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While the search volume for long-tail variations are usually lower, they usually drive extra specific, relevant site visitors to your web site, and customarily require less effort to rank for. Your SEO rivals are websites that rank for the natural search queries you may be additionally competing for. It’s necessary to know exactly who you're competing with – and for what – before publishing or optimizing any pages aimed at ranking for a particular keyword. That is where step one of competitor evaluation comes into play
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