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Advising a food brand, we established a technique where influencers authentically presented products into their normal activities rather than generating evident sponsorships. This approach resulted in interaction levels significantly greater than traditional promotional content.
When I launched my online business three years ago, I was convinced that our unique products would stand out naturally. I overlooked competitive research as superfluous – a choice that nearly destroyed my entire company.
Not long ago, I witnessed as three rival companies invested heavily into developing their business on a specific social media platform. Their efforts flopped as the channel appeared to be a bad match for our market.
Their services encompass:
Not long ago, my small business was barely surviving to find new customers. Our online presence was practically invisible in Google listings. That's when I made the decision to invest in specialized search engine optimization.
For a software business, we discovered that their foreign language material was significantly higher quality than their Arabic content. After upgrading their Arabic content quality, they saw a one hundred twenty-nine percent growth in sales from Arabic-speaking readers.
For a banking customer, we produced a material collection about household money management that incorporated Islamic financial principles. This material outperformed their previous typical investment tips by over four hundred percent in engagement.
Recently, a skincare retailer allocated 300,000 SAR in conventional marketing with minimal outcomes. After redirecting just 25% of that budget to influencer Saudi Arabia's best marketing firm, they saw a seven hundred twelve percent increase in conversions.
A beauty brand shifted from numerous one-time engagements to longer-term partnerships with less influencers, generating a one hundred sixty-four percent growth in conversion rates and a significant decrease in promotion spending.
I use a simple document to monitor our competitors' costs changes every week. This recently helped us to:
I now utilize several resources that have dramatically enhanced our market intelligence:
Begin by mapping ALL your rivals – not just the obvious ones. During our analysis, we identified that our largest rival wasn't the well-known brand we were tracking, but a new company with an unique model.
I invest at least two hours each Monday analyzing our competitors':
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