan_credit_cost,
+          ifnull(round(sum(loan_credit) / sum(loan_completion) * 100,3),0) loan_credit_rate,
+          sum(in_app_uv) in_app_uv,
+          sum(in_app_detail_uv) in_app_detail_uv,
+          sum(in_app_cart) in_app_cart,
+          sum(in_app_pay) in_app_pay,
+          sum(in_app_order) in_app_order,
+          ifnull(round(sum(	attribution_game_pay_7d_count) /{day_count}, 3),0) attribution_game_pay_7d_count,
+          ifnull(round(sum(	attribution_game_pay_7d_cost) /{day_count}, 3),0) attribution_game_pay_7d_cost,
+          ifnull(round(sum(	attribution_active_pay_7d_per_count) /{day_count}, 3),0) attribution_active_pay_7d_per_count,
+          sum(game_pay_cost) game_pay_cost,
+          sum(game_pay_count) game_pay_count,
+          sum(phone) phone,
+          sum(form) form,
+          sum(map_search) map_search,
+          sum(button) button,
+          sum(`view`) `view`,
+          sum(download) download,
+          sum(qq) qq,
+          sum(lottery) lottery,
+          sum(vote) vote,
+          sum(message) message,
+          sum(redirect) redirect,
+          sum(shopping) shopping,
+          sum(consult) consult,
+          sum(wechat) wechat,
+          sum(phone_confirm) phone_confirm,
+          sum(phone_connect) phone_connect,
+          sum(consult_effective) consult_effective,
+          sum(coupon) coupon,
+          sum(coupon_single_page) coupon_single_page,
+          sum(redirect_to_shop) redirect_to_shop,
+          sum(poi_collect) poi_collect,
+          sum(poi_address_click) poi_address_click,
+          sum(luban_order_cnt) luban_order_cnt,
+          sum(luban_order_stat_amount) luban_order_stat_amount,
+          sum(luban_order_roi) luban_order_roi,
+          sum(luban_live_enter_cnt) luban_live_enter_cnt,
+          sum(live_watch_one_minute_count) live_watch_one_minute_count,
+          sum(luban_live_follow_cnt) luban_live_follow_cnt,
+          sum(live_fans_club_join_cnt) live_fans_club_join_cnt,
+          sum(luban_live_comment_cnt) luban_live_comment_cnt,
+          sum(luban_live_share_cnt) luban_live_share_cnt,
+          sum(luban_live_gift_cnt) luban_live_gift_cnt,
+          sum(luban_live_gift_amount) luban_live_gift_amount,
+          sum(luban_live_slidecart_click_cnt) luban_live_slidecart_click_cnt,
+          sum(luban_live_click_product_cnt) luban_live_click_product_cnt,
+          sum(luban_live_pay_order_count) luban_live_pay_order_count,
+          sum(luban_live_pay_order_stat_cost) luban_live_pay_order_stat_cost,
+          sum(wechat_login_count) wechat_login_count,
+          sum(attribution_wechat_login_30d_count) attribution_wechat_login_30d_count,
+          ifnull(round(sum(cost) / sum(wechat_login_count),3),0) wechat_login_cost,
+          ifnull(round(sum(cost) / sum(	attribution_wechat_login_30d_count),3),0) attribution_wechat_login_30d_cost,
+          sum(wechat_first_pay_count) wechat_first_pay_count,
+          sum(attribution_wechat_first_pay_30d_count) attribution_wechat_first_pay_30d_count,
+          ifnull(round(sum(cost) / sum(wechat_first_pay_count),3),0) wechat_first_pay_cost,
+          ifnull(round(sum(cost) / sum(	attribution_wechat_first_pay_30d_count),3),0) attribution_wechat_first_pay_30d_cost,
+          ifnull(round(sum(wechat_first_pay_count) / sum(wechat_login_count) * 100,3),0) wechat_first_pay_rate,
+          ifnull(round(sum(	attribution_wechat_first_pay_30d_count) / sum(	attribution_wechat_login_30d_count) * 100,3),0) attribution_wechat_first_pay_30d_rate,
+          sum(wechat_pay_amount) wechat_pay_amount,
+          sum(attribution_wechat_pay_30d_amount) attribution_wechat_pay_30d_amount,
+          sum(attribution_wechat_pay_30d_roi) attribution_wechat_pay_30d_roi,
+          sum(phone_effective) phone_effective,
+          sum(total_play) total_play,
+          sum(valid_play) valid_play,
+          ifnull(round(sum(cost) / sum(valid_play),3),0) valid_play_cost,
+          ifnull(round(sum(valid_play) / sum(`show`) * 100,3),0) valid_play_rate,
+          sum(play_25_feed_break) play_25_feed_break,
+          sum(play_50_feed_break) play_50_feed_break,
+          sum(play_75_feed_break) play_75_feed_break,
+          sum(play_100_feed_break) play_100_feed_break,
+          ifnull(round(sum(average_play_time_per_play) /{day_count}, 3),0) average_play_time_per_play,
+          ifnull(round(sum(play_over_rate) /{day_count} * 100,3),0) play_over_rate,
+          ifnull(round(sum(wifi_play) / sum(total_play) * 100,3),0) wifi_play_rate,
+          sum(wifi_play) wifi_play,
+          ifnull(round(sum(play_duration_sum) /{day_count}, 3),0) play_duration_sum,
+          sum(advanced_creative_phone_click) advanced_creative_phone_click,
+          sum(advanced_creative_counsel_click) advanced_creative_counsel_click,
+          sum(advanced_creative_form_click) advanced_creative_form_click,
+          sum(advanced_creative_coupon_addition) advanced_creative_coupon_addition,
+          sum(advanced_creative_form_submit) advanced_creative_form_submit,
+          sum(card_show) card_show,
+          sum(`share`) `share`,
+          sum(`comment`) `comment`,
+          sum(`like`) `like`,
+          sum(follow) follow,
+          sum(home_visited) home_visited,
+          sum(ies_challenge_click) ies_challenge_click,
+          sum(ies_music_click) ies_music_click,
+          sum(location_click) location_click,
+          sum(message_action) message_action,
+          sum(click_landing_page) click_landing_page,
+          sum(click_shopwindow) click_shopwindow,
+          sum(click_website) click_website,
+          sum(click_download) click_download,
+          sum(click_call_dy) click_call_dy,
+          sum(cpc) cpc,
+          sum(cpm) cpm,
+          sum(cpa) cpa,
+          ifnull(round(sum(interact_per_cost) /{day_count}, 3),0) interact_per_cost,
+          ifnull(round(sum(convert_show_rate) /{day_count}, 3),0) convert_show_rate,
+          ifnull(round(sum(play_duration_10s) / sum(total_play) * 100,3),0) play_duration_10s_rate,
+          ifnull(round(sum(play_50_feed_break) / sum(total_play) * 100,3),0) play_50_feed_break_rate,
+          ifnull(round(sum(play_25_feed_break) / sum(total_play) * 100,3),0) play_25_feed_break_rate,
+          ifnull(round(sum(play_duration_5s_rate) /{day_count}, 3),0) play_duration_5s_rate,
+          ifnull(round(sum(play_duration_2s) / sum(total_play) * 100,3),0) play_duration_2s_rate,
+          ifnull(round(sum(average_play_progress) /{day_count}, 3),0) average_play_progress,
+          ifnull(round(sum(play_100_feed_break) / sum(total_play) * 100,3),0) play_100_feed_break_rate,
+          ifnull(round(sum(play_duration_3s) / sum(total_play) * 100,3),0) play_duration_3s_rate,
+          ifnull(round(sum(play_75_feed_break) / sum(total_play) * 100,3),0) play_75_feed_break_rate,
+          sum(play_duration) play_duration,
+          sum(play_duration_3s) play_duration_3s,
+          sum(play_duration_2s) play_duration_2s,
+          sum(play_duration_10s) play_duration_10s,
+          ifnull(round(sum(average_video_play) /{day_count}, 3),0) average_video_play,
+          sum(avg_rank) avg_rank,
+          sum(submit_certification_count) submit_certification_count,
+          sum(approval_count) approval_count,
+          sum(first_order_count) first_rental_order_count,
+          sum(first_rental_order_count) first_order_count,
+          sum(commute_first_pay_count) commute_first_pay_count
+         FROM media_api.bytedance_material_report_daily zhubiao
+         WHERE image_mode IN (
+                              'CREATIVE_IMAGE_MODE_VIDEO',
+                              'CREATIVE_IMAGE_MODE_VIDEO_VERTICAL',
+                              'CREATIVE_IMAGE_MODE_UNION_SPLASH_VIDEO'
+             )
+           AND stat_datetime between 20210301 and 20210331
+             and advertiser_id={account_id}
+         GROUP BY advertiser_id,
+                  material_id,
+                  image_mode,
+                  inventory
+     ) report
+         LEFT JOIN (select advertiser_id, signature, material_id, filename, video_url
+                    from `media_api`.bytedance_file_video_get where advertiser_id={account_id}
+                    group by advertiser_id, signature, material_id, filename, video_url) video
+                   ON report.account_id = video.advertiser_id AND report.material_id = video.material_id
+         LEFT JOIN (select  code,material_name from `jeecg-boot`.ctop_material_info where status=1) cmi 
+          ON video.signature = cmi.code
+         LEFT JOIN (select material_id, clip_id, shot_id, plan_id, leader_id
+                    from (
+                             select material_id,
+                                    clip_id,
+                                    shot_id,
+                                    plan_id,
+                                    leader_id,
+                                    row_number() over (partition by material_id order by create_time) rn
+                             from `jeecg-boot`.ctop_material_ascription) m
+                    where rn = 1) cma
+                   ON video.signature = cma.material_id
+         LEFT JOIN `jeecg-boot`.ctop_user_allocation cua ON report.account_id = cua.account_id
+         LEFT JOIN `jeecg-boot`.ctop_advertiser ca ON cua.advertiser_id = ca.id
+         LEFT JOIN `jeecg-boot`.ctop_project cp ON cua.project_id = cp.id
+         LEFT JOIN `jeecg-boot`.user_company uc ON cua.user_id = uc.user_id
+         LEFT JOIN `jeecg-boot`.ctop_product product ON cp.product_id = product.id
+         LEFT JOIN `jeecg-boot`.sys_user su ON cua.user_id = su.id
+         LEFT JOIN `jeecg-boot`.sys_user clip ON clip.id = cma.clip_id
+         LEFT JOIN `jeecg-boot`.sys_user shot ON shot.id = cma.shot_id
+         LEFT JOIN `jeecg-boot`.sys_user plan ON plan.id = cma.plan_id
+         LEFT JOIN `jeecg-boot`.sys_user leader ON leader.id = cma.leader_id
+         LEFT JOIN `jeecg-boot`.user_company up ON up.user_id = cma.clip_id
+         where cua.account_id = {account_id};
+""".format(day_count=self.day_count,
+                                                        account_id=account_id[0])
+                    print(sql)
+                    TidbConn.upsert(conn=self.conn, sql_buff=sql)
+                    self.conn.commit()
+                except Exception as e:
+                    logging.error(e)
+                    return -1
+            TidbConn.conn_close(conn=self.conn)
+            return 0
+        except Exception as e:
+            logging.error(e)
+            return -1
+
+
+if __name__ == '__main__':
+    status = AppKuaishouVideoReportBusiMonth().taskHandler()
+    if status == 0:
+        print("作业执行成功")
+        exit(0)
+    else:
+        print("作业执行失败")
+        exit(-1)