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@@ -675,202 +675,194 @@
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b.advertiser_id as advertiserId,
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b.advertiser_name as advertiserName,
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a.stat_datetime as statDatetime,
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- sum(a.cost) as cost, -- 消耗
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+ sum(a.cost) as cost,
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d.signature as signature,
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d.video_url as videoUrl,
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e.url as url,
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'-' as materialDesc,
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1 as appType,
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- sum(a.click) as click, -- 点击数
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+ sum(a.click) as click,
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case
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when sum(a.total_play) != 0
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then sum(a.play25_feed_break)/sum(a.total_play)
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- else 0 end as play25FeedBreakRate, -- 25%进度播放率
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+ else 0 end as play25FeedBreakRate,
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case
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when sum(a.total_play) != 0
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then sum(a.play_over)/sum(a.total_play)
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- else 0 end as playOverRate, -- 整体完播率
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-
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+ else 0 end as playOverRate,
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case
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when sum(a.click) != 0
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then sum(a.convert_material)/sum(a.click)
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- else 0 end as convertRate, -- 转化率 转化数/点击数*100% !
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- sum(a.active) as active, -- 应用下载-激活
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- sum(a.download_finish) as downloadFinish, -- 应用下载-安卓下载完成
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- sum(a.download_start) as downloadStart, -- 应用下载-安卓下载开始
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- sum(a.install_finish) as installFinish, -- 应用下载-安卓安装完成
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- sum(a.register) as register, -- 应用下载-注册
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- sum(a.pay_count) as payCount, -- 应用下载-付费数
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- sum(a.in_app_uv) as inAppUv, -- 应用下载-到达uv
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- sum(a.in_app_detail_uv) as inAppDetailUv, -- 应用下载-详情页到站uv
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- sum(a.in_app_cart) as inAppCart, -- 应用下载-加入购物车
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- sum(a.in_app_order) as inAppOrder, -- 应用下载-提交订单
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- sum(a.in_app_pay) as inAppPay, -- 应用下载-付费
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- sum(a.phone) as phone, -- 落地页-电话拨打数
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- sum(a.form) as form, -- 表单提交数
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- sum(a.map_search) as mapSearch, -- 落地页-地图搜索
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- sum(a.button) as button, -- 落地页-按钮button
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- sum(a.view_material) as viewMaterial, -- 落地页-关键页面浏览
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- sum(a.qq) as qq, -- 落地页-QQ咨询数
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- sum(a.lottery) as lottery, -- 落地页-抽奖数
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- sum(a.vote) as vote, -- 落地页-投票
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- sum(a.redirect) as redirect, -- 落地页-页面跳转
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- sum(a.shopping) as shopping, -- 落地页-商品购买
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- sum(a.consult) as consult, -- 落地页-在线咨询
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- sum(a.wechat) as wechat, -- 落地页-微信
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- sum(a.phone_confirm) as phoneConfirm, -- 落地页-智能电话确认拨打
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- sum(a.phone_connect) as phoneConnect, -- 落地页-智能电话确认接通
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- sum(a.consult_effective) as consultEffective, -- 落地页-智能电话有效咨询
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- sum(a.total_play) as totalPlay, -- 视频-总播放
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- sum(a.valid_play) as validPlay, -- 视频-有效播放
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- sum(a.wifi_play) as wifiPlay, -- 视频-wifi播放
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- sum(a.play25_feed_break) as play25FeedBreak, -- 视频-播放25%进度总数
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- sum(a.play50_feed_break) as play50FeedBreak, -- 视频-播放50%进度总数
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- sum(a.play75_feed_break) as play75FeedBreak, -- 视频-播放75%进度总数
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- sum(a.play100_feed_break) as play100FeedBreak, -- 视频-播放100%进度总数
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- sum(a.advanced_creative_phone_click) as advancedCreativePhoneClick, -- 附加创意-电话按钮
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- sum(a.advanced_creative_counsel_click) as advancedCreativeCounselClick, -- 附加创意-在线咨询
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- sum(a.advanced_creative_form_click) as advancedCreativeFormClick, -- 附加创意-表单提交
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- sum(a.share_material) as shareMaterial, -- 互动数据-分享数
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- sum(a.comment_material) as commentMaterial, -- 互动数据-评论数
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- sum(a.follow) as follow, -- 互动数据-新增关注数
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- sum(a.home_visited) as homeVisited, -- 互动数据-主页访问量
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- sum(a.ies_challenge_click) as iesChallengeClick, -- 互动数据-挑战赛查看数
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- sum(a.ies_music_click) as iesMusicClick, -- 互动数据-音乐查看数
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- sum(a.next_day_open) as nextDayOpen, -- 次留数
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+ else 0 end as convertRate,
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+ sum(a.active) as active,
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+ sum(a.download_finish) as downloadFinish,
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+ sum(a.download_start) as downloadStart,
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+ sum(a.install_finish) as installFinish,
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+ sum(a.register) as register,
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+ sum(a.pay_count) as payCount,
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+ sum(a.in_app_uv) as inAppUv,
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+ sum(a.in_app_detail_uv) as inAppDetailUv,
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+ sum(a.in_app_cart) as inAppCart,
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+ sum(a.in_app_order) as inAppOrder,
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+ sum(a.in_app_pay) as inAppPay,
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+ sum(a.phone) as phone,
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+ sum(a.form) as form,
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+ sum(a.map_search) as mapSearch,
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+ sum(a.button) as button,
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+ sum(a.view_material) as viewMaterial,
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+ sum(a.qq) as qq,
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+ sum(a.lottery) as lottery,
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+ sum(a.vote) as vote,
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+ sum(a.redirect) as redirect,
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+ sum(a.shopping) as shopping,
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+ sum(a.consult) as consult,
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+ sum(a.wechat) as wechat,
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+ sum(a.phone_confirm) as phoneConfirm,
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+ sum(a.phone_connect) as phoneConnect,
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+ sum(a.consult_effective) as consultEffective,
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+ sum(a.total_play) as totalPlay,
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+ sum(a.valid_play) as validPlay,
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+ sum(a.wifi_play) as wifiPlay,
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+ sum(a.play25_feed_break) as play25FeedBreak,
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+ sum(a.play50_feed_break) as play50FeedBreak,
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+ sum(a.play75_feed_break) as play75FeedBreak,
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+ sum(a.play100_feed_break) as play100FeedBreak,
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+ sum(a.advanced_creative_phone_click) as advancedCreativePhoneClick,
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+ sum(a.advanced_creative_counsel_click) as advancedCreativeCounselClick,
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+ sum(a.advanced_creative_form_click) as advancedCreativeFormClick,
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+ sum(a.share_material) as shareMaterial,
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+ sum(a.comment_material) as commentMaterial,
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+ sum(a.follow) as follow,
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+ sum(a.home_visited) as homeVisited,
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+ sum(a.ies_challenge_click) as iesChallengeClick,
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+ sum(a.ies_music_click) as iesMusicClick,
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+ sum(a.next_day_open) as nextDayOpen,
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case
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when sum(a.active) != 0
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then sum(a.next_day_open)/sum(a.active)
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- else 0 end as nextDayOpenRate, -- 次留率 = 次留数/激活数
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+ else 0 end as nextDayOpenRate,
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case
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when sum(a.next_day_open) != 0
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then sum(a.cost)/sum(a.next_day_open)
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- else 0 end as nextDayOpenCost, -- 次留成本 = 消耗/次留数
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+ else 0 end as nextDayOpenCost,
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case when sum(a.pay_count) != 0
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then sum(a.cost)/sum(a.pay_count)
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else 0 end
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- as activePayCost, -- 应用下载广告数据-付费成本 = 消耗/付费次数
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+ as activePayCost,
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- sum(a.active_pay_amount) as activePayAmount, -- 应用下载广告数据-付费次数
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+ sum(a.active_pay_amount) as activePayAmount,
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case
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when sum(a.valid_play) != 0
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then sum(a.cost)/sum(a.valid_play)
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- else 0 end validPlayCost, -- 视频数据-有效播放成本 计算公式:总花费/有效播放数,当天数据可能会有波动,次日早8点后稳定。
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- sum(a.advanced_creative_coupon_addition) as advancedCreativeCouponAddition, -- 附加创意-附加创意卡券领取
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- sum(a.convert_material) as convertMaterial, -- 转化数据-转化数
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+ else 0 end validPlayCost,
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+ sum(a.advanced_creative_coupon_addition) as advancedCreativeCouponAddition,
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+ sum(a.convert_material) as convertMaterial,
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case
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when sum(a.active_pay_amount) != 0
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then sum(a.cost)/sum(a.active_pay_amount)
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- else 0 end as activePayCost, -- 应用下载广告数据-付费成本 = 消耗/付费次数
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- sum(a.download) as download, -- 落地页转化数据-下载开始
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-
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+ else 0 end as activePayCost,
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+ sum(a.download) as download,
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case
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when sum(a.click) != 0
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then sum(a.cost) / sum(a.click)
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- else 0 end as cpc, -- 平均点击单价
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- sum(a.location_click) as locationClick, -- 互动数据-POI点击数
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+ else 0 end as cpc,
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+ sum(a.location_click) as locationClick,
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case
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when sum(a.show_material) != 0
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then sum(a.click)/sum(a.show_material)
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- else 0 end as ctr, -- 展现数据-点击率 广告被点击的次数占展示次数的百分比。计算方法:点击数/展示数*100%
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+ else 0 end as ctr,
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case
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when sum(a.show_material) != 0
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then sum(a.cost)/sum(a.show_material)*1000
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- else 0 end cpm, -- 平均千次展现费用 广告平均每一千次展现所付出的费用,计算公式是:总花费/展示数*1000。
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- sum(a.wifi_play_rate) as wifiPlayRate, -- 视频数据-WiFi播放占比
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- sum(a.like_material) as likeMaterial, -- 互动数据-点赞数
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+ else 0 end cpm,
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+ sum(a.wifi_play_rate) as wifiPlayRate,
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+ sum(a.like_material) as likeMaterial,
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case
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when sum(a.active) != 0
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then sum(a.cost)/sum(a.active)
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- else 0 end activeCost, -- 应用下载广告数据-激活成本 计算方式:总花费/激活数。
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+ else 0 end activeCost,
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case
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when sum(a.game_addiction) != 0
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then sum(a.cost)/sum(a.game_addiction)
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- else 0 end as gameAddictionCost, -- 应用下载广告数据-关键行为成本 广告主为每个有APP内关键行为的用户所付出的成本,计算公式是总花费/关键行为数。当天数据可能会有波动,次日早8点后稳定。
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- sum(a.game_addiction) as gameAddiction, -- 应用下载广告数据-关键行为数
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+ else 0 end as gameAddictionCost,
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+ sum(a.game_addiction) as gameAddiction,
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case
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when sum(a.click) != 0
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then sum(a.active)/sum(a.click)
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- else 0 end as activeRate, -- 应用下载广告数据-激活率 计算方式:激活数/点击数*100%
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+ else 0 end as activeRate,
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case
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when sum(a.active) != 0
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then sum(a.game_addiction)/sum(a.active)
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- else 0 end gameAddictionRate, -- 应用下载广告数据-关键行为率 关键行为用户占激活用户的比例
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-
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+ else 0 end gameAddictionRate,
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case
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when sum(a.active) != 0
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then sum(a.register)/sum(a.active)
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- else 0 end as activeRegisterRate, -- 应用下载广告数据-注册率 注册用户占激活用户的比例
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-
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+ else 0 end as activeRegisterRate,
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case
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when sum(a.download_finish) != 0
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then sum(a.cost)/sum(a.download_finish)
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- else 0 end as downloadFinishCost, -- 应用下载广告数据-安卓下载完成成本 计算方式:总花费/安卓下载完成数。
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+ else 0 end as downloadFinishCost,
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case
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when sum(a.register) != 0
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then sum(a.cost)/sum(a.register)
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- else 0 end as activeRegisterCost, -- 应用下载广告数据-注册成本 总花费/注册数,当天数据可能会有波动,次日早8点后稳定。
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- sum(a.show_material) as showMaterial, -- 展现数据-展示数
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+ else 0 end as activeRegisterCost,
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+ sum(a.show_material) as showMaterial,
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case
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when sum(a.download_start) != 0
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then sum(a.download_finish)/sum(a.download_start)
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- else 0 end as downloadFinishRate, -- 应用下载广告数据-安卓下载完成率 计算方式:安卓下载完成数/安卓下载开始数
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+ else 0 end as downloadFinishRate,
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case
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when sum(a.download_finish) != 0
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then sum(a.install_finish)/sum(a.download_finish)
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- else 0 end as installFinishRate, -- 应用下载广告数据-安卓安装完成率 计算方式:安卓安装完成数/安卓下载完成数
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- sum(a.coupon) as coupon, -- 落地页转化数据-建站卡券领取
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- sum(a.coupon_single_page) as couponSinglePage, -- 落地页转化数据-卡券页领取
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- sum(a.play_over) as playOver, -- 完播数
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+ else 0 end as installFinishRate,
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+ sum(a.coupon) as coupon,
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+ sum(a.coupon_single_page) as couponSinglePage,
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+ sum(a.play_over) as playOver,
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case
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when sum(a.download_start) != 0
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then sum(a.cost)/sum(a.download_start)
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- else 0 end as downloadStartCost, -- 应用下载广告数据-安卓下载开始成本 计算方法:总花费/安卓下载开始数。
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- sum(a.message) as message, -- 落地页转化数据-短信咨询 用户点击短信咨询的次数
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- <!-- sum(a.play_duration) as playDuration, --> --
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-
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+ else 0 end as downloadStartCost,
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+ sum(a.message) as message,
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case
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when sum(a.show_material) != 0
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then sum(a.valid_play)/sum(a.show_material)
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- else 0 end as validPlayRate, -- 视频数据-有效播放率 有效播放数/展示数
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+ else 0 end as validPlayRate,
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case
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when sum(a.valid_play) != 0
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then sum(a.average_play_time_per_play*a.valid_play)/sum(a.valid_play)
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- else 0 end as averagePlayTimePerPlay, -- 视频数据-平均单次播放时长
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-
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+ else 0 end as averagePlayTimePerPlay,
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case
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when sum(a.convert_material) != 0
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then sum(a.cost)/sum(a.convert_material)
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- else 0 end as convertCost, -- 转化数据-转化成本=总花费/转化数
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- <!-- sum(a.convert_show_rate) as convert_show_rate, --> --
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+ else 0 end as convertCost,
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case
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when sum(a.install_finish) != 0
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then sum(a.cost)/sum(a.install_finish)
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- else 0 end as installFinishCost, -- 应用下载广告数据-安卓安装完成成本 计算方式:总花费/安卓安装完成数
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+ else 0 end as installFinishCost,
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case
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when sum(a.click) != 0
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then sum(a.download_start)/sum(a.click)
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- else 0 end as downloadStartRate, -- 应用下载广告数据-安卓下载开始率 计算方法:安卓下载开始数/点击数
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+ else 0 end as downloadStartRate,
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</sql>
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<select id="videoInfoList" resultType="cn.com.ctop.toutiao.modules.report.entity.ByteDanceVideoReportDaily">
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