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+# Author renyupeng
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+# coding=utf-8
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+# @Time : 2021/11/10 3:37 下午
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+# @Site :
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+# @File : AppKuaishouVideoReportBusiMonth.py
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+# @Software: PyCharm
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+# @contact: renyupeng@c-top.com.cn
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+# @Tel 1501435553
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+import logging
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+
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+from Apietl.conn.TidbConn import TidbConn
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+from Apietl.utlis.Utils import Utils
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+
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+
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+class AppKuaishouVideoReportBusiMonth:
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+ def __init__(self):
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+ self.conn = TidbConn.get_connection()
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+ self.day_count = 31
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+ def taskHandler(self):
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+ try:
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+ sql_porject = """select advertiser_id from media_api.kuaishou_material_video_report_daily where stat_date between 20211001 and 20211031
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+group by advertiser_id """
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+ account_list = TidbConn.quary(self.conn, sql_porject)
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+ for account_id in account_list:
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+ try:
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+ sql = """SET sql_mode = 'STRICT_TRANS_TABLES,NO_ZERO_IN_DATE,NO_ZERO_DATE,NO_AUTO_CREATE_USER,NO_ENGINE_SUBSTITUTION';
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+REPLACE INTO application.app_kuaishou_video_report_busi_m
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+SELECT
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+date_format(20211001,'%Y%m') stat_mon,
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+report.account_id,
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+report.photo_id,
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+report.image_token,
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+report.photo_caption,
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+report.photo_url,
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+report.cover_url,
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+cua.project_id, #项目id
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+product.id product_id, #项目中产品id
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+cua.advertiser_id,#广告主id
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+uc.company_id,#运营人的公司id
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+cua.auth_name account_name,#账户名称
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+cp.project_name,#项目名称
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+ca.`name` advertiser_name,#广告主名称
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+uc.company_name, #运营人的公司名称
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+cp.sale_id, #项目里的销售id
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+cua.user_id, #运营id
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+cma.clip_id, #剪辑id
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+cma.shot_id, #拍摄id
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+cma.plan_id, #编导id
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+cma.leader_id, #负责人id
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+su.org_code, #机构编码
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+video.signature, #md5
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+video.channel_type chl_type, #渠道类型
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+clip.realname clip_name, #剪辑名称
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+shot.realname shot_name, #拍摄名称
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+plan.realname plan_name, #编导名称
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+leader.realname lead_name,#负责人名称
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+CASE WHEN cmi.material_name IS NOT NULL THEN cmi.material_name
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+ ELSE video.photo_name END AS video_name,##视频名称
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+case when video.channel_type = 1 then '素造' else '内部' end as chl_name, #渠道名称
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+up.company_id clip_company_id, #剪辑公司
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+report.charge ,
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+report.`show`,
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+report.photo_click,
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+report.aclick ,
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+report.bclick ,
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+report.photo_click_ratio,
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+report.play_3s_ratio,
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+report.action_ratio ,
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+report.impression_1k_cost ,
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+report.photo_click_cost,
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+report.action_cost,
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+report.`share`,
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+report.`comment`,
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+report.`like`,
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+report.follow ,
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+report.cancel_follow,
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+report.report ,
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+report.block,
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+report.negative,
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+report.submit ,
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+report.download_started,
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+report.download_completed ,
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+report.activation,
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+report.event_pay_first_day,
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+report.event_pay_purchase_amount_first_day,
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+report.event_pay_first_day_roi,
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+report.event_pay ,
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+report.event_pay_purchase_amount,
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+report.event_pay_roi,
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+report.event_register,
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+report.event_register_cost,
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+report.event_register_ratio,
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+report.event_jin_jian_app ,
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+report.event_jin_jian_app_cost,
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+report.event_credit_grant_app,
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+report.event_credit_grant_app_cost ,
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+report.event_credit_grant_app_ratio,
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+report.event_order_paid,
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+report.event_order_paid_purchase_amount,
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+report.event_order_paid_cost ,
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+report.event_next_day_stay,
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+report.event_next_day_stay_cost ,
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+report.event_next_day_stay_ratio,
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+report.form_count,
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+report.form_cost ,
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+report.form_action_ratio,
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+report.event_jin_jian_landing_page ,
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+report.event_jin_jian_landing_page_cost,
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+report.event_credit_grant_landing_page,
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+report.event_credit_grant_landing_page_cost ,
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+report.event_credit_grant_landing_page_ratio,
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+report.event_valid_clues,
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+report.event_valid_clues_cost,
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+report.event_add_wechat,
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+report.event_add_wechat_cost ,
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+report.event_add_wechat_ratio,
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+report.event_get_through,
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+report.event_get_through_cost,
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+report.event_get_through_ratio,
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+report.event_app_invoked,
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+report.event_app_invoked_cost,
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+report.event_app_invoked_ratio,
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+report.event_credit_grant_landing_ratio,
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+report.play_5s_ratio,
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+report.play_end_ratio,
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+report.event_new_user_pay ,
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+report.event_new_user_pay_cost,
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+report.event_new_user_pay_ratio ,
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+report.click_1k_cost,
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+report.ad_product_cnt,
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+report.event_goods_view,
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+report.merchant_reco_fans ,
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+report.event_order_amount_roi,
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+report.event_goods_view_cost ,
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+report.merchant_reco_fans_cost,
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+report.event_button_click ,
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+report.event_button_click_cost,
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+report.event_button_click_ratio ,
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+report.event_order_paid_roi,
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+report.event_new_user_jinjian_app,
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+report.event_new_user_jinjian_app_cost,
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+report.event_new_user_jinjian_app_roi ,
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+report.event_new_user_credit_grant_app,
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+report.event_new_user_credit_grant_app_cost ,
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+report.event_new_user_credit_grant_app_roi,
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+report.event_new_user_jinjian_page ,
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+report.event_new_user_jinjian_page_cost,
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+report.event_new_user_jinjian_page_roi,
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+report.event_new_user_credit_grant_page,
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+report.event_new_user_credit_grant_page_cost,
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+report.event_new_user_credit_grant_page_roi ,
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+report.event_appoint_form ,
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+report.event_appoint_form_cost,
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+report.event_appoint_form_ratio ,
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+report.event_appoint_jump_click ,
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+report.event_appoint_jump_click_cost,
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+report.event_appoint_jump_click_ratio ,
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+report.union_event_pay_purchase_amount_7d,
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+report.union_event_pay_purchase_amount_7d_roi,
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+report.event_order_successed ,
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+report.ad_photo_played_10s_ratio,
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+report.key_action_cost ,
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+report.event_add_shopping_cart_cost,
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+report.event_ad_watch_times_ratio,
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+report.event_outbound_call_cost ,
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+report.event_outbound_call,
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+report.action_new_ratio,
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+report.event_watch_app_ad ,
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+report.event_multi_conversion_cost ,
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+report.event_phone_card_activate,
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+report.ad_photo_played_75percent_ratio,
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+report.key_action_ratio,
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+report.event_ad_watch_times_cost,
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+report.event_add_shopping_cart,
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+report.key_action,
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+report.event_multi_conversion,
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+report.event_wechat_connected,
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+report.event_dsp_gift_form,
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+report.event_intention_confirmed,
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+report.event_phone_get_through,
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+report.event_multi_conversion_ratio,
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+report.event_measurement_house,
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+report.ad_photo_played_2s_ratio ,
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+report.event_outbound_call_ratio,
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+report.event_ad_watch_times
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+from
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+(select
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+advertiser_id account_id,
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+photo_id,
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+image_token,
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+photo_caption,
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+photo_url,
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+cover_url,
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+sum(charge) charge,
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+sum(`show`) `show`,
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+sum(photo_click)photo_click,
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+sum(aclick) aclick,
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+sum(bclick) bclick,
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+ifnull(round(sum(photo_click)/sum(`show`),3),0) photo_click_ratio,
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+ifnull(round(sum(play_3s_ratio)/{day_count}*100,3),0) play_3s_ratio,
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+ifnull(round(sum(bclick)/sum(aclick)*100,3),0) action_ratio,
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+ifnull(round(sum(impression_1k_cost)/{day_count},3),0) impression_1k_cost,
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+ifnull(round(sum(charge)/sum(photo_click),3),0) photo_click_cost,
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+ifnull(round(sum(charge)/sum(bclick),3),0) action_cost,
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+sum(`share`) `share`,
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+sum(`comment`) `comment`,
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+sum(`like`) `like`,
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+sum(follow) follow,
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+sum(cancel_follow) cancel_follow,
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+sum(report) report,
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+sum(block) block,
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+sum(negative) negative,
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+sum(submit) submit,
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+sum(download_started) download_started,
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+sum(download_completed) download_completed,
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+sum(activation) activation,
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+sum(event_pay_first_day) event_pay_first_day,
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+sum(event_pay_purchase_amount_first_day) event_pay_purchase_amount_first_day,
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+ifnull(round(sum(event_pay_purchase_amount_first_day)/sum(charge)*100,3),0) event_pay_first_day_roi ,
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+sum(event_pay) event_pay,
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+sum(event_pay_purchase_amount) event_pay_purchase_amount,
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+ifnull(round(sum(event_pay_purchase_amount)/sum(charge)*100,3),0) event_pay_roi,
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+sum(event_register) event_register,
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+ifnull(round(sum(charge)/sum(event_register),3),0) event_register_cost,
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+ifnull(round(sum(event_register)/sum(activation)*100,3),0) event_register_ratio,
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+sum(event_jin_jian_app) event_jin_jian_app,
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+ifnull(round(sum(charge)/sum(event_jin_jian_app),3),0) event_jin_jian_app_cost,
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+sum(event_credit_grant_app) event_credit_grant_app,
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+ifnull(round(sum(charge)/sum(event_credit_grant_app),3),0) event_credit_grant_app_cost ,
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+ifnull(round(sum(event_credit_grant_app_ratio)/{day_count}*100,3),0) event_credit_grant_app_ratio,
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+sum(event_order_paid) event_order_paid,
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+sum(event_order_paid_purchase_amount) event_order_paid_purchase_amount,
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+ifnull(round(sum(event_order_paid_purchase_amount)/sum(event_order_paid) ,3),0) event_order_paid_cost,
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+sum(event_next_day_stay) event_next_day_stay,
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+ifnull(round(sum(charge)/sum(event_next_day_stay),3),0) event_next_day_stay_cost,
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+ifnull(round(sum(event_next_day_stay)/sum(activation)*100,3),0) event_next_day_stay_ratio,
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+sum(form_count) form_count,
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+ifnull(round(sum(charge)/sum(form_count),3),0) form_cost,
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+ifnull(round(sum(form_count)/sum(`bclick`)*100,3),0) form_action_ratio,
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+sum(event_jin_jian_landing_page) event_jin_jian_landing_page,
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+ifnull(round(sum(charge)/sum(event_jin_jian_landing_page),3),0) event_jin_jian_landing_page_cost,
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+sum(event_credit_grant_landing_page) event_credit_grant_landing_page,
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+ifnull(round(sum(charge)/sum(event_credit_grant_landing_page),3),0) event_credit_grant_landing_page_cost,
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+ifnull(round(sum(event_credit_grant_landing_page)/{day_count}*100,3),0) event_credit_grant_landing_page_ratio,
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+sum(event_valid_clues) event_valid_clues,
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+ifnull(round(sum(charge)/sum(event_valid_clues),3),0) event_valid_clues_cost,
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+sum(event_add_wechat) event_add_wechat,
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+ifnull(round(sum(charge)/sum(event_add_wechat),3),0) event_add_wechat_cost,
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+ifnull(round(sum(event_add_wechat)/sum(bclick)*100,3),0) event_add_wechat_ratio,
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+sum(event_get_through) event_get_through,
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+ifnull(round(sum(charge)/sum(event_get_through),3),0) event_get_through_cost,
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+ifnull(round(sum(event_get_through)/sum(bclick)*100,3),0) event_get_through_ratio,
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+sum(event_app_invoked) event_app_invoked,
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+ifnull(round(sum(charge)/sum(event_app_invoked),3),0) event_app_invoked_cost ,
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+ifnull(round(sum(event_app_invoked)/sum(bclick)*100,3),0) event_app_invoked_ratio,
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+ifnull(round(sum(event_credit_grant_landing_ratio)/{day_count}*100,3),0) event_credit_grant_landing_ratio,
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+ifnull(round(sum(play_5s_ratio)/{day_count}*100,3),0) play_5s_ratio,
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+ifnull(round(sum(play_end_ratio)/{day_count}*100,3),0) play_end_ratio,
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+sum(event_new_user_pay) event_new_user_pay,
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+ifnull(round(sum(charge)/sum(event_new_user_pay),3),0) event_new_user_pay_cost,
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+ifnull(round(sum(event_new_user_pay)/sum(activation)*100,3),0) event_new_user_pay_ratio,
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+ifnull(round(sum(click_1k_cost)/{day_count}*100,3),0) click_1k_cost,
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+sum(ad_product_cnt) ad_product_cnt,
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+sum(event_goods_view) event_goods_view,
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+sum(merchant_reco_fans) merchant_reco_fans,
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+ifnull(round(sum(event_order_amount_roi)/{day_count}*100,3),0) event_order_amount_roi,
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+ifnull(round(sum(charge)/sum(event_goods_view) ,3),0) event_goods_view_cost,
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+ifnull(round(sum(charge)/sum(merchant_reco_fans),3),0) merchant_reco_fans_cost,
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+sum(event_button_click) event_button_click,
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+ifnull(round(sum(charge)/sum(event_button_click),3),0) event_button_click_cost,
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+ifnull(round(sum(event_button_click)/sum(bclick)*100,3),0) event_button_click_ratio ,
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+ifnull(round(sum(event_order_paid_roi)/{day_count}*100,3),0) event_order_paid_roi,
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+sum(event_new_user_jinjian_app) event_new_user_jinjian_app,
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+ifnull(round(sum(charge)/sum(event_new_user_jinjian_app),3),0) event_new_user_jinjian_app_cost,
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+ifnull(round(sum(event_new_user_jinjian_app)/sum(form_count)*100,3),0) event_new_user_jinjian_app_roi ,
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+sum(event_new_user_credit_grant_app) event_new_user_credit_grant_app,
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+ifnull(round(sum(charge)/sum(event_new_user_credit_grant_app),3),0) event_new_user_credit_grant_app_cost,
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+ifnull(round(sum(event_new_user_credit_grant_app)/sum(form_count)*100,3),0) event_new_user_credit_grant_app_roi,
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+sum(event_new_user_jinjian_page) event_new_user_jinjian_page,
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+ifnull(round(sum(charge)/sum(event_new_user_jinjian_page),3),0) event_new_user_jinjian_page_cost,
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+ifnull(round(sum(event_new_user_jinjian_page)/sum(form_count)*100,3),0) event_new_user_jinjian_page_roi ,
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+sum(event_new_user_credit_grant_page) event_new_user_credit_grant_page,
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+ifnull(round(sum(charge)/sum(event_new_user_credit_grant_page) ,3),0) event_new_user_credit_grant_page_cost,
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+ifnull(round(sum(event_new_user_credit_grant_page)/sum(form_count)*100,3),0) event_new_user_credit_grant_page_roi,
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+sum(event_appoint_form) event_appoint_form,
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+ifnull(round(sum(charge)/sum(event_appoint_form),3),0) event_appoint_form_cost,
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+ifnull(round(sum(event_appoint_form)/sum(form_count)*100,3),0) event_appoint_form_ratio,
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+sum(event_appoint_jump_click) event_appoint_jump_click,
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+ifnull(round(sum(charge)/sum(event_appoint_jump_click),3),0) event_appoint_jump_click_cost,
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+ifnull(round(sum(event_appoint_jump_click_cost)/sum(form_count)*100,3),0) event_appoint_jump_click_ratio,
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+sum(union_event_pay_purchase_amount_7d) union_event_pay_purchase_amount_7d,
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+ifnull(round(sum(union_event_pay_purchase_amount_7d_roi)/{day_count}*100,3),0) union_event_pay_purchase_amount_7d_roi,
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+sum(event_order_successed) event_order_successed,
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+ifnull(round(sum(ad_photo_played_10s_ratio)/{day_count}*100,3),0) ad_photo_played_10s_ratio,
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+ifnull(round(sum(charge)/sum(key_action),3),0) key_action_cost,
|
|
|
+ifnull(round(sum(charge)/sum(event_add_shopping_cart) ,3),0) event_add_shopping_cart_cost ,
|
|
|
+ifnull(round(sum(event_ad_watch_times)/sum(bclick)*100,3),0) event_ad_watch_times_ratio,
|
|
|
+ifnull(round(sum(charge)/sum(event_outbound_call),3),0) event_outbound_call_cost,
|
|
|
+sum(event_outbound_call) event_outbound_call,
|
|
|
+ifnull(round(sum(action_new_ratio)/{day_count}*100,3),0) action_new_ratio,
|
|
|
+sum(event_watch_app_ad) event_watch_app_ad,
|
|
|
+ifnull(round(sum(charge)/sum(event_multi_conversion) ,3),0) event_multi_conversion_cost,
|
|
|
+sum(event_phone_card_activate) event_phone_card_activate,
|
|
|
+ifnull(round(sum(ad_photo_played_75percent_ratio)/{day_count}*100,3),0) ad_photo_played_75percent_ratio,
|
|
|
+ifnull(round(sum(key_action)/sum(activation)*100,3),0) key_action_ratio ,
|
|
|
+ifnull(round(sum(charge)/sum(event_ad_watch_times),3),0) event_ad_watch_times_cost,
|
|
|
+sum(event_add_shopping_cart) event_add_shopping_cart,
|
|
|
+sum(key_action) key_action,
|
|
|
+sum(event_multi_conversion) event_multi_conversion,
|
|
|
+sum(event_wechat_connected) event_wechat_connected,
|
|
|
+sum(event_dsp_gift_form) event_dsp_gift_form,
|
|
|
+sum(event_intention_confirmed) event_intention_confirmed,
|
|
|
+sum(event_phone_get_through) event_phone_get_through,
|
|
|
+ifnull(round(sum(event_multi_conversion)/sum(activation)*100,3),0) event_multi_conversion_ratio,
|
|
|
+sum(event_measurement_house) event_measurement_house,
|
|
|
+ifnull(round(sum(ad_photo_played_2s_ratio)/{day_count}*100,3),0) ad_photo_played_2s_ratio,
|
|
|
+ifnull(round(sum(event_outbound_call_ratio)/sum(activation)*100,3),0) event_outbound_call_ratio,
|
|
|
+sum(event_ad_watch_times) event_ad_watch_times
|
|
|
+from media_api.kuaishou_material_video_report_daily
|
|
|
+where stat_date between 20211001 and 20211031
|
|
|
+
|
|
|
+group by
|
|
|
+advertiser_id,
|
|
|
+photo_id)report
|
|
|
+left join media_api.kuaishou_video_list video
|
|
|
+on report.account_id = video.account_id and report.photo_id = video.photo_id
|
|
|
+LEFT JOIN (select code,material_name from `jeecg-boot`.ctop_material_info where status=1) cmi ON video.signature = cmi.CODE
|
|
|
+LEFT JOIN (select material_id,clip_id,shot_id,plan_id,leader_id from (
|
|
|
+select material_id,clip_id,shot_id,plan_id,leader_id,row_number()over(partition by material_id order by create_time)rn
|
|
|
+ from `jeecg-boot`.ctop_material_ascription )m where rn=1) cma
|
|
|
+ON video.signature = cma.material_id
|
|
|
+LEFT JOIN `jeecg-boot`.ctop_user_allocation cua ON report.account_id = cua.account_id
|
|
|
+LEFT JOIN `jeecg-boot`.ctop_advertiser ca ON cua.advertiser_id = ca.id
|
|
|
+LEFT JOIN `jeecg-boot`.ctop_project cp ON cua.project_id = cp.id
|
|
|
+LEFT JOIN `jeecg-boot`.user_company uc ON cua.user_id = uc.user_id
|
|
|
+LEFT JOIN `jeecg-boot`.ctop_product product ON cp.product_id = product.id
|
|
|
+LEFT JOIN `jeecg-boot`.sys_user su ON cua.user_id = su.id
|
|
|
+LEFT JOIN `jeecg-boot`.sys_user clip ON clip.id = cma.clip_id
|
|
|
+LEFT JOIN `jeecg-boot`.sys_user shot ON shot.id = cma.shot_id
|
|
|
+LEFT JOIN `jeecg-boot`.sys_user plan ON plan.id = cma.plan_id
|
|
|
+LEFT JOIN `jeecg-boot`.sys_user leader ON leader.id = cma.leader_id
|
|
|
+LEFT JOIN `jeecg-boot`.user_company up ON up.user_id = cma.clip_id
|
|
|
+where report.account_id={account_id};
|
|
|
+""".format(day_count=self.day_count, account_id=account_id[0])
|
|
|
+ print(sql)
|
|
|
+ TidbConn.upsert(conn=self.conn, sql_buff=sql)
|
|
|
+ self.conn.commit()
|
|
|
+ except Exception as e:
|
|
|
+ logging.error(e)
|
|
|
+ return -1
|
|
|
+ TidbConn.conn_close(conn=self.conn)
|
|
|
+ return 0
|
|
|
+ except Exception as e:
|
|
|
+ logging.error(e)
|
|
|
+ return -1
|
|
|
+
|
|
|
+
|
|
|
+if __name__ == '__main__':
|
|
|
+ status = AppKuaishouVideoReportBusiMonth().taskHandler()
|
|
|
+ if status == 0:
|
|
|
+ print("作业执行成功")
|
|
|
+ exit(0)
|
|
|
+ else:
|
|
|
+ print("作业执行失败")
|
|
|
+ exit(-1)
|