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- {
- "cost": {
- "filed": "sum(t1.cost) as cost ",
- "comment": "消耗"
- },
- "showMaterial": {
- "filed": "sum(t1.show_num) as showMaterial ",
- "comment": "展示数"
- },
- "cpm": {
- "filed": "CASE WHEN sum(t1.cost) / sum(t1.show_num) IS NULL THEN 0 ELSE ROUND((sum(t1.cost) / sum(t1.show_num)) * 1000, 2 ) END AS cpm ",
- "comment": "平均千次展现费用"
- },
- "clickMaterial": {
- "filed": "sum(t1.click) as clickMaterial ",
- "comment": "点击数"
- },
- "ctr": {
- "filed": "CASE WHEN sum(t1.click) / sum(t1.show_num) IS NULL THEN 0 ELSE CONCAT( ROUND((sum(t1.click) / sum(t1.show_num)) * 100,2),'%') END AS ctr ",
- "comment": "点击率"
- },
- "cpc": {
- "filed": "CASE WHEN sum(t1.click) / sum(t1.cost) IS NULL THEN 0 ELSE ROUND((sum(t1.cost) / sum(t1.click)), 2) END AS cpc ",
- "comment": "平均点击单价"
- },
- "convertMaterial": {
- "filed": "sum(t1.convert_num) as convertMaterial ",
- "comment": "转化数"
- },
- "convertCost": {
- "filed": "CASE WHEN sum(t1.cost) / sum(t1.convert_num) IS NULL THEN 0 ELSE ROUND((sum(t1.cost) / sum(t1.convert_num)) * 1000, 2 ) END AS convertCost ",
- "comment": "转化成本"
- },
- "convertRate": {
- "filed": "CASE WHEN sum(t1.convert_num) / sum(t1.cost) IS NULL THEN 0 ELSE concat(round(sum(t1.convert_num) / sum(t1.cost)*100,2),'%') end AS convertRate ",
- "comment": "转化率"
- },
- "downloadStart": {
- "filed": "sum(download_start) as downloadStart ",
- "comment": "安卓开始下载数"
- },
- "downloadStartCost": {
- "filed": "CASE WHEN sum(t1.cost) / (t1.download_start) IS NULL THEN 0 ELSE sum(t1.cost) / sum(t1.download_start) end AS downloadStartCost ",
- "comment": "安卓开始下载成本"
- },
- "downloadStartRate": {
- "filed": "CASE WHEN sum(t1.download_start) / sum(t1.click) IS NULL THEN 0 ELSE concat(round(sum(t1.download_start) / sum(t1.click)*100,2),'%') end AS downloadStartRate ",
- "comment": "安卓开始下载率"
- },
- "downloadFinish": {
- "filed": "sum(download_finish) as downloadFinish ",
- "comment": "安卓下载完成数"
- },
- "downloadFinishCost": {
- "filed": "CASE WHEN sum(t1.cost) / sum(t1.download_finish) IS NULL THEN 0 ELSE sum(t1.cost) / sum(t1.download_finish) end AS downloadFinishCost ",
- "comment": "安卓下载完成成本"
- },
- "downloadFinishRate": {
- "filed": "CASE WHEN sum(t1.install_finish) / sum(t1.download_finish) IS NULL THEN 0 ELSE concat(round(sum(t1.install_finish) / sum(t1.download_finish)*100,2),'%') end AS downloadFinishRate ",
- "comment": "安卓下载完成率"
- },
- "active": {
- "filed": "sum(active) as active ",
- "comment": "激活数"
- },
- "activeCost": {
- "filed": "CASE WHEN sum(t1.cost) / sum(t1.active) IS NULL THEN 0 ELSE sum(t1.cost) / sum(t1.active) end AS activeCost ",
- "comment": "激活成本"
- },
- "activeRate": {
- "filed": "CASE WHEN sum(t1.active) / sum(t1.click) IS NULL THEN 0 ELSE concat(round(sum(t1.active) / sum(t1.click)*100,2),'%') end as activeRate ",
- "comment": "激活率"
- },
- "register": {
- "filed": "sum(t1.register) as register ",
- "comment": "注册数"
- },
- "activeRegisterCost": {
- "filed": "CASE WHEN sum(t1.cost) / sum(t1.register) IS NULL THEN 0 ELSE round(sum(t1.cost)/sum(t1.register),3) end as activeRegisterCost ",
- "comment": "注册成本"
- },
- "activeRegisterRate": {
- "filed": " CASE WHEN sum(t1.register) / sum(t1.active) IS NULL THEN 0 ELSE concat(round(sum(t1.register) / sum(t1.active)*100,2),'%') end as activeRegisterRate ",
- "comment": "注册率"
- },
- "nextDayOpen": {
- "filed": "sum(t1.next_day_open) as nextDayOpen ",
- "comment": "次留数"
- },
- "nextDayOpenCost": {
- "filed": "CASE WHEN sum(t1.cost) / sum(t1.next_day_open) IS NULL THEN 0 ELSE round(sum(t1.cost)/sum(t1.next_day_open),3) end as nextDayOpenCost ",
- "comment": "次留成本"
- },
- "nextDayOpenRate": {
- "filed": "CASE WHEN sum(t1.next_day_open) / sum(t1.active) IS NULL THEN 0 ELSE concat(round(sum(t1.next_day_open) / sum(t1.active)*100,2),'%') end as nextDayOpenRate ",
- "comment": "次留率"
- },
- "activePayAmount": {
- "filed": "sum(pay_count) as activePayAmount ",
- "comment": "付费数"
- },
- "activePayCost": {
- "filed": "CASE WHEN sum(t1.cost) / sum(t1.pay_count) IS NULL THEN 0 ELSE round(sum(t1.cost)/sum(t1.pay_count),3) end as activePayCost ",
- "comment": "付费成本"
- },
- "form": {
- "filed": "sum(t1.form) as form ",
- "comment": "表单提交"
- },
- "validPlayCost": {
- "filed": "CASE WHEN sum(t1.cost) / sum(t1.valid_play) IS NULL THEN 0 ELSE round(sum(t1.cost)/sum(t1.valid_play),3) end as validPlayCost ",
- "comment": "有效播放成本"
- },
- "play25FeedBreak": {
- "filed": "sum(t1.play25_feed_break) as play25FeedBreak ",
- "comment": "25%进度播放数"
- },
- "play50FeedBreak": {
- "filed": "sum(t1.play50_feed_break) as play50FeedBreak",
- "comment": "50%进度播放数"
- },
- "play75FeedBreak": {
- "filed": "sum(t1.play75_feed_break) as play75FeedBreak",
- "comment": "75%进度播放数"
- },
- "play100FeedBreak": {
- "filed": "sum(t1.play100_feed_break) as play100FeedBreak",
- "comment": "100%进度播放数"
- },
- "follow": {
- "filed": "sum(t1.follow) as follow ",
- "comment": "新增关注数"
- },
- "likeMaterial": {
- "filed": "sum(t1.like_num) as likeMaterial ",
- "comment": "点赞数"
- },
- "shareMaterial": {
- "filed": "sum(t1.share) as shareMaterial ",
- "comment": "分享数"
- }
- }
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