liyuyi@c-top.com.cn преди 4 години
родител
ревизия
dcc43f58c2
променени са 2 файла, в които са добавени 270 реда и са изтрити 24 реда
  1. 215 21
      ai_target_combine_handler.py
  2. 55 3
      commonFunc.py

+ 215 - 21
ai_target_combine_handler.py

@@ -6,7 +6,7 @@ import pandas as pd
 import os
 import yaml
 import requests
-from commonFunc import get_db_engine, is_contains_gender, is_contains_age
+from commonFunc import get_db_engine, is_contains_gender, is_contains_age, is_contains_region
 from config.url import create_campaign_url, create_group_and_creative_url, headers
 
 with open('config/config.yaml', mode='r', encoding='utf-8') as f:
@@ -39,9 +39,13 @@ class GetTargetAndAssemblyParameters(object):
         self.engine = None
         self.get_database_engine()
         self.signature_target_combine = None
+        self.final_target_combine = []
         self.advertiser_strategy_id = None
         self.advertiser_strategy = {}
-        self.ai_strategy_uuid = None
+        self.ai_strategy_uuid = str(uuid.uuid4())
+        self.request_data = None
+        self.campaign_id = None
+        self.operation_type = 1  # 新增广告组
 
     def get_database_engine(self):
         # 数据库连接引擎,依据开发环境/生产环境 进行切换
@@ -78,8 +82,9 @@ class GetTargetAndAssemblyParameters(object):
             "message": "SUCCESS"}
         """
         # 1、请求创建广告计划的接口
+        campaign_name = self.advertiser_strategy['campaign_name'] + '_优质定向'
         create_campaign_request_data = {'account_id': self.account_id,
-                                        'campaign_name': self.advertiser_strategy['campaign_name'] + '_优质定向',
+                                        'campaign_name': campaign_name,
                                         'type': self.advertiser_strategy['campaign_type']}
 
         request = requests.post(url=create_campaign_url,
@@ -92,13 +97,14 @@ class GetTargetAndAssemblyParameters(object):
             'campaign_uuid': str(uuid.uuid4()),
             'account_id': self.account_id,
             'ai_strategy_uuid': self.ai_strategy_uuid,
-            'campaign_name': self.advertiser_strategy['campaign_name'],
+            'campaign_name': campaign_name,
             'campaign_type': self.advertiser_strategy['campaign_type'],
             'create_time': datetime.datetime.now()
         }
         res = 0
         if response_data['code'] == 0:
-            campaign_info_to_db['campaign_id'] = response_data['data'].get('campaign_id', None)
+            self.campaign_id = response_data['data'].get('campaign_id', None)
+            campaign_info_to_db['campaign_id'] = self.campaign_id
             campaign_info_to_db['campaign_create_time'] = response_data['data'].get('campaign_create_time', None)
             campaign_info_to_db['status'] = response_data.get('code', None)
             campaign_info_to_db['message'] = response_data.get('message', None)
@@ -119,6 +125,7 @@ class GetTargetAndAssemblyParameters(object):
     def get_signature_and_target(self):
         """
         从 ctop_ai_kuaishou_signature_recommended_target_combine 表中读取素材和对应的定向
+        读取配置文件的条件,筛选出符合条件的定向组合
         """
         sql = """
         select * from ctop_ai_kuaishou_signature_recommended_target_combine where project_id = %s and stat_date = curdate()
@@ -144,39 +151,226 @@ class GetTargetAndAssemblyParameters(object):
         """
         拼接好的组创意的参数写入到 ctop_ai_kuaishou_intelligence_strategy 中的 ai_strategy_request_content
         """
-        pass
+        intelligence_strategy_dict = \
+            {
+                'ai_strategy_uuid': self.ai_strategy_uuid,
+                'advertiser_strategy_id': self.advertiser_strategy_id,
+                'account_id': self.account_id,
+                'ai_strategy_request_content': str(self.request_data),
+                'ai_strategy_remark': '优质定向组合',
+                'create_time': datetime.datetime.now()
+            }
+        df = pd.DataFrame.from_dict(intelligence_strategy_dict, orient='index').T
+        df.to_sql(name="ctop_ai_kuaishou_intelligence_strategy",
+                  con=self.engine,
+                  if_exists='append',
+                  index=False)
 
-    def get_target_intersection(self):
+    def target_combine_is_subset(self):
         """
-        两个表中读取的定向取交集,还是子集?
-        age	struct	可选	自定义年龄段	不传值表示不限,传值具体见下方表格;与ages_range不能同时传
-        age	字段	类型	是否必填	说明	         备注
-            min	int	必填	    年龄最小限制	年龄区间最小为18岁
-            max	int	必填	    年龄最大限制	年龄区间最大为55岁,且年龄最大限制须大于等于年龄最小限制
-
-        ages_range	int[]	可选	固定年龄段	与age不能同时传;【18:表示18-23岁】;【24:表示24-30岁】;【31:表示31-40岁】;【41:表示41-49岁】;【50:表示50-100岁】
         ctop_ai_kuaishou_signature_recommended_target_combine 表中的 city 和 province 都对应 self.advertiser_strategy 的 region []  varchar
         age 对应 ages_range []  varchar
         client 对应 platform_os int
         business_interest 对应 business_interest varchar
         gender 对应 gender int
-
         """
         for item in self.signature_target_combine:
-            gender_bool, gender_dict = is_contains_age(item['gender'], self.advertiser_strategy['gender'])
-            age_bool, age_dict = is_contains_age(item['age'], self.advertiser_strategy['age'])
+            gender_bool, gender_dict = is_contains_gender(item['gender'], self.advertiser_strategy['gender'])
+            age_bool, age_dict = is_contains_age(item['age'],
+                                                 self.advertiser_strategy['age_min'],
+                                                 self.advertiser_strategy['age_max'],
+                                                 self.advertiser_strategy['ages_range'])
+            region_bool, region_dict = is_contains_region(item['city'], self.advertiser_strategy['region'])
 
-            if gender_bool & age_bool:
+            if gender_bool & age_bool & region_bool:
                 target_combine = {'signature': item['signature']}
                 target_combine.update(gender_dict)
                 target_combine.update(age_dict)
+                target_combine.update(region_dict)
+                self.final_target_combine.append(target_combine)
             else:
+                # TODO logger
                 pass
 
-        pass
-
     def assembly_group_and_creative_params(self):
         """
         拼接参数,请求创建接口
         """
-        pass
+        group_params, group_params_to_db = self.get_group_params()
+        creative_params = self.get_creative_params()
+
+        self.request_data['group_list'] = []
+        group_cnt = 1
+        for item in self.final_target_combine:
+            group_uuid = str(uuid.uuid4())
+            group_name = group_params['unit_name']
+
+            # 1-2 获取素材名称
+            sql = """select * from ctop_kuaishou_video_get where account_id = %s and signature = '%s' limit 1""" % \
+                  (self.account_id, item['signature'])
+            signature_name_df = pd.read(sql, self.engine)
+            signature_name = signature_name_df['photo_name'].values[0]
+            group_name.replace('{{素材名称}}', signature_name)
+
+            group_name = group_name + '_优质定向' + '_' + str(group_cnt)
+            group_cnt += 1
+
+    def get_group_params(self):
+        group_params = {'unit_name': self.advertiser_strategy.get('group_name'),
+                        'put_status': self.advertiser_strategy.get('group_status'),
+                        'template_id': self.advertiser_strategy.get('template_id'),
+                        'bid_type': self.advertiser_strategy.get('bid_type'),
+                        'use_app_market': self.advertiser_strategy.get('use_app_market'),
+                        'app_store': eval(self.advertiser_strategy.get('app_store')) if self.advertiser_strategy.get('app_store') else None,
+                        'bid': self.advertiser_strategy.get('bid'),
+                        'cpa_bid': self.advertiser_strategy.get('cpa_bid'),
+                        'smart_bid': self.advertiser_strategy.get('smart_bid'),
+                        'ocpx_action_type': self.advertiser_strategy.get('ocpx_action_type'),
+                        'deep_conversion_type': self.advertiser_strategy.get('deep_conversion_type'),
+                        'scene_id': eval(self.advertiser_strategy.get('scene_id')) if self.advertiser_strategy.get('scene_id') else None,
+                        'unit_type': self.advertiser_strategy.get('unit_type'),
+                        'begin_time': self.advertiser_strategy.get('begin_time'),
+                        'end_time': self.advertiser_strategy.get('end_time'),
+                        'schedule_time': self.advertiser_strategy.get('schedule_time'),
+                        'day_budget': self.advertiser_strategy.get('unit_day_budget'),
+                        'day_budget_schedule': eval(self.advertiser_strategy.get('unit_day_budget_schedule'))
+                        if self.advertiser_strategy.get('unit_day_budget_schedule') else None,
+                        'convert_id': self.advertiser_strategy.get('convert_id'),
+                        'url_type': self.advertiser_strategy.get('url_type'),
+                        'web_uri_type': self.advertiser_strategy.get('web_uri_type'),
+                        'url': self.advertiser_strategy.get('url'),
+                        'schema_uri': self.advertiser_strategy.get('schema_uri'),
+                        'app_id': self.advertiser_strategy.get('app_id'),
+                        'show_mode': self.advertiser_strategy.get('show_mode'),
+                        'speed': self.advertiser_strategy.get('speed'),
+                        'site_type': self.advertiser_strategy.get('site_type'),
+                        'gift_data': self.advertiser_strategy.get('gift_data'),
+                        'video_landing_page': self.advertiser_strategy.get('video_landing_page'),
+                        'auto_target': self.advertiser_strategy.get('auto_target'),
+                        'auto_create_photo': self.advertiser_strategy.get('auto_create_photo'),
+                        'item_id': self.advertiser_strategy.get('item_id'),
+                        'merchant_item_put_type	': self.advertiser_strategy.get('merchant_item_put_type	'),
+                        'fiction_id': self.advertiser_strategy.get('fiction_id'),
+                        'smart_cover': self.advertiser_strategy.get('smart_cover'),
+                        'asset_mining': self.advertiser_strategy.get('asset_mining'),
+                        'consult_id': self.advertiser_strategy.get('consult_id'),
+                        'adv_card_option': self.advertiser_strategy.get('adv_card_option'),
+                        'adv_card_list': self.advertiser_strategy.get('adv_card_list'),
+                        'card_type': self.advertiser_strategy.get('card_type'),
+                        'merchandise_id': self.advertiser_strategy.get('merchandise_id'),
+                        'merchandise_type': self.advertiser_strategy.get('merchandise_type'),
+                        'intention_target': self.advertiser_strategy.get('intention_target'),
+                        'dpa_unit_param': self.advertiser_strategy.get('dpa_unit_param'),
+                        'region': self.advertiser_strategy.get('region'),
+                        'district_ids': self.advertiser_strategy.get('district_ids'),
+                        'user_type': self.advertiser_strategy.get('user_type'),
+                        'age_min': self.advertiser_strategy.get('age_min'),
+                        'age_max': self.advertiser_strategy.get('age_min'),
+                        'ages_range': eval(self.advertiser_strategy.get('ages_range'))
+                        if self.advertiser_strategy.get('ages_range') else None,
+                        'gender': self.advertiser_strategy.get('gender'),
+                        'platform_os': self.advertiser_strategy.get('platform_os'),
+                        'android_osv': self.advertiser_strategy.get('android_osv'),
+                        'ios_osv': self.advertiser_strategy.get('ios_osv'),
+                        'network': self.advertiser_strategy.get('network'),
+                        'device_brand': eval(self.advertiser_strategy.get('device_brand'))
+                        if self.advertiser_strategy.get('device_brand') else None,
+                        'device_price': self.advertiser_strategy.get('device_price'),
+                        'business_interest_type': self.advertiser_strategy.get('business_interest_type'),
+                        'business_interest': eval(self.advertiser_strategy.get('business_interest'))
+                        if self.advertiser_strategy.get('business_interest') else None,
+                        'fans_star': eval(self.advertiser_strategy.get('fans_star'))
+                        if self.advertiser_strategy.get('fans_star') else None,
+                        'interest_video': eval(self.advertiser_strategy.get('interest_video'))
+                        if self.advertiser_strategy.get('interest_video') else None,
+                        'app_interest': eval(self.advertiser_strategy.get('app_interest'))
+                        if self.advertiser_strategy.get('app_interest') else None,
+                        'app_interest_ids': eval(self.advertiser_strategy.get('app_interest_ids'))
+                        if self.advertiser_strategy.get('app_interest_ids') else None,
+                        'app_ids': eval(self.advertiser_strategy.get('app_ids'))
+                        if self.advertiser_strategy.get('app_ids') else None,
+                        'filter_converted_level	': self.advertiser_strategy.get('filter_converted_level	'),
+                        'population': eval(self.advertiser_strategy.get('population'))
+                        if self.advertiser_strategy.get('population') else None,
+                        'exclude_population': eval(self.advertiser_strategy.get('exclude_population'))
+                        if self.advertiser_strategy.get('exclude_population') else None,
+                        'paid_audience': eval(self.advertiser_strategy.get('paid_audience'))
+                        if self.advertiser_strategy.get('paid_audience') else None,
+                        'is_open': self.advertiser_strategy.get('is_open'),
+                        'no_age_break': self.advertiser_strategy.get('no_age_break'),
+                        'no_gender_break': self.advertiser_strategy.get('no_gender_break'),
+                        'no_area_break': self.advertiser_strategy.get('no_area_break'),
+                        'behavior_interest': self.advertiser_strategy.get('behavior_interest')
+                        }
+
+        # smart_cover 和 asset_mining 需要将0/1 转化为 False/True
+        group_params['smart_cover'] = True if group_params.get('smart_cover', 0) == 1 else False
+        group_params['asset_mining'] = True if group_params.get('asset_mining', 0) == 1 else False
+
+        # 广告组名称,通配符的替换
+        # 900299 -{{广告位置}}--{{创意制作方式}}--{{日期}}-  (日期、素材名称、应用名称、应用标记、创意制作方式、广告位置)
+        # 1-1 获取应用标记和应用名称
+        sql = """select app_version, app_name from ctop_kuaishou_app_list where app_id = % limit 1""" % \
+              group_params.get('app_id')
+        app_info_df = pd.read_sql(sql, self.engine)
+        app_version = app_info_df['app_version'].values[0]
+        app_name = app_info_df['app_name'].values[0]
+        # 1-2 素材名称, 在拼装广告组和创意层级函数中获取
+        # 1-3 获取创意制作方式
+        unit_type = '自定义' if group_params.get('unit_type') == 4 \
+            else ('程序化创意' if group_params.get('unit_type') == 5 else '程序化创意2.0')
+        # 1-4 获取广告位置
+        scene_id_dict = {1: '优选广告位',
+                         3: '视频播放页广告-便利贴广告',
+                         5: '联盟广告',
+                         6: '上下滑大屏广告',
+                         7: '信息流广告',
+                         10: '联盟场景'}
+        scene_id = '+'.join([scene_id_dict[item] for item in group_params.get('scene_id')])
+
+        group_name = group_params['group_name'].replace('{{应用标记}}', app_version). \
+            replace('{{应用名称}}', app_name). \
+            replace('{{创意制作方式}}', unit_type). \
+            replace('{{广告位置}}', scene_id)
+        # 1-2 日期, 在拼装广告组和创意层级函数中获取
+        now_date = str(datetime.datetime.now().date())
+        if '日期' in group_params['group_name']:
+            group_name = group_name.replace('{{日期}}', '_' + now_date)
+        else:
+            group_name = group_name + '_' + now_date
+        group_params['unit_name'] = group_name
+
+        # 2 写入数据库的组参数
+        group_params_to_db = group_params.copy()
+        group_params_to_db['group_name'] = group_params_to_db.pop('unit_name')
+        group_params_to_db['ai_strategy_uuid'] = self.ai_strategy_uuid
+        group_params_to_db['account_id'] = self.account_id
+        group_params_to_db['campaign_id'] = self.campaign_id
+        group_params_to_db['operation_type'] = self.operation_type
+        group_params_to_db['status'] = 1
+        group_params_to_db['message'] = None
+
+        return group_params, group_params_to_db
+
+    def get_creative_params(self):
+        creative_params = {'creative_name': self.advertiser_strategy.get('creative_name'),
+                           'put_status': self.advertiser_strategy.get('put_status'),
+                           'action_bar_text': self.advertiser_strategy.get('action_bar_text'),
+                           'description': self.advertiser_strategy.get('description'),
+                           'short_slogan': self.advertiser_strategy.get('short_slogan'),
+                           'sticker_title': self.advertiser_strategy.get('sticker_title'),
+                           'overlay_type': self.advertiser_strategy.get('overlay_type'),
+                           'expose_tag': self.advertiser_strategy.get('expose_tag'),
+                           'new_expose_tag': eval(self.advertiser_strategy.get('new_expose_tag'))
+                           if self.advertiser_strategy.get('new_expose_tag') else None,
+                           'site_id': self.advertiser_strategy.get('site_id'),
+                           'click_track_url': self.advertiser_strategy.get('click_track_url'),
+                           'impression_url': self.advertiser_strategy.get('impression_url'),
+                           'ad_photo_played_t3s_url': self.advertiser_strategy.get('ad_photo_played_t3s_url'),
+                           'actionbar_click_url': self.advertiser_strategy.get('actionbar_click_url'),
+                           'creative_category': self.advertiser_strategy.get('creative_category'),
+                           'creative_tag': eval(self.advertiser_strategy.get('creative_tag'))
+                           if self.advertiser_strategy.get('creative_tag') else None,
+                           'live_creative_type': self.advertiser_strategy.get('live_creative_type')
+                           }
+        return creative_params

+ 55 - 3
commonFunc.py

@@ -36,7 +36,7 @@ def is_contains_region(val1, val2):
     :return:
     """
     if val1 == '不限' or val1 is None:
-        if val2 is None:
+        if not val2:
             return True, {'region': None}
         else:
             return False, -1
@@ -116,9 +116,61 @@ def is_contains_platform_os(val1, val2):
     pass
 
 
-def is_contains_age(val1, val2):
-    pass
+def is_contains_age(val1, val2_min, val2_max, val2_range):
+    """
+    :param val1: 推荐的年龄等级组合,如 "31-40岁|41-49岁|50+岁"  , "不限"
+
+    age	struct	可选	自定义年龄段	不传值表示不限,传值具体见下方表格;与ages_range不能同时传
+        min	int	必填	    年龄最小限制	年龄区间最小为18岁
+        max	int	必填	    年龄最大限制	年龄区间最大为55岁,且年龄最大限制须大于等于年龄最小限制
+    :param val2_min: age_min
+    :param val2_max: age_max
+    :param val2_range: ctop_ai_kuaishou_advertiser_strategy 中的 ages_range  []  varchar
+    与age不能同时传;【18:表示18-23岁】;【24:表示24-30岁】;【31:表示31-40岁】;【41:表示41-49岁】;【50:表示50-100岁】
+    :return:
+    """
+    age_dict = {'18-23岁': 18, '24-30岁': 24, '31-40岁': 31, '41-49岁': 41, '50-100岁': 50}
+    if val1 == '不限' or ((not val2_min) and (not val2_max) and (not val2_range)):
+        return True, {'ages_range': None}
+
+    else:
+        age1 = [age_dict[item] for item in val1.split('|')]
+        if (val2_min is None and val2_max is None) and val2_range:
+            if age1 in eval(val2_range):
+                return True, {'ages_range': age1}
+            else:
+                return False, -1
+        if (val2_min and val2_max) and (not val2_range):
+            if age1[0] >= val2_min and age1[-1] <= val2_max:
+                return True, {'age_min': age1[0], 'age_max': age1[-1]}
+            else:
+                return False, -1
 
 
 def is_contains_business_interest(val1, val2):
     pass
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