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@@ -16,7 +16,8 @@
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d.signature as signature,
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d.video_url as videoUrl,
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e.url as url,
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- e.material_name as materialName,
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+ <!-- e.material_name as materialName, -->
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+ '-' as materialDesc,
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1 as appType,
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sum(a.click) as click, -- 点击数
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case
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@@ -87,22 +88,31 @@
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then sum(a.cost)/sum(a.next_day_open)
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else 0 end as nextDayOpenCost, -- 次留成本 = 消耗/次留数
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+ case when sum(a.pay_count) != 0
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+ then sum(a.cost)/sum(a.pay_count)
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+ else 0 end
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+ as activePayCost, -- 应用下载广告数据-付费成本 = 消耗/付费次数
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+
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+
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sum(a.active_pay_amount) as activePayAmount, -- 应用下载广告数据-付费次数
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case
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- when sum(a.cost) != 0
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+ when sum(a.valid_play) != 0
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then sum(a.cost)/sum(a.valid_play)
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else 0 end validPlayCost, -- 视频数据-有效播放成本 计算公式:总花费/有效播放数,当天数据可能会有波动,次日早8点后稳定。
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sum(a.advanced_creative_coupon_addition) as advancedCreativeCouponAddition, -- 附加创意-附加创意卡券领取
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sum(a.convert_material) as convertMaterial, -- 转化数据-转化数
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case
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- when sum(a.cost) != 0
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+ when sum(a.active_pay_amount) != 0
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then sum(a.cost)/sum(a.active_pay_amount)
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else 0 end as activePayCost, -- 应用下载广告数据-付费成本 = 消耗/付费次数
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sum(a.download) as download, -- 落地页转化数据-下载开始
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<!--sum(a.cpa) as cpa, -->--
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- AVG(a.cpc) as cpc, -- 平均点击单价
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+ case
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+ when sum(a.click) != 0
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+ then sum(a.cost) / sum(a.click)
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+ else 0 end as cpc, -- 平均点击单价
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sum(a.location_click) as locationClick, -- 互动数据-POI点击数
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-- sum(a.play_over_rate) as playOverRate, -- 视频数据-播完率
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@@ -112,7 +122,7 @@
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else 0 end as ctr, -- 展现数据-点击率 广告被点击的次数占展示次数的百分比。计算方法:点击数/展示数*100%
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case
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- when sum(a.cost) != 0
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+ when sum(a.show_material) != 0
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then sum(a.cost)/sum(a.show_material)*1000
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else 0 end cpm, -- 平均千次展现费用 广告平均每一千次展现所付出的费用,计算公式是:总花费/展示数*1000。
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sum(a.wifi_play_rate) as wifiPlayRate, -- 视频数据-WiFi播放占比
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@@ -131,7 +141,7 @@
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sum(a.game_addiction) as gameAddiction, -- 应用下载广告数据-关键行为数
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case
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- when sum(a.active) != 0
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+ when sum(a.click) != 0
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then sum(a.active)/sum(a.click)
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else 0 end as activeRate, -- 应用下载广告数据-激活率 计算方式:激活数/点击数*100%
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<!-- sum(a.play_duration_10s) as playDuration10s,--> --
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@@ -186,10 +196,14 @@
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<!-- sum(a.play_duration) as playDuration, --> --
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case
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- when sum(a.valid_play) != 0
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+ when sum(a.show_material) != 0
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then sum(a.valid_play)/sum(a.show_material)
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else 0 end as validPlayRate, -- 视频数据-有效播放率 有效播放数/展示数
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- AVG(a.average_play_time_per_play) as averagePlayTimePerPlay, -- 视频数据-平均单次播放时长
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+
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+ case
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+ when sum(a.valid_play) != 0
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+ then sum(a.average_play_time_per_play*a.valid_play)/sum(a.valid_play)
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+ else 0 end as averagePlayTimePerPlay, -- 视频数据-平均单次播放时长
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case
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when sum(a.convert_material) != 0
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@@ -248,216 +262,217 @@
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-- a.material_id as materialId,
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-- a.account_id as accountId,
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-- b.auth_name as authName,
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- a.project_id as projectId,
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- a.project_name as projectName,
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- a.advertiser_id as advertiserId,
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- a.advertiser_name as advertiserName,
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- a.stat_datetime as statDatetime,
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- sum(a.cost) as cost, -- 消耗
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- a.signature as signature,
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- a.video_url as videoUrl,
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- e.url as url,
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- case when e.material_name is null
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- then '-'
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- else e.material_name end as materialName,
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- 1 as appType,
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- sum(a.click) as clickMaterial, -- 点击数
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+ a.project_id as projectId,
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+ a.project_name as projectName,
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+ a.advertiser_id as advertiserId,
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+ a.advertiser_name as advertiserName,
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+ a.stat_datetime as statDatetime,
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+ sum(a.cost) as cost, -- 消耗
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+ a.signature as signature,
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+ a.video_url as videoUrl,
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+ '-' as materialDesc,
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+ (select info.url from ctop_material_info info where info.code = a.signature limit 1) as url,
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+ 1 as appType,
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+ sum(a.click) as clickMaterial, -- 点击数
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case
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when sum(a.total_play) != 0
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- then sum(a.play25_feed_break)/sum(a.total_play)
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- else 0 end as play25FeedBreakRate, -- 25%进度播放率
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+ then sum(a.play25_feed_break) / sum(a.total_play)
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+ else 0 end as play25FeedBreakRate, -- 25%进度播放率
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case
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when sum(a.total_play) != 0
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- then sum(a.play_over)/sum(a.total_play)
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- else 0 end as playOverRate, -- 整体完播率
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+ then sum(a.play_over) / sum(a.total_play)
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+ else 0 end as playOverRate, -- 整体完播率
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case
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when sum(a.click) != 0
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- then sum(a.convert_material)/sum(a.click)
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- else 0 end as convertRate, -- 转化率 转化数/点击数*100% !
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- sum(a.active) as active, -- 应用下载-激活
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- sum(a.download_finish) as downloadFinish, -- 应用下载-安卓下载完成
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- sum(a.download_start) as downloadStart, -- 应用下载-安卓下载开始
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- sum(a.install_finish) as installFinish, -- 应用下载-安卓安装完成
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- sum(a.register) as register, -- 应用下载-注册
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- sum(a.pay_count) as payCount, -- 应用下载-付费数
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- sum(a.in_app_uv) as inAppUv, -- 应用下载-到达uv
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- sum(a.in_app_detail_uv) as inAppDetailUv, -- 应用下载-详情页到站uv
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- sum(a.in_app_cart) as inAppCart, -- 应用下载-加入购物车
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- sum(a.in_app_order) as inAppOrder, -- 应用下载-提交订单
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- sum(a.in_app_pay) as inAppPay, -- 应用下载-付费
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- sum(a.phone) as phone, -- 落地页-电话拨打数
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- sum(a.form) as form, -- 表单提交数
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- sum(a.map_search) as mapSearch, -- 落地页-地图搜索
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- sum(a.button) as button, -- 落地页-按钮button
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- sum(a.view_material) as viewMaterial, -- 落地页-关键页面浏览
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- sum(a.qq) as qq, -- 落地页-QQ咨询数
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- sum(a.lottery) as lottery, -- 落地页-抽奖数
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- sum(a.vote) as vote, -- 落地页-投票
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- sum(a.redirect) as redirect, -- 落地页-页面跳转
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- sum(a.shopping) as shopping, -- 落地页-商品购买
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- sum(a.consult) as consult, -- 落地页-在线咨询
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- sum(a.wechat) as wechat, -- 落地页-微信
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- sum(a.phone_confirm) as phoneConfirm, -- 落地页-智能电话确认拨打
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- sum(a.phone_connect) as phoneConnect, -- 落地页-智能电话确认接通
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- sum(a.consult_effective) as consultEffective, -- 落地页-智能电话有效咨询
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- sum(a.total_play) as totalPlay, -- 视频-总播放
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- sum(a.valid_play) as validPlay, -- 视频-有效播放
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- sum(a.wifi_play) as wifiPlay, -- 视频-wifi播放
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- <!-- sum(a.play_duration_sum) as play_duration_sum, --> -- 视频-播放时长,单位ms
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- sum(a.play25_feed_break) as play25FeedBreak, -- 视频-播放25%进度总数
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- sum(a.play50_feed_break) as play50FeedBreak, -- 视频-播放50%进度总数
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- sum(a.play75_feed_break) as play75FeedBreak, -- 视频-播放75%进度总数
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- sum(a.play100_feed_break) as play100FeedBreak, -- 视频-播放100%进度总数
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- sum(a.advanced_creative_phone_click) as advancedCreativePhoneClick, -- 附加创意-电话按钮
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- sum(a.advanced_creative_counsel_click) as vancedCreativeCounselClick, -- 附加创意-在线咨询
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- sum(a.advanced_creative_form_click) as advancedCreativeFormClick, -- 附加创意-表单提交
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- sum(a.share_material) as shareMaterial, -- 互动数据-分享数
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- sum(a.comment_material) as commentMaterial, -- 互动数据-评论数
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- sum(a.follow) as follow, -- 互动数据-新增关注数
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- sum(a.home_visited) as homeVisited, -- 互动数据-主页访问量
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- sum(a.ies_challenge_click) as iesChallengeClick, -- 互动数据-挑战赛查看数
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- sum(a.ies_music_click) as iesMusicClick, -- 互动数据-音乐查看数
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- sum(a.next_day_open) as nextDayOpen, -- 次留数
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+ then sum(a.convert_material) / sum(a.click)
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+ else 0 end as convertRate, -- 转化率 转化数/点击数*100% !
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+ sum(a.active) as active, -- 应用下载-激活
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+ sum(a.download_finish) as downloadFinish, -- 应用下载-安卓下载完成
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+ sum(a.download_start) as downloadStart, -- 应用下载-安卓下载开始
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+ sum(a.install_finish) as installFinish, -- 应用下载-安卓安装完成
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+ sum(a.register) as register, -- 应用下载-注册
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+ sum(a.pay_count) as payCount, -- 应用下载-付费数
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+ -- sum(a.in_app_uv) as inAppUv, -- 应用下载-到达uv
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+ -- sum(a.in_app_detail_uv) as inAppDetailUv, -- 应用下载-详情页到站uv
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+ -- sum(a.in_app_cart) as inAppCart, -- 应用下载-加入购物车
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+ -- sum(a.in_app_order) as inAppOrder, -- 应用下载-提交订单
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+ -- sum(a.in_app_pay) as inAppPay, -- 应用下载-付费
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+ -- sum(a.phone) as phone, -- 落地页-电话拨打数
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+ sum(a.form) as form, -- 表单提交数
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+ -- sum(a.map_search) as mapSearch, -- 落地页-地图搜索
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+ -- sum(a.button) as button, -- 落地页-按钮button
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+ -- sum(a.view_material) as viewMaterial, -- 落地页-关键页面浏览
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+ -- sum(a.qq) as qq, -- 落地页-QQ咨询数
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+ -- sum(a.lottery) as lottery, -- 落地页-抽奖数
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+ -- sum(a.vote) as vote, -- 落地页-投票
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+ -- sum(a.redirect) as redirect, -- 落地页-页面跳转
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+ -- sum(a.shopping) as shopping, -- 落地页-商品购买
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+ -- sum(a.consult) as consult, -- 落地页-在线咨询
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+ -- sum(a.wechat) as wechat, -- 落地页-微信
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+ -- sum(a.phone_confirm) as phoneConfirm, -- 落地页-智能电话确认拨打
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+ -- sum(a.phone_connect) as phoneConnect, -- 落地页-智能电话确认接通
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+ -- sum(a.consult_effective) as consultEffective, -- 落地页-智能电话有效咨询
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+ sum(a.total_play) as totalPlay, -- 视频-总播放
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+ sum(a.valid_play) as validPlay, -- 视频-有效播放
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+ sum(a.wifi_play) as wifiPlay, -- 视频-wifi播放
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+ sum(a.play25_feed_break) as play25FeedBreak, -- 视频-播放25%进度总数
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+ sum(a.play50_feed_break) as play50FeedBreak, -- 视频-播放50%进度总数
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+ sum(a.play75_feed_break) as play75FeedBreak, -- 视频-播放75%进度总数
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+ sum(a.play100_feed_break) as play100FeedBreak, -- 视频-播放100%进度总数
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+ -- sum(a.advanced_creative_phone_click) as advancedCreativePhoneClick, -- 附加创意-电话按钮
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+ -- sum(a.advanced_creative_counsel_click) as advancedCreativeCounselClick, -- 附加创意-在线咨询
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+ -- sum(a.advanced_creative_form_click) as advancedCreativeFormClick, -- 附加创意-表单提交
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+ sum(a.share_material) as shareMaterial, -- 互动数据-分享数
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+ -- sum(a.comment_material) as commentMaterial, -- 互动数据-评论数
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+ sum(a.follow) as follow, -- 互动数据-新增关注数
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+ -- sum(a.home_visited) as homeVisited, -- 互动数据-主页访问量
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+ -- sum(a.ies_challenge_click) as iesChallengeClick, -- 互动数据-挑战赛查看数
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+ -- sum(a.ies_music_click) as iesMusicClick, -- 互动数据-音乐查看数
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+ sum(a.next_day_open) as nextDayOpen, -- 次留数
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case
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when sum(a.active) != 0
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- then sum(a.next_day_open)/sum(a.active)
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- else 0 end as nextDayOpenRate, -- 次留率 = 次留数/激活数
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+ then sum(a.next_day_open) / sum(a.active)
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+ else 0 end as nextDayOpenRate, -- 次留率 = 次留数/激活数
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case
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when sum(a.next_day_open) != 0
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- then sum(a.cost)/sum(a.next_day_open)
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- else 0 end as nextDayOpenCost, -- 次留成本 = 消耗/次留数
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+ then sum(a.cost) / sum(a.next_day_open)
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+ else 0 end as nextDayOpenCost, -- 次留成本 = 消耗/次留数
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- sum(a.active_pay_amount) as activePayAmount, -- 应用下载广告数据-付费次数
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+ sum(a.active_pay_amount) as activePayAmount, -- 应用下载广告数据-付费次数
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case
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- when sum(a.cost) != 0
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- then sum(a.cost)/sum(a.valid_play)
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- else 0 end validPlayCost, -- 视频数据-有效播放成本 计算公式:总花费/有效播放数,当天数据可能会有波动,次日早8点后稳定。
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- sum(a.advanced_creative_coupon_addition) as advancedCreativeCouponAddition, -- 附加创意-附加创意卡券领取
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- sum(a.convert_material) as convertMaterial, -- 转化数据-转化数
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+ when sum(a.valid_play) != 0
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+ then sum(a.cost) / sum(a.valid_play)
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+ else 0 end validPlayCost, -- 视频数据-有效播放成本 计算公式:总花费/有效播放数,当天数据可能会有波动,次日早8点后稳定。
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+ -- sum(a.advanced_creative_coupon_addition) as advancedCreativeCouponAddition, -- 附加创意-附加创意卡券领取
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+ sum(a.convert_material) as convertMaterial, -- 转化数据-转化数
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case
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- when sum(a.cost) != 0
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- then sum(a.cost)/sum(a.active_pay_amount)
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- else 0 end as activePayCost, -- 应用下载广告数据-付费成本 = 消耗/付费次数
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- sum(a.download) as download, -- 落地页转化数据-下载开始
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- <!--sum(a.cpa) as cpa, -->--
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- AVG(a.cpc) as cpc, -- 平均点击单价
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- sum(a.location_click) as locationClick, -- 互动数据-POI点击数
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- sum(a.play_over_rate) as playOverRate, -- 视频数据-播完率
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+ when sum(a.active_pay_amount) != 0
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+ then sum(a.cost) / sum(a.active_pay_amount)
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+ else 0 end as activePayCost, -- 应用下载广告数据-付费成本 = 消耗/付费次数
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+ -- sum(a.download) as download, -- 落地页转化数据-下载开始
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+
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+ case
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+ when sum(a.click) != 0
|
|
|
+ then sum(a.cost) / sum(a.click)
|
|
|
+ else 0 end as cpc, -- 平均点击单价
|
|
|
+ -- sum(a.location_click) as locationClick, -- 互动数据-POI点击数
|
|
|
+ sum(a.play_over_rate) as playOverRate, -- 视频数据-播完率
|
|
|
|
|
|
case
|
|
|
when sum(a.show_material) != 0
|
|
|
- then sum(a.click)/sum(a.show_material)
|
|
|
- else 0 end as ctr, -- 展现数据-点击率 广告被点击的次数占展示次数的百分比。计算方法:点击数/展示数*100%
|
|
|
+ then sum(a.click) / sum(a.show_material)
|
|
|
+ else 0 end as ctr, -- 展现数据-点击率 广告被点击的次数占展示次数的百分比。计算方法:点击数/展示数*100%
|
|
|
|
|
|
case
|
|
|
- when sum(a.cost) != 0
|
|
|
- then sum(a.cost)/sum(a.show_material)*1000
|
|
|
- else 0 end cpm, -- 平均千次展现费用 广告平均每一千次展现所付出的费用,计算公式是:总花费/展示数*1000。
|
|
|
- sum(a.wifi_play_rate) as wifiPlayRate, -- 视频数据-WiFi播放占比
|
|
|
- sum(a.like_material) as likeMaterial, -- 互动数据-点赞数
|
|
|
- <!-- sum(a.active_pay_rate) as activePayRate,--> -- 应用下载广告数据-付费率
|
|
|
+ when sum(a.show_material) != 0
|
|
|
+ then sum(a.cost) / sum(a.show_material) * 1000
|
|
|
+ else 0 end cpm, -- 平均千次展现费用 广告平均每一千次展现所付出的费用,计算公式是:总花费/展示数*1000。
|
|
|
+ sum(a.wifi_play_rate) as wifiPlayRate, -- 视频数据-WiFi播放占比
|
|
|
+ sum(a.like_material) as likeMaterial, -- 互动数据-点赞数
|
|
|
+
|
|
|
|
|
|
case
|
|
|
when sum(a.active) != 0
|
|
|
- then sum(a.cost)/sum(a.active)
|
|
|
- else 0 end activeCost, -- 应用下载广告数据-激活成本 计算方式:总花费/激活数。
|
|
|
+ then sum(a.cost) / sum(a.active)
|
|
|
+ else 0 end activeCost, -- 应用下载广告数据-激活成本 计算方式:总花费/激活数。
|
|
|
|
|
|
case
|
|
|
when sum(a.game_addiction) != 0
|
|
|
- then sum(a.cost)/sum(a.game_addiction)
|
|
|
- else 0 end as gameAddictionCost, -- 应用下载广告数据-关键行为成本 广告主为每个有APP内关键行为的用户所付出的成本,计算公式是总花费/关键行为数。当天数据可能会有波动,次日早8点后稳定。
|
|
|
- sum(a.game_addiction) as gameAddiction, -- 应用下载广告数据-关键行为数
|
|
|
+ then sum(a.cost) / sum(a.game_addiction)
|
|
|
+ else 0 end as gameAddictionCost, -- 应用下载广告数据-关键行为成本 广告主为每个有APP内关键行为的用户所付出的成本,计算公式是总花费/关键行为数。当天数据可能会有波动,次日早8点后稳定。
|
|
|
+ sum(a.game_addiction) as gameAddiction, -- 应用下载广告数据-关键行为数
|
|
|
|
|
|
case
|
|
|
- when sum(a.active) != 0
|
|
|
- then sum(a.active)/sum(a.click)
|
|
|
- else 0 end as activeRate, -- 应用下载广告数据-激活率 计算方式:激活数/点击数*100%
|
|
|
- <!-- sum(a.play_duration_10s) as playDuration10s,--> --
|
|
|
- <!-- sum(a.phone_effective) as phone_effective,--> --
|
|
|
+ when sum(a.click) != 0
|
|
|
+ then sum(a.active) / sum(a.click)
|
|
|
+ else 0 end as activeRate, -- 应用下载广告数据-激活率 计算方式:激活数/点击数*100%
|
|
|
+
|
|
|
|
|
|
case
|
|
|
when sum(a.active) != 0
|
|
|
- then sum(a.game_addiction)/sum(a.active)
|
|
|
- else 0 end gameAddictionRate, -- 应用下载广告数据-关键行为率 关键行为用户占激活用户的比例
|
|
|
+ then sum(a.game_addiction) / sum(a.active)
|
|
|
+ else 0 end gameAddictionRate, -- 应用下载广告数据-关键行为率 关键行为用户占激活用户的比例
|
|
|
|
|
|
case
|
|
|
when sum(a.active) != 0
|
|
|
- then sum(a.register)/sum(a.active)
|
|
|
- else 0 end as activeRegisterRate, -- 应用下载广告数据-注册率 注册用户占激活用户的比例
|
|
|
- <!-- sum(a.average_video_play) as averageVideoPlay,--> --
|
|
|
+ then sum(a.register) / sum(a.active)
|
|
|
+ else 0 end as activeRegisterRate, -- 应用下载广告数据-注册率 注册用户占激活用户的比例
|
|
|
+
|
|
|
|
|
|
case
|
|
|
when sum(a.download_finish) != 0
|
|
|
- then sum(a.cost)/sum(a.download_finish)
|
|
|
- else 0 end as downloadFinishCost, -- 应用下载广告数据-安卓下载完成成本 计算方式:总花费/安卓下载完成数。
|
|
|
- <!--sum(a.play_duration_3s) as playDuration3s,--> --
|
|
|
+ then sum(a.cost) / sum(a.download_finish)
|
|
|
+ else 0 end as downloadFinishCost, -- 应用下载广告数据-安卓下载完成成本 计算方式:总花费/安卓下载完成数。
|
|
|
+
|
|
|
|
|
|
case
|
|
|
when sum(a.register) != 0
|
|
|
- then sum(a.cost)/sum(a.register)
|
|
|
- else 0 end as activeRegisterCost, -- 应用下载广告数据-注册成本 总花费/注册数,当天数据可能会有波动,次日早8点后稳定。
|
|
|
- sum(a.show_material) as showMaterial, -- 展现数据-展示数
|
|
|
+ then sum(a.cost) / sum(a.register)
|
|
|
+ else 0 end as activeRegisterCost, -- 应用下载广告数据-注册成本 总花费/注册数,当天数据可能会有波动,次日早8点后稳定。
|
|
|
+ sum(a.show_material) as showMaterial, -- 展现数据-展示数
|
|
|
|
|
|
- <!-- case
|
|
|
- when sum(a.click) != 0
|
|
|
- then sum(a.convert_material)/sum(a.click)
|
|
|
- else 0 end as convertRate, 转化数据-转化率 计算方式:转化数/点击数*100% -->
|
|
|
|
|
|
case
|
|
|
when sum(a.download_start) != 0
|
|
|
- then sum(a.download_finish)/sum(a.download_start)
|
|
|
- else 0 end as downloadFinishRate, -- 应用下载广告数据-安卓下载完成率 计算方式:安卓下载完成数/安卓下载开始数
|
|
|
+ then sum(a.download_finish) / sum(a.download_start)
|
|
|
+ else 0 end as downloadFinishRate, -- 应用下载广告数据-安卓下载完成率 计算方式:安卓下载完成数/安卓下载开始数
|
|
|
|
|
|
case
|
|
|
when sum(a.download_finish) != 0
|
|
|
- then sum(a.install_finish)/sum(a.download_finish)
|
|
|
- else 0 end as installFinishRate, -- 应用下载广告数据-安卓安装完成率 计算方式:安卓安装完成数/安卓下载完成数
|
|
|
- sum(a.coupon) as coupon, -- 落地页转化数据-建站卡券领取
|
|
|
- sum(a.coupon_single_page) as couponSinglePage, -- 落地页转化数据-卡券页领取
|
|
|
- sum(a.play_over) as playOver, -- 完播数
|
|
|
+ then sum(a.install_finish) / sum(a.download_finish)
|
|
|
+ else 0 end as installFinishRate, -- 应用下载广告数据-安卓安装完成率 计算方式:安卓安装完成数/安卓下载完成数
|
|
|
+ -- sum(a.coupon) as coupon, -- 落地页转化数据-建站卡券领取
|
|
|
+ -- sum(a.coupon_single_page) as couponSinglePage, -- 落地页转化数据-卡券页领取
|
|
|
+ sum(a.play_over) as playOver, -- 完播数
|
|
|
|
|
|
case
|
|
|
when sum(a.download_start) != 0
|
|
|
- then sum(a.cost)/sum(a.download_start)
|
|
|
- else 0 end as downloadStartCost, -- 应用下载广告数据-安卓下载开始成本 计算方法:总花费/安卓下载开始数。
|
|
|
- sum(a.message) as message, -- 落地页转化数据-短信咨询 用户点击短信咨询的次数
|
|
|
- <!-- sum(a.play_duration) as playDuration, --> --
|
|
|
+ then sum(a.cost) / sum(a.download_start)
|
|
|
+ else 0 end as downloadStartCost, -- 应用下载广告数据-安卓下载开始成本 计算方法:总花费/安卓下载开始数。
|
|
|
+ -- sum(a.message) as message, -- 落地页转化数据-短信咨询 用户点击短信咨询的次数
|
|
|
+
|
|
|
|
|
|
case
|
|
|
+ when sum(a.show_material) != 0
|
|
|
+ then sum(a.valid_play) / sum(a.show_material)
|
|
|
+ else 0 end as validPlayRate, -- 视频数据-有效播放率 有效播放数/展示数
|
|
|
+ case
|
|
|
when sum(a.valid_play) != 0
|
|
|
- then sum(a.valid_play)/sum(a.show_material)
|
|
|
- else 0 end as validPlayRate, -- 视频数据-有效播放率 有效播放数/展示数
|
|
|
- AVG(a.average_play_time_per_play) as averagePlayTimePerPlay, -- 视频数据-平均单次播放时长
|
|
|
-
|
|
|
+ then sum(a.average_play_time_per_play*a.valid_play)/sum(a.valid_play)
|
|
|
+ else 0 end as averagePlayTimePerPlay, -- 视频数据-平均单次播放时长
|
|
|
case
|
|
|
when sum(a.convert_material) != 0
|
|
|
- then sum(a.cost)/sum(a.convert_material)
|
|
|
- else 0 end as convertCost, -- 转化数据-转化成本=总花费/转化数
|
|
|
- <!-- sum(a.convert_show_rate) as convert_show_rate, --> --
|
|
|
+ then sum(a.cost) / sum(a.convert_material)
|
|
|
+ else 0 end as convertCost, -- 转化数据-转化成本=总花费/转化数
|
|
|
+
|
|
|
|
|
|
case
|
|
|
when sum(a.install_finish) != 0
|
|
|
- then sum(a.cost)/sum(a.install_finish)
|
|
|
- else 0 end as installFinishCost, -- 应用下载广告数据-安卓安装完成成本 计算方式:总花费/安卓安装完成数
|
|
|
+ then sum(a.cost) / sum(a.install_finish)
|
|
|
+ else 0 end as installFinishCost, -- 应用下载广告数据-安卓安装完成成本 计算方式:总花费/安卓安装完成数
|
|
|
|
|
|
case
|
|
|
when sum(a.click) != 0
|
|
|
- then sum(a.download_start)/sum(a.click)
|
|
|
- else 0 end as downloadStartRate -- 应用下载广告数据-安卓下载开始率 计算方法:安卓下载开始数/点击数
|
|
|
+ then sum(a.download_start) / sum(a.click)
|
|
|
+ else 0 end as downloadStartRate -- 应用下载广告数据-安卓下载开始率 计算方法:安卓下载开始数/点击数
|
|
|
+
|
|
|
from ctop_bytedance_video_report_daily a
|
|
|
+ left join (select material_id,clip_id,shot_id,plan_id,plane_id from ctop_material_ascription group by material_id) f on a.signature = f.material_id
|
|
|
+ where stat_datetime >= #{startDate}
|
|
|
+ and stat_datetime <= #{endDate}
|
|
|
+
|
|
|
+ <if test=" role != 'admin' ">
|
|
|
+ and a.company_id = #{companyId}
|
|
|
+ </if>
|
|
|
+
|
|
|
+ and f.material_id is not null
|
|
|
|
|
|
- left join (select id,code,url,material_name from ctop_material_info group by code) e on a.signature = e.code
|
|
|
- left join ctop_material_ascription f on e.id = f.material_id
|
|
|
- where a.company_id = #{companyId}
|
|
|
- and date_format(stat_datetime,'%Y-%m-%d') >= #{startDate}
|
|
|
- and date_format(stat_datetime,'%Y-%m-%d') <= #{endDate}
|
|
|
- and e.code is not null
|
|
|
<choose> <!-- 编导、剪辑、拍摄、平面只能查看自己本职工作制作的视频,设计组长和管理员能查看所有的-->
|
|
|
<when test="role == 'plan'">
|
|
|
and f.plan = #{userId}
|
|
@@ -474,21 +489,20 @@
|
|
|
<when test="role == 'admin' or role == 'designTeamLeader'">
|
|
|
and 1=1
|
|
|
</when>
|
|
|
- <otherwise>
|
|
|
+ <otherwise>F
|
|
|
and a.id = 0
|
|
|
</otherwise>
|
|
|
</choose>
|
|
|
|
|
|
<if test="signature != null and signature != '' ">
|
|
|
- and e.code = #{signature}
|
|
|
+ and a.signature = #{signature}
|
|
|
</if>
|
|
|
|
|
|
+ group by a.signature
|
|
|
<if test="cost != null">
|
|
|
- and cost >= #{cost}
|
|
|
+ having sum(a.cost) >= #{cost}
|
|
|
</if>
|
|
|
-
|
|
|
- group by signature
|
|
|
- order by projectId,signature
|
|
|
+ order by sum(a.cost)
|
|
|
</select>
|
|
|
|
|
|
<select id="getRoleCodeByUserId" resultType="string">
|
|
@@ -557,15 +571,18 @@
|
|
|
a.cost as cost, -- 消耗
|
|
|
-- a.signature as signature,
|
|
|
a.video_url as videoUrl,
|
|
|
- e.url as url,
|
|
|
+ (select info.url from ctop_material_info info where info.code = a.signature limit 1) as url,
|
|
|
huanbi as huanbi
|
|
|
+
|
|
|
from ctop_bytedance_video_report_daily a
|
|
|
- left join (select id,code,url,material_name from ctop_material_info group by code) e on a.signature = e.code
|
|
|
- left join ctop_material_ascription f on e.id = f.material_id
|
|
|
- where a.company_id = #{companyId}
|
|
|
- and e.code = #{signature}
|
|
|
- and date_format(stat_datetime,'%Y-%m-%d') >= #{startDate}
|
|
|
- and date_format(stat_datetime,'%Y-%m-%d') <= #{endDate}
|
|
|
+ left join (select material_id,clip_id,shot_id,plan_id,plane_id from ctop_material_ascription group by material_id) f on a.signature = f.material_id
|
|
|
+ where
|
|
|
+ stat_datetime >= #{startDate}
|
|
|
+ and stat_datetime <= #{endDate}
|
|
|
+ <if test=" role != 'admin' ">
|
|
|
+ and a.company_id = #{companyId}
|
|
|
+ </if>
|
|
|
+ and f.material_id = #{signature}
|
|
|
order by stat_datetime desc
|
|
|
</select>
|
|
|
|
|
@@ -578,10 +595,11 @@
|
|
|
a.stat_datetime as statDatetime,
|
|
|
a.cost as cost, -- 消耗
|
|
|
a.signature as signature,
|
|
|
- e.url as url,
|
|
|
- case when e.material_name is null
|
|
|
+ (select info.url from ctop_material_info info where info.code = a.signature limit 1) as url,
|
|
|
+ <!-- case when e.material_name is null
|
|
|
then '-'
|
|
|
- else e.material_name end as materialName,
|
|
|
+ else e.material_name end as materialName, -->
|
|
|
+ '-' as materialDesc,
|
|
|
1 as appType,
|
|
|
a.click as clickMaterial, -- 点击数
|
|
|
a.play25_feed_break_rate as play25FeedBreakRate, -- 25%进度播放率
|
|
@@ -593,26 +611,26 @@
|
|
|
a.install_finish as installFinish, -- 应用下载-安卓安装完成
|
|
|
a.register as register, -- 应用下载-注册
|
|
|
a.pay_count as payCount, -- 应用下载-付费数
|
|
|
- a.in_app_uv as inAppUv, -- 应用下载-到达uv
|
|
|
- a.in_app_detail_uv as inAppDetailUv, -- 应用下载-详情页到站uv
|
|
|
- a.in_app_cart as inAppCart, -- 应用下载-加入购物车
|
|
|
- a.in_app_order as inAppOrder, -- 应用下载-提交订单
|
|
|
- a.in_app_pay as inAppPay, -- 应用下载-付费
|
|
|
- a.phone as phone, -- 落地页-电话拨打数
|
|
|
+ -- a.in_app_uv as inAppUv, -- 应用下载-到达uv
|
|
|
+ -- a.in_app_detail_uv as inAppDetailUv, -- 应用下载-详情页到站uv
|
|
|
+ -- a.in_app_cart as inAppCart, -- 应用下载-加入购物车
|
|
|
+ -- a.in_app_order as inAppOrder, -- 应用下载-提交订单
|
|
|
+ -- a.in_app_pay as inAppPay, -- 应用下载-付费
|
|
|
+ -- a.phone as phone, -- 落地页-电话拨打数
|
|
|
a.form as form, -- 表单提交数
|
|
|
- a.map_search as mapSearch, -- 落地页-地图搜索
|
|
|
- a.button as button, -- 落地页-按钮button
|
|
|
- a.view_material as viewMaterial, -- 落地页-关键页面浏览
|
|
|
- a.qq as qq, -- 落地页-QQ咨询数
|
|
|
- a.lottery as lottery, -- 落地页-抽奖数
|
|
|
- a.vote as vote, -- 落地页-投票
|
|
|
- a.redirect as redirect, -- 落地页-页面跳转
|
|
|
- a.shopping as shopping, -- 落地页-商品购买
|
|
|
- a.consult as consult, -- 落地页-在线咨询
|
|
|
- a.wechat as wechat, -- 落地页-微信
|
|
|
- a.phone_confirm as phoneConfirm, -- 落地页-智能电话确认拨打
|
|
|
- a.phone_connect as phoneConnect, -- 落地页-智能电话确认接通
|
|
|
- a.consult_effective as consultEffective, -- 落地页-智能电话有效咨询
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+ -- a.map_search as mapSearch, -- 落地页-地图搜索
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+ -- a.button as button, -- 落地页-按钮button
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+ -- a.view_material as viewMaterial, -- 落地页-关键页面浏览
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+ -- a.qq as qq, -- 落地页-QQ咨询数
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+ -- a.lottery as lottery, -- 落地页-抽奖数
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+ -- a.vote as vote, -- 落地页-投票
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+ -- a.redirect as redirect, -- 落地页-页面跳转
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+ -- a.shopping as shopping, -- 落地页-商品购买
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+ -- a.consult as consult, -- 落地页-在线咨询
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+ -- a.wechat as wechat, -- 落地页-微信
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+ -- a.phone_confirm as phoneConfirm, -- 落地页-智能电话确认拨打
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+ -- a.phone_connect as phoneConnect, -- 落地页-智能电话确认接通
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+ -- a.consult_effective as consultEffective, -- 落地页-智能电话有效咨询
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a.total_play as totalPlay, -- 视频-总播放
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a.valid_play as validPlay, -- 视频-有效播放
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a.wifi_play as wifiPlay, -- 视频-wifi播放
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@@ -620,26 +638,26 @@
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a.play50_feed_break as play50FeedBreak, -- 视频-播放50%进度总数
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a.play75_feed_break as play75FeedBreak, -- 视频-播放75%进度总数
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a.play100_feed_break as play100FeedBreak, -- 视频-播放100%进度总数
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- a.advanced_creative_phone_click as advancedCreativePhoneClick, -- 附加创意-电话按钮
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- a.advanced_creative_counsel_click as advancedCreativeCounselClick, -- 附加创意-在线咨询
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- a.advanced_creative_form_click as advancedCreativeFormClick, -- 附加创意-表单提交
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+ -- a.advanced_creative_phone_click as advancedCreativePhoneClick, -- 附加创意-电话按钮
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+ -- a.advanced_creative_counsel_click as advancedCreativeCounselClick, -- 附加创意-在线咨询
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+ -- a.advanced_creative_form_click as advancedCreativeFormClick, -- 附加创意-表单提交
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a.share_material as shareMaterial, -- 互动数据-分享数
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- a.comment_material as commentMaterial, -- 互动数据-评论数
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+ -- a.comment_material as commentMaterial, -- 互动数据-评论数
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a.follow as follow, -- 互动数据-新增关注数
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- a.home_visited as homeVisited, -- 互动数据-主页访问量
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- a.ies_challenge_click as iesChallengeClick, -- 互动数据-挑战赛查看数
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- a.ies_music_click as iesMusicClick, -- 互动数据-音乐查看数
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+ -- a.home_visited as homeVisited, -- 互动数据-主页访问量
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+ -- a.ies_challenge_click as iesChallengeClick, -- 互动数据-挑战赛查看数
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+ -- a.ies_music_click as iesMusicClick, -- 互动数据-音乐查看数
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a.next_day_open as nextDayOpen, -- 次留数
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a.next_day_open_rate as nextDayOpenRate, -- 次留率 = 次留数/激活数
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a.next_day_open_cost as nextDayOpenCost, -- 次留成本 = 消耗/次留数
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a.active_pay_amount as activePayAmount, -- 应用下载广告数据-付费次数
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a.valid_play_cost as validPlayCost, -- 视频数据-有效播放成本 计算公式:总花费/有效播放数,当天数据可能会有波动,次日早8点后稳定。
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- a.advanced_creative_coupon_addition as advancedCreativeCouponAddition, -- 附加创意-附加创意卡券领取
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+ -- a.advanced_creative_coupon_addition as advancedCreativeCouponAddition, -- 附加创意-附加创意卡券领取
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a.convert_material as convertMaterial, -- 转化数据-转化数
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a.active_pay_cost as activePayCost, -- 应用下载广告数据-付费成本 = 消耗/付费次数
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- a.download as download, -- 落地页转化数据-下载开始
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+ -- a.download as download, -- 落地页转化数据-下载开始
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a.cpc as cpc, -- 平均点击单价
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- a.location_click as locationClick, -- 互动数据-POI点击数
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+ -- a.location_click as locationClick, -- 互动数据-POI点击数
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a.play_over_rate as playOverRate, -- 视频数据-播完率
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a.ctr as ctr, -- 展现数据-点击率 广告被点击的次数占展示次数的百分比。计算方法:点击数/展示数*100%
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a.cpm as cpm, -- 平均千次展现费用 广告平均每一千次展现所付出的费用,计算公式是:总花费/展示数*1000。
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@@ -656,11 +674,11 @@
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a.show_material as showMaterial, -- 展现数据-展示数
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a.download_finish_rate as downloadFinishRate, -- 应用下载广告数据-安卓下载完成率 计算方式:安卓下载完成数/安卓下载开始数
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a.install_finish_rate as installFinishRate, -- 应用下载广告数据-安卓安装完成率 计算方式:安卓安装完成数/安卓下载完成数
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- a.coupon as coupon, -- 落地页转化数据-建站卡券领取
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- a.coupon_single_page as couponSinglePage, -- 落地页转化数据-卡券页领取
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+ -- a.coupon as coupon, -- 落地页转化数据-建站卡券领取
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+ -- a.coupon_single_page as couponSinglePage, -- 落地页转化数据-卡券页领取
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a.play_over as playOver, -- 完播数
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a.download_start_cost as downloadStartCost, -- 应用下载广告数据-安卓下载开始成本 计算方法:总花费/安卓下载开始数。
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- a.message as message, -- 落地页转化数据-短信咨询 用户点击短信咨询的次数
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+ -- a.message as message, -- 落地页转化数据-短信咨询 用户点击短信咨询的次数
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a.valid_play_rate as validPlayRate, -- 视频数据-有效播放率 有效播放数/展示数
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a.average_play_time_per_play as averagePlayTimePerPlay, -- 视频数据-平均单次播放时长
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a.convert_cost as convertCost, -- 转化数据-转化成本=总花费/转化数
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@@ -668,10 +686,12 @@
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a.download_start_rate as downloadStartRate -- 应用下载广告数据-安卓下载开始率 计算方法:安卓下载开始数/点击数
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from ctop_bytedance_video_report_daily a
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left join (select id,code,url,material_name from ctop_material_info group by code) e on a.signature = e.code
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- left join ctop_material_ascription f on e.id = f.material_id
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- where a.company_id = #{companyId}
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- and date_format(stat_datetime,'%Y-%m-%d') >= #{startDate}
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- and date_format(stat_datetime,'%Y-%m-%d') <= #{endDate}
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+ left join (select material_id,clip_id,shot_id,plan_id,plane_id from ctop_material_ascription group by material_id) f on e.id = f.material_id
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+ where stat_datetime >= #{startDate}
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+ and stat_datetime <= #{endDate}
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+ <if test=" role != 'admin' ">
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+ and a.company_id = #{companyId}
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+ </if>
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and e.code is not null
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<!--<if test="role == 'plan'">
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and f.plan = #{userId}
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@@ -711,7 +731,7 @@
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</choose>
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<if test="signature != null and signature != '' ">
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- and e.code = #{signature}
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+ and a.signature = #{signature}
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</if>
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<if test="cost != null">
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and cost >= #{cost}
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