yumeng 4 سال پیش
والد
کامیت
7da2317931

+ 89 - 96
performance-appraisal/src/main/java/cn/com/ctop/huananvideoreport/mapper/xml/HuananVideoReportMapper.xml

@@ -6,8 +6,6 @@
     <select id="getHuananMaterialInfo" resultType="cn.com.ctop.huananvideoreport.entity.HuananVideoReport">
         select
         a.material_id as materialId,
         b.project_id as projectId,
         b.project_name as projectName,
         b.advertiser_id as advertiserId,
@@ -56,8 +54,6 @@
     <select id="getHuananVideoInfo" resultType="cn.com.ctop.huananvideoreport.entity.HuananVideoReport">
         select
         a.material_id as materialId,
         b.project_id as projectId,
         b.project_name as projectName,
         b.advertiser_id as advertiserId,
@@ -86,208 +82,201 @@
     <select id="videoInfoList" resultType="cn.com.ctop.huananvideoreport.entity.HuananVideoReport">
         select
         a.material_id as materialId,
-        --         a.account_id as accountId,
-        --         b.auth_name as authName,
         b.project_id as projectId,
         b.project_name as projectName,
         b.advertiser_id as advertiserId,
         b.advertiser_name as advertiserName,
         a.stat_datetime as statDatetime,
-        sum(a.cost) as cost,  -- 消耗
+        sum(a.cost) as cost,
         d.signature as signature,
         d.video_url as videoUrl,
         e.url as url,
         e.material_name as materialName,
         1 as appType,
-        sum(a.click) as click,   -- 点击数
+        sum(a.click) as click,
 
         case
         when sum(a.total_play) != 0
         then sum(a.play25_feed_break)/sum(a.total_play)
-        else 0 end as play25FeedBreakRate,  -- 25%进度播放率
+        else 0 end as play25FeedBreakRate,
 
         case
         when sum(a.total_play) != 0
         then sum(a.play_over)/sum(a.total_play)
-        else 0 end as playOverRate,  -- 整体完播率
+        else 0 end as playOverRate,
 
         case
         when sum(a.click) != 0
         then sum(a.convert_material)/sum(a.click)
-        else 0 end as convertRate,  -- 转化率  转化数/点击数*100% !
-        sum(a.active) as active, -- 应用下载-激活
-        sum(a.download_finish) as downloadFinish, -- 应用下载-安卓下载完成
-        sum(a.download_start) as downloadStart, -- 应用下载-安卓下载开始
-        sum(a.install_finish) as installFinish, -- 应用下载-安卓安装完成
-        sum(a.register) as register, -- 应用下载-注册
-        sum(a.pay_count) as payCount, -- 应用下载-付费数
-        sum(a.in_app_uv) as inAppUv, -- 应用下载-到达uv
-        sum(a.in_app_detail_uv) as inAppDetailUv, -- 应用下载-详情页到站uv
-        sum(a.in_app_cart) as inAppCart, -- 应用下载-加入购物车
-        sum(a.in_app_order) as inAppOrder, -- 应用下载-提交订单
-        sum(a.in_app_pay) as inAppPay, -- 应用下载-付费
-        sum(a.phone) as phone, -- 落地页-电话拨打数
-        sum(a.form) as form, --  表单提交数
-        sum(a.map_search) as mapSearch, --落地页-地图搜索
-        sum(a.button) as button, --落地页-按钮button
-        sum(a.view_material) as viewMaterial, --落地页-关键页面浏览
-        sum(a.qq) as qq, --落地页-QQ咨询数
-        sum(a.lottery) as lottery, --落地页-抽奖数
-        sum(a.vote) as vote, --落地页-投票
-        sum(a.redirect) as redirect, --落地页-页面跳转
-        sum(a.shopping) as shopping, --落地页-商品购买
-        sum(a.consult) as consult, --落地页-在线咨询
-        sum(a.wechat) as wechat, --落地页-微信
-        sum(a.phone_confirm) as phoneConfirm, --落地页-智能电话确认拨打
-        sum(a.phone_connect) as phoneConnect, --落地页-智能电话确认接通
-        sum(a.consult_effective) as consultEffective, --落地页-智能电话有效咨询
-        sum(a.total_play) as totalPlay, --视频-总播放
-        sum(a.valid_play) as validPlay, --视频-有效播放
-        sum(a.wifi_play) as wifiPlay, --视频-wifi播放
-        <!-- sum(a.play_duration_sum) as play_duration_sum, --> --视频-播放时长,单位ms
-        sum(a.play25_feed_break) as play25FeedBreak, --视频-播放25%进度总数
-        sum(a.play50_feed_break) as play50FeedBreak, --视频-播放50%进度总数
-        sum(a.play75_feed_break) as play75FeedBreak, --视频-播放75%进度总数
-        sum(a.play100_feed_break) as play100FeedBreak, --视频-播放100%进度总数
-        sum(a.advanced_creative_phone_click) as advancedCreativePhoneClick, --附加创意-电话按钮
-        sum(a.vanced_creative_counsel_click) as vancedCreativeCounselClick, --附加创意-在线咨询
-        sum(a.advanced_creative_form_click) as advancedCreativeFormClick, --附加创意-表单提交
-        sum(a.share_material) as shareMaterial, --互动数据-分享数
-        sum(a.comment_material) as commentMaterial, --互动数据-评论数
-        sum(a.follow) as follow, --互动数据-新增关注数
-        sum(a.home_visited) as homeVisited, --互动数据-主页访问量
-        sum(a.ies_challenge_click) as iesChallengeClick, --互动数据-挑战赛查看数
-        sum(a.ies_music_click) as iesMusicClick, --互动数据-音乐查看数
-        sum(a.next_day_open) as nextDayOpen, --次留数
+        else 0 end as convertRate,
+        sum(a.active) as active,
+        sum(a.download_finish) as downloadFinish,
+        sum(a.download_start) as downloadStart,
+        sum(a.install_finish) as installFinish,
+        sum(a.register) as register,
+        sum(a.pay_count) as payCount,
+        sum(a.in_app_uv) as inAppUv,
+        sum(a.in_app_detail_uv) as inAppDetailUv,
+        sum(a.in_app_cart) as inAppCart,
+        sum(a.in_app_order) as inAppOrder,
+        sum(a.in_app_pay) as inAppPay,
+        sum(a.phone) as phone,
+        sum(a.form) as form,
+        sum(a.map_search) as mapSearch,
+        sum(a.button) as button,
+        sum(a.view_material) as viewMaterial,
+        sum(a.qq) as qq,
+        sum(a.lottery) as lottery,
+        sum(a.vote) as vote,
+        sum(a.redirect) as redirect,
+        sum(a.shopping) as shopping,
+        sum(a.consult) as consult,
+        sum(a.wechat) as wechat,
+        sum(a.phone_confirm) as phoneConfirm,
+        sum(a.phone_connect) as phoneConnect,
+        sum(a.consult_effective) as consultEffective,
+        sum(a.total_play) as totalPlay,
+        sum(a.valid_play) as validPlay,
+        sum(a.wifi_play) as wifiPlay,
+        sum(a.play25_feed_break) as play25FeedBreak,
+        sum(a.play50_feed_break) as play50FeedBreak,
+        sum(a.play75_feed_break) as play75FeedBreak,
+        sum(a.play100_feed_break) as play100FeedBreak,
+        sum(a.advanced_creative_phone_click) as advancedCreativePhoneClick,
+        sum(a.vanced_creative_counsel_click) as vancedCreativeCounselClick,
+        sum(a.advanced_creative_form_click) as advancedCreativeFormClick,
+        sum(a.share_material) as shareMaterial,
+        sum(a.comment_material) as commentMaterial,
+        sum(a.follow) as follow,
+        sum(a.home_visited) as homeVisited,
+        sum(a.ies_challenge_click) as iesChallengeClick,
+        sum(a.ies_music_click) as iesMusicClick,
+        sum(a.next_day_open) as nextDayOpen,
         case
         when sum(a.active) != 0
         then sum(a.next_day_open)/sum(a.active)
-        else 0 end as nextDayOpenRate, --次留率 = 次留数/激活数
+        else 0 end as nextDayOpenRate,
 
         case
         when sum(a.next_day_open) != 0
         then sum(a.cost)/sum(a.next_day_open)
-        else 0 end as nextDayOpenCost, --次留成本 = 消耗/次留数
+        else 0 end as nextDayOpenCost,
 
-        sum(a.active_pay_amount) as activePayAmount, -- 应用下载广告数据-付费次数
+        sum(a.active_pay_amount) as activePayAmount,
 
         case
         when sum(a.cost) != 0
         then sum(a.cost)/sum(a.valid_play)
-        else 0 end validPlayCost, --视频数据-有效播放成本  计算公式:总花费/有效播放数,当天数据可能会有波动,次日早8点后稳定。
-        sum(a.advanced_creative_coupon_addition) as advancedCreativeCouponAddition, --附加创意-附加创意卡券领取
-        sum(a.convert_material) as convertMaterial, --转化数据-转化数
+        else 0 end validPlayCost,
+        sum(a.advanced_creative_coupon_addition) as advancedCreativeCouponAddition,
+        sum(a.convert_material) as convertMaterial,
 
         case
         when sum(a.cost) != 0
         then sum(a.cost)/sum(a.active_pay_amount)
-        else 0 end as activePayCost, --应用下载广告数据-付费成本 = 消耗/付费次数
-        sum(a.download) as download, --落地页转化数据-下载开始
-        <!--sum(a.cpa) as cpa, -->--
-        sum(a.cpc) as cpc, --平均点击单价
-        sum(a.location_click) as locationClick, --互动数据-POI点击数
-        sum(a.play_over_rate) as playOverRate, --视频数据-播完率
+        else 0 end as activePayCost,
+        sum(a.download) as download,
+        sum(a.cpc) as cpc,
+        sum(a.location_click) as locationClick,
+        sum(a.play_over_rate) as playOverRate,
 
         case
         when sum(a.show_material) != 0
         then sum(a.click)/sum(a.show_material)
-        else 0 end as ctr, --展现数据-点击率   广告被点击的次数占展示次数的百分比。计算方法:点击数/展示数*100%
+        else 0 end as ctr,
 
         case
         when sum(a.cost) != 0
         then sum(a.cost)/sum(a.show_material)*1000
-        else 0 end cpm, --平均千次展现费用  广告平均每一千次展现所付出的费用,计算公式是:总花费/展示数*1000。
-        sum(a.wifi_play_rate) as wifiPlayRate, --视频数据-WiFi播放占比
-        sum(a.like_material) as likeMaterial, --互动数据-点赞数
-        <!--  sum(a.active_pay_rate) as activePayRate,--> --应用下载广告数据-付费率
+        else 0 end cpm,
+        sum(a.wifi_play_rate) as wifiPlayRate,
+        sum(a.like_material) as likeMaterial,
 
         case
         when sum(a.cost) != 0
         then sum(a.cost)/sum(a.active)
-        else 0 end activeCost, --应用下载广告数据-激活成本  计算方式:总花费/激活数。
+        else 0 end activeCost,
 
         case
         when sum(a.cost) != 0
         then sum(a.cost)/sum(a.game_addiction)
-        else 0 end as gameAddictionCost, --应用下载广告数据-关键行为成本  广告主为每个有APP内关键行为的用户所付出的成本,计算公式是总花费/关键行为数。当天数据可能会有波动,次日早8点后稳定。
-        sum(a.game_addiction) as gameAddiction, --应用下载广告数据-关键行为数
+        else 0 end as gameAddictionCost,
+        sum(a.game_addiction) as gameAddiction,
 
         case
         when sum(a.active) != 0
         then sum(a.active)/sum(a.click)
-        else 0 end as activeRate, --应用下载广告数据-激活率   计算方式:激活数/点击数*100%
-        <!-- sum(a.play_duration_10s) as playDuration10s,--> --
-        <!-- sum(a.phone_effective) as phone_effective,--> --
+        else 0 end as activeRate,
 
         case
         when sum(a.active) != 0
         then sum(a.game_addiction)/sum(a.active)
-        else 0 end gameAddictionRate, --应用下载广告数据-关键行为率  关键行为用户占激活用户的比例
+        else 0 end gameAddictionRate,
 
         case
         when sum(a.active) != 0
         then sum(a.register)/sum(a.active)
-        else 0 end as activeRegisterRate, --应用下载广告数据-注册率   注册用户占激活用户的比例
-        <!-- sum(a.average_video_play) as averageVideoPlay,--> --
+        else 0 end as activeRegisterRate,
+
 
         case
         when sum(a.download_finish) != 0
         then sum(a.cost)/sum(a.download_finish)
-        else 0 end as downloadFinishCost, --应用下载广告数据-安卓下载完成成本 计算方式:总花费/安卓下载完成数。
-        <!--sum(a.play_duration_3s) as playDuration3s,--> --
+        else 0 end as downloadFinishCost,
+
 
         case
         when sum(a.register) != 0
         then sum(a.cost)/sum(a.register)
-        else 0 end as activeRegisterCost, --应用下载广告数据-注册成本  总花费/注册数,当天数据可能会有波动,次日早8点后稳定。
-        sum(a.show_material) as showMaterial, --展现数据-展示数
+        else 0 end as activeRegisterCost,
+        sum(a.show_material) as showMaterial,
 
         case
         when sum(a.click) != 0
         then sum(a.convert_material)/sum(a.click)
-        else 0 end as convertRate, --转化数据-转化率  计算方式:转化数/点击数*100%
+        else 0 end as convertRate,
 
         case
         when sum(a.download_start) != 0
         then sum(a.download_finish)/sum(a.download_start)
-        else 0 end as downloadFinishRate, --应用下载广告数据-安卓下载完成率  计算方式:安卓下载完成数/安卓下载开始数
+        else 0 end as downloadFinishRate,
 
         case
         when sum(a.download_finish) != 0
         then sum(a.install_finish)/sum(a.download_finish)
-        else 0 end as installFinishRate, --应用下载广告数据-安卓安装完成率  计算方式:安卓安装完成数/安卓下载完成数
-        sum(a.coupon) as coupon, --落地页转化数据-建站卡券领取
-        sum(a.coupon_single_page) as couponSinglePage, --落地页转化数据-卡券页领取
-        sum(a.play_over) as playOver, -- 完播数
+        else 0 end as installFinishRate,
+        sum(a.coupon) as coupon,
+        sum(a.coupon_single_page) as couponSinglePage,
+        sum(a.play_over) as playOver,
 
         case
         when sum(a.download_start) != 0
         then sum(a.cost)/sum(a.download_start)
-        else 0 end as downloadStartCost, --应用下载广告数据-安卓下载开始成本  计算方法:总花费/安卓下载开始数。
-        sum(a.message) as message, --落地页转化数据-短信咨询  用户点击短信咨询的次数
-        <!-- sum(a.play_duration) as playDuration, --> --
+        else 0 end as downloadStartCost,
+        sum(a.message) as message,
+
 
         case
         when sum(a.valid_play) != 0
         then sum(a.valid_play)/sum(a.show_material)
-        else 0 end as validPlayRate, --视频数据-有效播放率  有效播放数/展示数
-        sum(a.average_play_time_per_play) as averagePlayTimePerPlay, --视频数据-平均单次播放时长
+        else 0 end as validPlayRate,
+        sum(a.average_play_time_per_play) as averagePlayTimePerPlay,
 
         case
         when sum(a.convert_material) != 0
         then sum(a.cost)/sum(a.convert_material)
-        else 0 end as convertCost, --转化数据-转化成本=总花费/转化数
-        <!--  sum(a.convert_show_rate) as convert_show_rate, --> --
+        else 0 end as convertCost,
+
 
         case
         when sum(a.install_finish) != 0
         then sum(a.cost)/sum(a.install_finish)
-        else 0 end as installFinishCost, --应用下载广告数据-安卓安装完成成本  计算方式:总花费/安卓安装完成数
+        else 0 end as installFinishCost,
 
         case
         when sum(a.click) != 0
         then sum(a.download_start)/sum(a.click)
-        else 0 end as downloadStartRate, --应用下载广告数据-安卓下载开始率  计算方法:安卓下载开始数/点击数
+        else 0 end as downloadStartRate,
         from ctop_bytedance_report_material_daily a
         left join ctop_user_allocation b on a.account_id = b.account_id
         left join user_company c on b.user_id = c.user_id