|
@@ -1,305 +0,0 @@
|
|
|
-<?xml version="1.0" encoding="UTF-8"?>
|
|
|
-<!DOCTYPE mapper PUBLIC "-//mybatis.org//DTD Mapper 3.0//EN" "http://mybatis.org/dtd/mybatis-3-mapper.dtd">
|
|
|
-<mapper namespace="cn.com.ctop.huananvideoreport.mapper.HuananVideoReportMapper">
|
|
|
-
|
|
|
-
|
|
|
- <select id="getHuananMaterialInfo" resultType="cn.com.ctop.huananvideoreport.entity.HuananVideoReport">
|
|
|
- select
|
|
|
- a.material_id as materialId,
|
|
|
- b.project_id as projectId,
|
|
|
- b.project_name as projectName,
|
|
|
- b.advertiser_id as advertiserId,
|
|
|
- b.advertiser_name as advertiserName,
|
|
|
- a.stat_datetime as statDatetime,
|
|
|
- sum(a.cost) as cost,
|
|
|
- d.signature as signature,
|
|
|
- d.video_url as video_url,
|
|
|
- e.url as url,
|
|
|
- e.material_name as materialName,
|
|
|
- 1 as appType
|
|
|
- from ctop_bytedance_report_material_daily a
|
|
|
- left join ctop_user_allocation b on a.account_id = b.account_id
|
|
|
- left join user_company c on b.user_id = c.user_id
|
|
|
- left join ctop_bytedance_video_info d on a.material_id = d.material_id
|
|
|
- left join (select code,url,material_name from ctop_material_info group by code) e on d.signature = e.code
|
|
|
- where c.company_id = '6608ed13c0dd42de93c790dbdf124234'
|
|
|
- and a.image_mode in ('CREATIVE_IMAGE_MODE_VIDEO',
|
|
|
- 'CREATIVE_IMAGE_MODE_VIDEO_VERTICAL')
|
|
|
- and date_format(stat_datetime,'%Y-%m-%d') >= #{startDate}
|
|
|
- and date_format(stat_datetime,'%Y-%m-%d') <= #{endDate}
|
|
|
- group by `statDatetime`,`materialId`
|
|
|
- order by `statDatetime`,`projectId`,`materialId`
|
|
|
- </select>
|
|
|
-
|
|
|
- <select id="selectByDateAndId" resultType="cn.com.ctop.huananvideoreport.entity.HuananVideoReport">
|
|
|
- select
|
|
|
- *
|
|
|
- from
|
|
|
- bytedance_huanan_video_report
|
|
|
- where material_id = #{materialId}
|
|
|
- and stat_datetime = #{statDate}
|
|
|
-
|
|
|
- </select>
|
|
|
-
|
|
|
- <select id="getAccountConcatInfo" resultType="cn.com.ctop.huananvideoreport.dto.HuananVideoReportDTO">
|
|
|
- select
|
|
|
- group_concat(distinct(b.account_id)) as accountId,
|
|
|
- group_concat(distinct(b.auth_name)) as authName
|
|
|
- from
|
|
|
- ctop_bytedance_report_material_daily a
|
|
|
- left join ctop_user_allocation b on a.account_id = b.account_id
|
|
|
- where a.material_id = #{materialId}
|
|
|
- </select>
|
|
|
-
|
|
|
- <select id="getHuananVideoInfo" resultType="cn.com.ctop.huananvideoreport.entity.HuananVideoReport">
|
|
|
- select
|
|
|
- a.material_id as materialId,
|
|
|
- b.project_id as projectId,
|
|
|
- b.project_name as projectName,
|
|
|
- b.advertiser_id as advertiserId,
|
|
|
- b.advertiser_name as advertiserName,
|
|
|
- a.stat_datetime as statDatetime,
|
|
|
- sum(a.cost) as cost,
|
|
|
- d.signature as signature,
|
|
|
- d.video_url as video_url,
|
|
|
- e.url as url,
|
|
|
- e.material_name as materialName,
|
|
|
- 1 as appType
|
|
|
- from ctop_bytedance_report_material_daily a
|
|
|
- left join ctop_user_allocation b on a.account_id = b.account_id
|
|
|
- left join user_company c on b.user_id = c.user_id
|
|
|
- left join ctop_bytedance_video_info d on a.material_id = d.material_id
|
|
|
- left join (select code,url,material_name from ctop_material_info group by code) e on d.signature = e.code
|
|
|
- where c.company_id = '6608ed13c0dd42de93c790dbdf124234'
|
|
|
- and a.image_mode in ('CREATIVE_IMAGE_MODE_VIDEO',
|
|
|
- 'CREATIVE_IMAGE_MODE_VIDEO_VERTICAL')
|
|
|
- and date_format(stat_datetime,'%Y-%m-%d') >= #{startDate}
|
|
|
- and date_format(stat_datetime,'%Y-%m-%d') <= #{endDate}
|
|
|
- group by `statDatetime`,`signature`
|
|
|
- order by `statDatetime`,`projectId`,`materialId`
|
|
|
- </select>
|
|
|
-
|
|
|
- <select id="videoInfoList" resultType="cn.com.ctop.huananvideoreport.entity.HuananVideoReport">
|
|
|
- select
|
|
|
- a.material_id as materialId,
|
|
|
- -- a.account_id as accountId,
|
|
|
- -- b.auth_name as authName,
|
|
|
- b.project_id as projectId,
|
|
|
- b.project_name as projectName,
|
|
|
- b.advertiser_id as advertiserId,
|
|
|
- b.advertiser_name as advertiserName,
|
|
|
- a.stat_datetime as statDatetime,
|
|
|
- sum(a.cost) as cost, -- 消耗
|
|
|
- d.signature as signature,
|
|
|
- d.video_url as videoUrl,
|
|
|
- e.url as url,
|
|
|
- e.material_name as materialName,
|
|
|
- 1 as appType,
|
|
|
- sum(a.click) as click, -- 点击数
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.total_play) != 0
|
|
|
- then sum(a.play25_feed_break)/sum(a.total_play)
|
|
|
- else 0 end as play25FeedBreakRate, -- 25%进度播放率
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.total_play) != 0
|
|
|
- then sum(a.play_over)/sum(a.total_play)
|
|
|
- else 0 end as playOverRate, -- 整体完播率
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.click) != 0
|
|
|
- then sum(a.convert_material)/sum(a.click)
|
|
|
- else 0 end as convertRate, -- 转化率 转化数/点击数*100% !
|
|
|
- sum(a.active) as active, -- 应用下载-激活
|
|
|
- sum(a.download_finish) as downloadFinish, -- 应用下载-安卓下载完成
|
|
|
- sum(a.download_start) as downloadStart, -- 应用下载-安卓下载开始
|
|
|
- sum(a.install_finish) as installFinish, -- 应用下载-安卓安装完成
|
|
|
- sum(a.register) as register, -- 应用下载-注册
|
|
|
- sum(a.pay_count) as payCount, -- 应用下载-付费数
|
|
|
- sum(a.in_app_uv) as inAppUv, -- 应用下载-到达uv
|
|
|
- sum(a.in_app_detail_uv) as inAppDetailUv, -- 应用下载-详情页到站uv
|
|
|
- sum(a.in_app_cart) as inAppCart, -- 应用下载-加入购物车
|
|
|
- sum(a.in_app_order) as inAppOrder, -- 应用下载-提交订单
|
|
|
- sum(a.in_app_pay) as inAppPay, -- 应用下载-付费
|
|
|
- sum(a.phone) as phone, -- 落地页-电话拨打数
|
|
|
- sum(a.form) as form, -- 表单提交数
|
|
|
- sum(a.map_search) as mapSearch, --落地页-地图搜索
|
|
|
- sum(a.button) as button, --落地页-按钮button
|
|
|
- sum(a.view_material) as viewMaterial, --落地页-关键页面浏览
|
|
|
- sum(a.qq) as qq, --落地页-QQ咨询数
|
|
|
- sum(a.lottery) as lottery, --落地页-抽奖数
|
|
|
- sum(a.vote) as vote, --落地页-投票
|
|
|
- sum(a.redirect) as redirect, --落地页-页面跳转
|
|
|
- sum(a.shopping) as shopping, --落地页-商品购买
|
|
|
- sum(a.consult) as consult, --落地页-在线咨询
|
|
|
- sum(a.wechat) as wechat, --落地页-微信
|
|
|
- sum(a.phone_confirm) as phoneConfirm, --落地页-智能电话确认拨打
|
|
|
- sum(a.phone_connect) as phoneConnect, --落地页-智能电话确认接通
|
|
|
- sum(a.consult_effective) as consultEffective, --落地页-智能电话有效咨询
|
|
|
- sum(a.total_play) as totalPlay, --视频-总播放
|
|
|
- sum(a.valid_play) as validPlay, --视频-有效播放
|
|
|
- sum(a.wifi_play) as wifiPlay, --视频-wifi播放
|
|
|
- <!-- sum(a.play_duration_sum) as play_duration_sum, --> --视频-播放时长,单位ms
|
|
|
- sum(a.play25_feed_break) as play25FeedBreak, --视频-播放25%进度总数
|
|
|
- sum(a.play50_feed_break) as play50FeedBreak, --视频-播放50%进度总数
|
|
|
- sum(a.play75_feed_break) as play75FeedBreak, --视频-播放75%进度总数
|
|
|
- sum(a.play100_feed_break) as play100FeedBreak, --视频-播放100%进度总数
|
|
|
- sum(a.advanced_creative_phone_click) as advancedCreativePhoneClick, --附加创意-电话按钮
|
|
|
- sum(a.vanced_creative_counsel_click) as vancedCreativeCounselClick, --附加创意-在线咨询
|
|
|
- sum(a.advanced_creative_form_click) as advancedCreativeFormClick, --附加创意-表单提交
|
|
|
- sum(a.share_material) as shareMaterial, --互动数据-分享数
|
|
|
- sum(a.comment_material) as commentMaterial, --互动数据-评论数
|
|
|
- sum(a.follow) as follow, --互动数据-新增关注数
|
|
|
- sum(a.home_visited) as homeVisited, --互动数据-主页访问量
|
|
|
- sum(a.ies_challenge_click) as iesChallengeClick, --互动数据-挑战赛查看数
|
|
|
- sum(a.ies_music_click) as iesMusicClick, --互动数据-音乐查看数
|
|
|
- sum(a.next_day_open) as nextDayOpen, --次留数
|
|
|
- case
|
|
|
- when sum(a.active) != 0
|
|
|
- then sum(a.next_day_open)/sum(a.active)
|
|
|
- else 0 end as nextDayOpenRate, --次留率 = 次留数/激活数
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.next_day_open) != 0
|
|
|
- then sum(a.cost)/sum(a.next_day_open)
|
|
|
- else 0 end as nextDayOpenCost, --次留成本 = 消耗/次留数
|
|
|
-
|
|
|
- sum(a.active_pay_amount) as activePayAmount, -- 应用下载广告数据-付费次数
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.cost) != 0
|
|
|
- then sum(a.cost)/sum(a.valid_play)
|
|
|
- else 0 end validPlayCost, --视频数据-有效播放成本 计算公式:总花费/有效播放数,当天数据可能会有波动,次日早8点后稳定。
|
|
|
- sum(a.advanced_creative_coupon_addition) as advancedCreativeCouponAddition, --附加创意-附加创意卡券领取
|
|
|
- sum(a.convert_material) as convertMaterial, --转化数据-转化数
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.cost) != 0
|
|
|
- then sum(a.cost)/sum(a.active_pay_amount)
|
|
|
- else 0 end as activePayCost, --应用下载广告数据-付费成本 = 消耗/付费次数
|
|
|
- sum(a.download) as download, --落地页转化数据-下载开始
|
|
|
- <!--sum(a.cpa) as cpa, -->--
|
|
|
- sum(a.cpc) as cpc, --平均点击单价
|
|
|
- sum(a.location_click) as locationClick, --互动数据-POI点击数
|
|
|
- sum(a.play_over_rate) as playOverRate, --视频数据-播完率
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.show_material) != 0
|
|
|
- then sum(a.click)/sum(a.show_material)
|
|
|
- else 0 end as ctr, --展现数据-点击率 广告被点击的次数占展示次数的百分比。计算方法:点击数/展示数*100%
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.cost) != 0
|
|
|
- then sum(a.cost)/sum(a.show_material)*1000
|
|
|
- else 0 end cpm, --平均千次展现费用 广告平均每一千次展现所付出的费用,计算公式是:总花费/展示数*1000。
|
|
|
- sum(a.wifi_play_rate) as wifiPlayRate, --视频数据-WiFi播放占比
|
|
|
- sum(a.like_material) as likeMaterial, --互动数据-点赞数
|
|
|
- <!-- sum(a.active_pay_rate) as activePayRate,--> --应用下载广告数据-付费率
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.cost) != 0
|
|
|
- then sum(a.cost)/sum(a.active)
|
|
|
- else 0 end activeCost, --应用下载广告数据-激活成本 计算方式:总花费/激活数。
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.cost) != 0
|
|
|
- then sum(a.cost)/sum(a.game_addiction)
|
|
|
- else 0 end as gameAddictionCost, --应用下载广告数据-关键行为成本 广告主为每个有APP内关键行为的用户所付出的成本,计算公式是总花费/关键行为数。当天数据可能会有波动,次日早8点后稳定。
|
|
|
- sum(a.game_addiction) as gameAddiction, --应用下载广告数据-关键行为数
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.active) != 0
|
|
|
- then sum(a.active)/sum(a.click)
|
|
|
- else 0 end as activeRate, --应用下载广告数据-激活率 计算方式:激活数/点击数*100%
|
|
|
- <!-- sum(a.play_duration_10s) as playDuration10s,--> --
|
|
|
- <!-- sum(a.phone_effective) as phone_effective,--> --
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.active) != 0
|
|
|
- then sum(a.game_addiction)/sum(a.active)
|
|
|
- else 0 end gameAddictionRate, --应用下载广告数据-关键行为率 关键行为用户占激活用户的比例
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.active) != 0
|
|
|
- then sum(a.register)/sum(a.active)
|
|
|
- else 0 end as activeRegisterRate, --应用下载广告数据-注册率 注册用户占激活用户的比例
|
|
|
- <!-- sum(a.average_video_play) as averageVideoPlay,--> --
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.download_finish) != 0
|
|
|
- then sum(a.cost)/sum(a.download_finish)
|
|
|
- else 0 end as downloadFinishCost, --应用下载广告数据-安卓下载完成成本 计算方式:总花费/安卓下载完成数。
|
|
|
- <!--sum(a.play_duration_3s) as playDuration3s,--> --
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.register) != 0
|
|
|
- then sum(a.cost)/sum(a.register)
|
|
|
- else 0 end as activeRegisterCost, --应用下载广告数据-注册成本 总花费/注册数,当天数据可能会有波动,次日早8点后稳定。
|
|
|
- sum(a.show_material) as showMaterial, --展现数据-展示数
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.click) != 0
|
|
|
- then sum(a.convert_material)/sum(a.click)
|
|
|
- else 0 end as convertRate, --转化数据-转化率 计算方式:转化数/点击数*100%
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.download_start) != 0
|
|
|
- then sum(a.download_finish)/sum(a.download_start)
|
|
|
- else 0 end as downloadFinishRate, --应用下载广告数据-安卓下载完成率 计算方式:安卓下载完成数/安卓下载开始数
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.download_finish) != 0
|
|
|
- then sum(a.install_finish)/sum(a.download_finish)
|
|
|
- else 0 end as installFinishRate, --应用下载广告数据-安卓安装完成率 计算方式:安卓安装完成数/安卓下载完成数
|
|
|
- sum(a.coupon) as coupon, --落地页转化数据-建站卡券领取
|
|
|
- sum(a.coupon_single_page) as couponSinglePage, --落地页转化数据-卡券页领取
|
|
|
- sum(a.play_over) as playOver, -- 完播数
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.download_start) != 0
|
|
|
- then sum(a.cost)/sum(a.download_start)
|
|
|
- else 0 end as downloadStartCost, --应用下载广告数据-安卓下载开始成本 计算方法:总花费/安卓下载开始数。
|
|
|
- sum(a.message) as message, --落地页转化数据-短信咨询 用户点击短信咨询的次数
|
|
|
- <!-- sum(a.play_duration) as playDuration, --> --
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.valid_play) != 0
|
|
|
- then sum(a.valid_play)/sum(a.show_material)
|
|
|
- else 0 end as validPlayRate, --视频数据-有效播放率 有效播放数/展示数
|
|
|
- sum(a.average_play_time_per_play) as averagePlayTimePerPlay, --视频数据-平均单次播放时长
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.convert_material) != 0
|
|
|
- then sum(a.cost)/sum(a.convert_material)
|
|
|
- else 0 end as convertCost, --转化数据-转化成本=总花费/转化数
|
|
|
- <!-- sum(a.convert_show_rate) as convert_show_rate, --> --
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.install_finish) != 0
|
|
|
- then sum(a.cost)/sum(a.install_finish)
|
|
|
- else 0 end as installFinishCost, --应用下载广告数据-安卓安装完成成本 计算方式:总花费/安卓安装完成数
|
|
|
-
|
|
|
- case
|
|
|
- when sum(a.click) != 0
|
|
|
- then sum(a.download_start)/sum(a.click)
|
|
|
- else 0 end as downloadStartRate, --应用下载广告数据-安卓下载开始率 计算方法:安卓下载开始数/点击数
|
|
|
- from ctop_bytedance_report_material_daily a
|
|
|
- left join ctop_user_allocation b on a.account_id = b.account_id
|
|
|
- left join user_company c on b.user_id = c.user_id
|
|
|
- left join ctop_bytedance_video_info d on a.material_id = d.material_id
|
|
|
- left join (select code,url,material_name from ctop_material_info group by code) e on d.signature = e.code
|
|
|
- where c.company_id = '6608ed13c0dd42de93c790dbdf124234'
|
|
|
- and a.image_mode in ('CREATIVE_IMAGE_MODE_VIDEO',
|
|
|
- 'CREATIVE_IMAGE_MODE_VIDEO_VERTICAL')
|
|
|
- and date_format(stat_datetime,'%Y-%m-%d') >= #{startDate}
|
|
|
- and date_format(stat_datetime,'%Y-%m-%d') <= #{endDate}
|
|
|
- group by `statDatetime`,`signature`
|
|
|
- order by `statDatetime`,`projectId`,`signature`
|
|
|
- </select>
|
|
|
-
|
|
|
-</mapper>
|